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  • Published In : Mar 2024
  • Code : CMI6784
  • Pages :135
  • Formats :
      Excel and PDF
  • Industry : Consumer Goods

Market Size and Trends

The yoga mat market is estimated to be valued at USD 16.46 Bn in 2024 and is expected to reach USD 24.59 Bn by 2031, growing at a compound annual growth rate (CAGR) of 5.9% from 2024 to 2031.

Yoga Mat Market Key Factors

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The yoga mat market is experiencing positive growth driven by an increasing health and wellness trend among consumers. With growing health awareness, many people are incorporating yoga and meditation in their daily routine for its perceived mental and physical benefits. The practice of yoga has grown in popularity over the past few years. Additionally, increasing disposable income levels in developing countries have also provided impetus to the sales of yoga accessories like yoga mats. Major manufacturers are innovating in terms of designs, styles, and functionalities to cater to the varied needs of consumers. This has further augmented the demand for yoga mats globally.

Rising Health Awareness

In recent years, people have become increasingly focused on their health and wellness. Chronic diseases like diabetes and obesity have risen dramatically worldwide due to sedentary lifestyles and unhealthy diets. This has prompted many to re-evaluate their habits and pursue more active and mindful routines. Yoga has grown in popularity as a practice that provides both physical and mental benefits. It is a low-impact exercise that can be modified for all levels and done almost anywhere. This has made yoga mats a near-essential item for anyone getting into yoga. Mat manufacturers have also improved design and functionality to provide better grip, cushioning, and support. This allows people to safely and comfortably do yoga poses at home or on the go. As interest in yoga and other wellness activities continues to grow, it will drive further demand for high-quality yoga mats. For instance, as of March 2020, in India, total of 13,000 new users have downloaded FITTR yoga and fitness application. This sharp rise in the number of downloads is due to the growing awareness of the physical fitness among users during the period of the COVID-19 pandemic outbreak.

Market Concentration and Competitive Landscape

Yoga Mat Market Concentration By Players

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Changing Work Culture

Technology has radically altered the work culture and expectations in recent decades. Many professionals now have mobile work styles with less rigidity around working hours and locations. This has given rise to a strong emphasis on work-life balance and flexibility. While advancing technologies enable constant connectivity, they have also blurred the lines between work and personal time. As a result, stress and burnout have emerged as serious issues. Companies are recognizing the need to support staff wellbeing and encourage practices that enhance focus, creativity and overall quality of life. Some employers are incorporating wellness programs, yoga sessions and meditation rooms into offices. Yoga itself is gaining acceptance as a mental break that calms the mind and relieves tension. For time-strapped professionals, at-home yoga using mats allows them to reap yoga's benefits whenever time permits. And travel-friendly portable mats let them maintain their routine while on the go for work. This shift towards prioritizing self-care even during working hours augurs well for the yoga mat market.

Yoga Mat Market Key Takeaways From Lead Analyst

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Market Challenges: Strict regulations and compliance practices

The yoga mat market faces several challenges. As more people embrace yoga for its mindfulness and wellness benefits, competition in the mat segment has increased dramatically. Established brands must defend market share from invasive startups promoting trendier, personalized mats. Sourcing sustainably also presents issues due to the complexity of global supply chains. Mat quality remains paramount, yet using non-toxic, eco-friendly materials increases costs. Winning over budget-conscious or casual practitioners trying yoga for the first time is another hurdle. Maintaining loyalty and encouraging repeat purchases among regular yoga enthusiasts is crucial.

 Market Opportunities: Tailoring Mat Collections for Specialty Yoga Types

Yoga’s popularity continues surging globally as its acceptance as a preferred exercise grows. Particular demand is rising among younger age groups and professionals balancing work stress with wellness. Tailoring mat collections for specialty yoga types opens doors to untapped audiences. 

Yoga Mat Market By Type

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Insights, By Type: Durability and Comfort Drive the Popularity of Sticky Yoga Mats

In terms of type, sticky yoga mats contribute 41.2% share of the market owing to their durable and comfortable nature. Sticky yoga mats offer enhanced grip during yoga practice which prevents slipping and ensures safety. The sticky texture on the mat surface provides solid footing regardless of humidity levels, sweat or other moisture. This makes sticky mats a reliable option for practicing complex yoga poses and routines. The stickiness lasts for years with regular use and cleaning, offering good value for money over the long run. 

