PEPPER SPRAYS MARKET ANALYSIS

The global pepper sprays market size was valued at US$ 27.70 million in 2022 and is anticipated to witness a compound annual growth rate (CAGR) of 13.6% from 2023 to 2030. The key factors driving the pepper sprays market growth include rising crime against women globally that inspires them to use self-defense products like pepper sprays, which are easy to carry and operate. The market is also bolstered by favorable government regulations regarding the use of non-lethal weapons for self-defense purposes.

Global Pepper Sprays Market: Regional Insights

Based on geography, the global pepper sprays market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.

 Middle East & Africa is expected to lead the global pepper sprays market over the forecast period owing to rising popularity of pepper sprays among women as they are easy to carry and operate. Moreover, rising incidents of human trafficking, intolerable eave teasing, robberies, murder, and riots are also driving the demand for personal defense products such as pepper sprays in the country.

Europe is another key region for pepper sprays, majorly due to increasing cases of terrorism, explosions, bomb blasts, protests, riots, and violence against civilians in the region. Moreover, use of pepper sprays is legal in many countries in the continent, which is further fueling the growth of the market. The regional market growth is anticipated to exhibit a positive growth trend in the near future, due to growing civil unrest in developing nations such as India and China.

Figure 1. Global Pepper Sprays Market, By Region, 2023

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Global Pepper Sprays Market Drivers:

Increasing crime rate around the globe is augmenting pepper sprays market growth

The pepper sprays market is witnessing strong growth on the account of growing crimes such as rape and assault against women globally. Moreover, the demand for the device has also increased owing to its convenience and portability. Furthermore, the adverse geopolitical conditions in Eastern Europe, the Middle East, and East Asia have also contributed to the pepper sprays market growth.

Growing awareness regarding the self-defense among people is expected to propel market growth

Government across various countries are raising the awareness regarding the self-defense is expected to augment the market growth. This is mainly due to the rise in violent incidents against women, which includes rape, sexual harassment and acid attacks. Additionally, the rapid urbanization and industrialization across are further projected to fuel growth of the pepper spray market.

Global Pepper Sprays Market Opportunities:

Technological advancement in pepper sprays such as miniaturization is expected to present lucrative market opportunities. For instance, in June 2021, SABRE – Security Equipment Corp. launched the world's smallest pepper spray canister. This product is called mighty canisters and is easily manageable. Designed to make safety on-the-go easy and manageable, Mighty Discreet is an ideal personal protection equipment for everyday use.

Growing number of merger and acquisition in the market is expected to serve significant market growth opportunities. In February 2019, Mace Security International, Inc. (MSI) (OTCQX: MACE), a globally-recognized leader in personal safety and security, announced the acquisition of the assets of Tornado Security Products, a personal self-defense company based in Ferndale, Washington. This transaction reinforces the Mace® Brand as the leader in the less-lethal, personal self-defense product category, and gives both brands access to new retail channels and partnerships.

Global Pepper Sprays Market Trends:

Increasing number of supermarket and hypermarkets

Increasing in the number of supermarkets and hypermarkets have expand the distribution of pepper sprays in many countries.  According to data from the Australian Bureau of Statistics (ABS), Australians spent $11.4 billion at the supermarket in November 2022 – equivalent to about $520 per person.

Growing popularity of demand for personal defense products

Growing population of women coupled with the rising awareness regarding the importance of personal defense products is favoring the market growth. Moreover, growing government initiatives to raise the awareness regarding the self-defense is again fostering the market growth.

Global Pepper Sprays Market Restraints:

Strict government regulations to hamper the market growth

Ban on use and distribution of pepper spray in many countries, such as China, Canada, and Japan is expected to hamper the market growth. Moreover, in many countries its use requires license to carry pepper spray and need to give strong or valid reason for its use. This factor is again expected to hinder the market growth.

Lack of awareness and apprehensions among people to restrict market growth

People are unaware of using pepper spray for personal defense. Instead, in many countries. Various non-lethal gadgets are used for personal defense by women such as personal alarms, pocket knife, stun guns & tasers, steel batons, tactical whips, tactical pen, and baseball bats.

Figure 2. Global Pepper Sprays Market, By Product Type, 2023

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Global Pepper Sprays Market Segmentation:

The global pepper sprays market report is segmented into Product, Distribution Channel, and Region

Based on Product, the market is segmented into fogger, stream, gel, and others. Out of which, fogger is expected to dominate the global market over the forecast period. Pepper spray fogger is a type of spray that covers the attacker’s face, rendering him or her blind and causing severe agony.

Stream segment is also expected to witness significant growth in the near future. Pepper spray stream can be aimed at an individual from a distance. This is very effective, even under windy situations as it sprays with a higher force.

Based on Distribution Channel, the market is segmented into specialty shops and online stores. Out of which, specialty shops is expected to dominate the global market over the forecast period. The specialty shops segment was the highest contributor to the market, with $15,129.9 thousand in 2020, and is estimated to reach $36,671.1 thousand by 2028, at a CAGR of 12.5% during the forecast period.

Online stores segment is also expected to witness significant growth in the near future and this is owing the availability of various discounts and offers on these sites encourages consumers to buy them, hence boosting the sales of pepper sprays through this channel. Moreover, the penetration of various online portals in developing regions is further augmenting segment growth.

Global Pepper Sprays Market: Key Developments

In February 2019, Mace Security International, Inc., a globally-recognized leader in personal safety and security, acquired the assets of Tornado Security Products, a personal self-defense company based in Ferndale, Washington. Tornado brand and its associated product lines, including pepper sprays, stun guns, and bear sprays for individuals and law enforcement were integrated into the Mace brand family.

In April 2023, Mace® Security International, announce that it has entered into a distribution agreement with SurgePays, Inc., a technology and telecommunications company, focused on the underbanked and underserved. The agreement provides for the distribution of pepper spray and other personal defense products through the SurgePays network of thousands of corner stores, bodegas and gas stations.

In July 2019, Tender Corporation entered into an agreement to acquire Bushwacker Backpack & Supply, a maker of the popular Counter Assault brand of personal-defense products, including the leading bear spray and tools for law enforcement and self-defense.

Global Pepper Sprays Market: Key Companies Insights

The global pepper sprays market is highly competitive. This is attributed to continuous launch of new technologies due to ongoing R &D and efforts by value chain participants. Moreover, key players are adopting various business growth strategies in order to expand their presence on regional as well as global basis. Some of the key players in the global pepper sprays market are Counter Assault, Defense-technology, Fox Labs International Inc., J&L Self Defense Products Inc., Mace Security International, Inc., SABRE - Security Equipment Corp., Super-Sparkly Safety Stuff, LLC., Suresafety, UDAP Industries, Inc., and Zarc International Inc.

*Definition: Pepper spray is a type of self-defense weapon that can be used to irritate an attacker and give him/her time to escape from the assailant. It is a non-lethal device and is widely used by law enforcement officers and civilians for crowd control and self-defense purposes.