Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp to a lesser extent facial, pubic, and other body hair. Hair care routines differ according to an individual's culture and the physical characteristics of one's hair. Hair may be colored, trimmed, shaved, plucked, or otherwise removed with treatments such as waxing, sugaring, and threading. Hair care services are offered in salons, barbershops, and day spas, and products are available commercially for home use. Hair care products are formulated to help nourish and prevent hair damage resulting from dryness, pollution, and other factors. The incessant focus on improving the performance of ingredients used in personal care products and the demand for safer products due to rising consumer awareness have pivoted the evolution of the hair care market.
The global hair care products market is expected to surpass US$ 152.26 Bn by the end of 2028, in terms of revenue, and exhibit a CAGR of 5.33% during the forecast period (2021 to 2028).
Increasing hair and scalp problems, large marketing campaigns for hair care products, growing popularity of herbal hair care products, technology innovations in product manufacturing, rising disposable income, and increasing spending on hair care are some of the key factors driving the growth of the global hair care products market. In addition, attractive packaging, increasing consumer awareness about hair care and a shift towards hair care and styling products are driving the market for hair care. However, high cost involved and economic slowdowns are some of the major factors restraining the global hair care products market growth.
According to Trading Economics which provides information related to economic indicators, exchange rates, stock market indexes, government bond yields and commodity prices, the GDP (Gross Development product) of the Asia Pacific countries such as India is increased by US$ 247 Billion and Japan is increased by US$ 274 Billion in the year 2020. Growing demographics and economies in the developing countries such as India and China are expected to offer good opportunities for hair care products market growth. However, threat from fake hair care products or replicas of hair care products are a challenge for the hair care products market growth. For instance, according to a press release by Cosmetic Design which provide news and analysis on cosmetic formulation and packaging in Asia Pacific, the number of people using hair care products such as shampoos has increased by 87%, 70 % for hair oils and 22% for conditioner market from the year 2019 to 2020.
Among regions, Asia Pacific held a dominant position in the global hair care products market in 2020, accounting for 38.4% market revenue share, followed by Europe and North America. The constantly increasing sale of the hair care products is driving the market for hair care products in this region. For instance, The Estée Lauder Companies Inc., an American multinational manufacturer and marketer of skincare, makeup, fragrance, and hair care products had reported net sales of US$ 5.54 billion for its second quarter ended December 2021, an increase of 14% from US$ 4.85 billion in the prior-year period in the Asia Pacific region. The company also recorded organic growth in the hair care product sales by 10% in 2021 from the Asia Pacific region.
Figure 1. Global Hair Care Products Market Revenue Share (%), By Region, 2020
Sulphates, parabens, and phthalates are the major chemicals used for the manufacturing of shampoos globally. Hair care products are used to give clean, shiny, bouncy, and smooth locks for hair; however, these short-term benefits come along with long-term ill effects ranging from cancer to hormone imbalance. For instance, In January 2021 a report published by Skin Craft Laboratories which is a hair care products manufacturer in India states that, the hair care products contains Surfactants such as SLS (sodium lauryl sulfate), SLES (sodium laureth sulfate), and ammonium lauryl sulfate present in shampoo can damage the hair, and parabens can lead to hormonal imbalance in female and cause breast cancer Phthalates used as an ingredient in hair care products increase the spreading ability of the product such as in hair serums and hair oils They are endocrine disruptors which means that they can cause early puberty in girls and reduce sperm count in men. The involvement of such hazardous chemicals in hair care products is hampering the market growth.