Insights, By Distribution Channel: Specialty Stores Leverage Product Expertise and Customization

In terms of distribution channel, specialty stores contributes 39.8% share of the market owing to their specialized product knowledge and customization capabilities. Specialty yoga and wellness stores employ staff with expertise in yoga, various mat types, buyer needs and styles. They offer personalized guidance to customers on selecting the right mat based on height, weight, yoga focuses and budgets. In-store demo mats allow buyers to test thickness, cushioning and grip levels suiting their requirements. Staff offer advice on mat care, compatibility with different surfaces and answers all queries patients. This personalized attention builds trust and loyalty among regular practitioners. Many stores enable custom orders and monogramming, attracting those looking beyond mass-produced options. Specialty stores curate mat collections carefully based on newest styles, materials and features. This exposes customers to a wide assortment unavailable elsewhere. Knowing what sells, these stores stock trending and top-rated mats in sufficient numbers. Their merchandise is updated regularly ensuring buyers never feel limited. Store ambiance and lounge areas provide a relaxed shopping environment for leisurely browsing as well.

Insights, By End-User: Health Conscious Consumers Push Demand in Fitness Clubs

In terms of end user, health & fitness clubs contribute 40.1% share of the market owing to the growing awareness about fitness. With busy lifestyles, many join gyms and studios for the convenience and supervision of scheduled classes. Clubs stock quality branded mats knowing members will use them intensively. Health conscious individuals frequenting such clubs for yoga, pilates, and other fitness routines want studio-worthy, non-slip mats that can withstand rigorous use. Club mats face high traffic and get cleaned often as they are shared equipment. Only durable, non-absorbent mats holding up to commercial cleaning standards tend to last in these conditions. Offering hygienic, sweat-resistant mats is a basic amenity clubs cannot compromise on. It ensures member comfort and prevents the spread of infections. Regular promotional workshops, sessions and trials at clubs onboard more subscribers continuously growing their in-house yoga/workout community and mat demand.

Regional Insights

Yoga Mat Market Market Regional Insights

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North America has established itself as the dominant region in the global yoga mat market over the past decade with 40.2% of the market share. This can be attributed to the rising popularity of yoga and its associated lifestyle trends in major countries like the U.S. With a culture that emphasizes fitness and wellness, practices like yoga have seen tremendous growth in North America. It is estimated that over 36 million Americans practice yoga regularly. Additionally, North America is home to industry leaders that manufacture and distribute a wide variety of yoga mats at different price points. Products from American brands like Lululemon and Hugger Mugger can be found easily across specialty yoga studios and mainstream sporting goods retailers in the region. North American yoga mat manufacturers also export their products globally, helping strengthen their market share. Overall, the large customer base and strong production capabilities make North America the clear leader in the worldwide yoga mat space presently.

Meanwhile, yoga's popularity is growing rapidly across Asia Pacific as well. Countries like India and China have seen their interest in yoga surge in recent times. Ancient spiritual practices are now being combined with modern fitness routines, driving more people to take up yoga on a regular basis. This burgeoning customer base presents lucrative opportunities for yoga mat suppliers. Interestingly, the Asia Pacific region is also emerging as a significant manufacturing hub for yoga mats with lower production costs compared to others. Multiple raw material suppliers and robust manufacturing infrastructure allow producers here to offer competitive pricing in both domestic and international markets. It is becoming common to see ‘Made in Asia’ labels on budget-friendly yoga mats sold around the globe. The combinations of a rising consumer base and competitive manufacturing give the Asia Pacific region strong potential to become the future driver of growth in the global yoga mat market.

Market Report Scope

Yoga Mat Market Report Coverage

Report Coverage Details
Base Year: 2023 Market Size in 2024: US$ 16.46 Bn
Historical Data for: 2019 To 2023 Forecast Period: 2024 To 2031
Forecast Period 2024 to 2031 CAGR: 5.9% 2031 Value Projection: US$ 24.59 Bn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East & Africa: GCC Countries, Israel, and Rest of Middle East & Africa
Segments covered:
  • By Type: Sticky Yoga Mats, Natural Rubber Yoga Mats, Plastic Elastomer Yoga Mats, and Others (Cotton & Hemp Yoga Mats, etc.)
  • By Distribution Channel: Hypermarkets & Supermarkets, Specialty Stores, Online Channels, and Others
  • By End User: Health & Fitness Clubs, Households, Schools & Corporates, and Others (Public Seminars & Events, etc.) 
Companies covered:

Jade Yoga, Hugger Mugger, Alo Yoga, Lululemon Athletica, Manduka,, prAna, Liforme Ltd., Khataland, Gaiam, Yoga Direct, Suga, La Vie Boheme Yoga, Barefoot Yoga, Trimax Sports, Body-Solid, Grip Yoga, Arcturus Foam Industries, Wavar, Successful Mat Co., Ltd., and Travancore Cocotuft Pvt. Ltd.

