BABY CARE PRODUCTS MARKET ANALYSIS

The Global Baby Care Products Market is drastically increased, owing to increase in infant population and high spending capacity of the people. Baby care products market is anticipated by the positive impact of rising number of women in the workforce, which is accounted to be on an average of 4.1% globally over the last three decades. Moreover, health concerns of consumers and desire to purchase products at premium prices has led to the growth of baby products market globally. The choice of baby care products by consumer depends upon various aspects, such as product sustainability, cost efficiency with value perceived, health benefits, and convenient usage, which is further driving the growth of the baby care products market.

Manufactures are promoting baby hygiene with the help of government and NGOs, in turn is fueling the demand for baby care products during the forecast period.

Global Baby Care Products Market Taxonomy

On the basis of product, the baby care products market in segmented in:

• Baby Skin Care
  • Baby Massage Oil
  • Body Lotions
  • Creams/Moisturizers
  • Talcum Powder
• Baby Hair Care Products
  • Baby Shampoo and Conditioner
  • Detangles
• Bathing Products
  • Soaps
  • Bubble Bath/Shower gel
• Baby Toiletries
  • Diapers
  • Baby Wipes
  • Baby Fragrances/Perfumes
• Baby Food & Beverages
  • Bottled Baby Food
  • Baby Fruit & Vegetable Juices
  • Pureed Baby Food
  • Baby Food Cereals
  • Baby Milk Product
  • Baby Food Soups

On the basis of distribution channel, the baby care product market is segmented as:

• Hypermarkets
• Supermarkets
• Specialty Stores
• Convenient Stores
• Online Markets

On the basis of category, the baby care products market is segmented as:

• Premium Products
• Mass Products

Baby Skin Care products and Toiletries segments holds the highest prominent share in baby care products market, due to the increase in awareness of child safety and increase in the standard of living of the people.

Furthermore, in toiletries, baby diapers holds the largest market share in the baby care product market, owing to rise in expenditure of healthcare, increasing awareness in personal hygiene and sanitization, urbanization, and cautions taken by parents. However, baby hair care products hold relatively smaller share in the global baby care products market.

Baby food products holds the second largest segment in the global baby care product market, as it provides various nutrients such as protein, vitamin B12, iron, and carbohydrates to the baby. On the other side, baby bathing products is witnessed to have a significant growth in the baby care products market.

Global Baby Care Products Market Outlook

• The North America accounts to largest share in the global baby care product market and it is projected to continue dominance over forecast period, due to the high spending rate, advanced technology, and infant safety. According to National Centre for Health Statistics, the birth rate in US is up to 12.4 per 1000 people. Europe, Middle East, and Africa are projected to have the significant growth rate with high share contribution in the baby care products market.
• Asia Pacific is witnessed to be the fastest growing region in the baby care products market, due to rising birthrate among the emerging economies, such as China and India with increasing demand for infant care items over the forecast period. Additionally, changing lifestyle, rise in disposable incomes, increasing awareness of infant nutrition, hygiene, and safety is driving the growth of baby care products market in Asia Pacific region.

In India, key players such as Johnson and Johnson, Nestle, and Danone Inc. are aiming to grow the market up to 15% on account of increase in spending capacity per child. Furthermore, it is projected that the number of babies between the age group of 0-5 is witnessed to increase from 127 million to 135 million over the forecast period. This will further enhance the global baby care products market.

The major players are adopting organic and inorganic strategies such as, focusing on increasing their presence through mergers and acquisitions. For instance, in 2016, Dabur South Africa (Pty) Ltd., acquired South Africa’s CLT group of Companies personal care, hair care, and cream businesses.

For instance, in January 2016, Dabur India entered into the baby care products and the company launched a new brand ‘Dabur Baby’, a baby massage oil made from olive and almond. This new product is expected to gain healthier market share in Indian baby care products market in forthcoming years.  

In July 2016, Johnson and Johnson acquired Vogue International LLC which manufactures and distributes hair care and other personal care products.

For instance, in July 2019, Pampers, a brand of Procter & Gamble (P & G) launched 'lumi' smart diapers and comprises an all-in-one connected system that includes two activity sensors for diapers, a logitech camera that works as a wi-fi monitor and an app to record all the data. This new product monitor baby’s sleeping patterns and track their pee.

In August 2019, Kimberly-Clark and United Nations Children's Fund (UNICEF), to improve the lives of nearly 2 million babies and young children across 16 countries in Latin America and the Caribbean. It is expected that over the three years, Kimberly-Clark's will contribution through Huggies global 'No Baby Unhugged' program used to support and grow UNICEF's current Early Childhood Development (ECD) initiatives in some Latin American countries.  

For instance, in September 2016, Unilever acquired Seventh Generation Inc., a U.S. based company which manufacturer of baby care products and laundry products. This acquisition is expected to strengthen Unilever’s presence in U.S. baby care products market.

Global Baby Care Product market is dominated by various companies such as Procter & Gamble Co., Kimberly Clark Corp., Johnson and Johnson, Unilever Plc., Abbott Nutrition, Nestle S.A., BABISIL, Cotton Babies, Inc., Danone S.A., The Himalaya Drug Company, Farlin Infant Products Corporation, Avon Healthcare Limited Company, Bonpoint S.A., Dabur International Limited, Burt’s Bees Inc., L’Oreal S.A., etc.