Growth Drivers:
  • Rising health awareness
  • Changing work culture 
Restraints & Challenges:
  • Strict regulations and compliance practices
  • Stiff competition from local players

Key Developments

  • In June 2023, Shri Manoj Kumar, Chairman, Khadi and Village Industries Commission, (KVIC) launched the 'Khadi Yoga Mat' at KVIC Headquarters in Mumbai, India
  • In 2022, YogiFi launched its second-generation AI yoga mat YogiFi Gen 2 and YogiFi Gen 2 Pro
  • In 2021, MevoFit introduced 100% Organic Cork Yoga Mat with TPE Padded Base
  • In January 2020, Target launched an active wear brand ‘All in Motion’ that consists of a wide range of active wear products such as leggings, yoga mats, hand weights, and many other products to provide an efficient exercise solution to consumers
  • Definition: The yoga mat market caters to the large and growing community of yoga practitioners worldwide. This market provides a wide variety of exercise mats designed specifically for yoga. Yoga mats are thicker, longer, and more durable than standard exercise mats in order to provide stability, cushioning, and grip during various yoga poses and sequences. Key players in the yoga mat market offer mats in different thicknesses, sizes, styles and materials like PVC, rubber, cotton, or bamboo to suit different yoga routines, body types

Market Segmentation

  •  Type Insights (Revenue, USD Bn, 2019 - 2031)
    • Sticky Yoga Mats
    • Natural Rubber Yoga Mats
    • Plastic Elastomer Yoga Mats
    • Others (Cotton & Hemp Yoga Mats, etc.)
  •  Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
    • Hypermarkets & Supermarkets
    • Specialty Stores
    • Online Channels
    • Others
  •  End User Insights (Revenue, USD Bn, 2019 - 2031)
    • Health & Fitness Clubs
    • Households
    • Schools & Corporates
    • Others (Public Seminars & Events, etc.)
  • Regional Insights (Revenue, USD Bn, 2019 - 2031)
    • North America
      • U.S.
      • Canada
    • Latin America
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
    • Europe
      • Germany
      • U.K.
      • Spain
      • France
      • Italy
      • Russia
      • Rest of Europe
    • Asia Pacific
      • China
      • India
      • Japan
      • Australia
      • South Korea
      • ASEAN
      • Rest of Asia Pacific
    • Middle East & Africa
      • GCC Countries
      • Israel
      • Rest of Middle East & Africa
  • Key Players Insights
    • Jade Yoga
    • Hugger Mugger
    • Alo Yoga
    • Lululemon Athletica
    • Manduka,
    • prAna
    • Liforme Ltd.
    • Khataland
    • Gaiam
    • Yoga Direct
    • Suga
    • La Vie Boheme Yoga
    • Barefoot Yoga
    • Trimax Sports
    • Body-Solid
    • Grip Yoga
    • Arcturus Foam Industries
    • Wavar
    • Successful Mat Co., Ltd.
    • Travancore Cocotuft Pvt. Ltd.

Frequently Asked Questions

The CAGR of the yoga mat market is projected to be 5.9% from 2024 to 2031.

Rising health awareness and changing work culture are the major factors driving the growth of the  yoga mat market.

Strict regulations and compliance practices and stiff competition from local players are the major factors hampering the growth of the yoga mat market.

In terms of type, sticky yoga mats is estimated to dominate the market revenue share in 2024.

Jade Yoga, Hugger Mugger, Alo Yoga, Lululemon Athletica, Manduka, prAna, Liforme Ltd., Khataland, Gaiam, Yoga Direct, Suga, La Vie Boheme Yoga, Barefoot Yoga, Trimax Sports, Body-Solid, Grip Yoga, Arcturus Foam Industries, Wavar, Successful Mat Co., Ltd., and Travancore Cocotuft Pvt. Ltd. are the major players.

North America is expected to lead the yoga mat market.

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