|Base Year:||2020||Market Size in 2021:||US$ 105.86 Bn|
|Historical Data for:||2017, 2018, and 2019||Forecast Period:||2021 to 2028|
|Forecast Period 2021 to 2028 CAGR:||5.33%||2028 Value Projection:||US$ 152.26 Bn|
Unilever plc, Procter Gamble Co., L’Oréal S.A., Avon Products Inc., Revlon Inc., Aveda Corporation, Amka Products (Pty) Ltd., Johnson & Johnson Pvt. Ltd., Combe Incorporated, Henkel Corporation. The Estée Lauder Companies Inc., Shiseido Company, Limited
|Restraints & Challenges:||
Hair coloring is one of the trending fashion statements. Often done by hairdressers or independently, there are generally two types of hair colors – organic and synthetic. The risk of skin cancer and different hypersensitivities due to chemicals present in synthetic hair color is highly influencing the demand for organic hair color. Organic hair color is produced by utilizing natural ingredients. Hair coloring is the latest trend in the global hair care products market. Hair color made with organic and vegan ingredients are in high demand. Numerous advantages of organic substances in hair coloring products are luring newer customers to the market. Besides, the rising trend of multiple hair styling with hair colors among both men and women has resulted in the spiking growth of the consumption of hair styling and hair care products.
Figure 2. Global Hair Care Products Market Revenue Share (%), By Product Type, 2020
On the basis of product type, in 2020, shampoo held the largest revenue share of 26.1% in the global hair care products market. Rising hair related problems among all age group of people are likely to drive the market growth. For instance, in 2019, the journal of ‘Drug Invention Today’ published a questionnaire-based study ‘general awareness about seborrheic dermatitis/dandruff among dental students’ in which it was evidenced that more than 65% of survey respondents experience dandruff problems. The majority of participants use an anti-dandruff shampoo to cure the problems.
Global Hair Care Products Market - Impact of Coronavirus (COVID-19) Pandemic
The personal care industry has experienced a negative impact during the COVID-19 pandemic. This is attributed to the shutdown of shops due to lockdown, maintenance of limited store occupancy, and consumer being cautions of getting infected by touching packaging. According to the Economics Time news report, Salons are one of the largest consumers of hair care products; however, due to the COVID-19 pandemic, over 65% beauty parlor and salons were shut down during the pandemic worldwide. Lockdown in various countries such as India, China, Spain, and others has affected the supply chain and distribution channels of hair care products. The lockdown and social distancing measures also impacted the production capacity of hair care product manufacturing units that were operating at reduced rates. This has negatively affected the supply of hair care products to the market.
Key players operating in the global hair care products market include Unilever plc, Procter Gamble Co., L’Oréal S.A., Avon Products Inc., Revlon Inc., Aveda Corporation, Amka Products (Pty) Ltd., Johnson & Johnson Pvt. Ltd., Combe Incorporated, Henkel Corporation. The Estée Lauder Companies Inc., and Shiseido Company, Limited.
Hair care may involve cleaning, repairing, coloring, or styling of hair. Demand for hair care products is increasing due to growing hair and scalp problems, around 50% of all women start losing their hair by the time they reach 50 years of age. Women's hair loss statistics show that 29% of women with hair loss reported two key symptoms of depression. Hair maintenance products help men and women uphold their hair health and cleanliness and protect it from damage. The products include shampoo, conditioner, oil, serum, and others used in hair nourishment and are available in different forms such as liquid, gel, cream, and lotion. A variety of products are present in the marketplace for different applications depending upon the type of hair.
The hair care products market has been growing exponentially in India at an accelerating rate, especially in the urban areas. This can be attributed to several factors such as the influence of western culture, such as changing hair color and styling hair. Currently, there is an exhaustive range of various types of cosmetic products in the market. Every cosmetic product consists of different types of chemicals, and hence, it is important for the government to look after the interest of consumers and ensure that the products are safe to use. For instance, in India, the central authority for discharging regulatory functions relating to drugs and cosmetics is the Central Drugs Standard Organization (CDSCO) which is headed by the Drugs Controller General of India. The primary goal of CDSCO is to ensure the safety, efficiency, and quality of drugs, cosmetics, and medical devices. Every state also consists of a state level authority known as the SDCA or the State Drug Control Authority which is responsible for the implementation of the regulations under the Drugs and Cosmetics Act, 1940.
Hair care products manufacturing companies are focusing on the launch of new and advanced products to enhance their market position. For instance, in November 2021, TreSemme, a hair care product manufacturing brand, launched the Trireme Blindagem Antifrizz line featuring hyaluronic acid, hydrolyzed keratin, and “Pro-Ionic” technology. Together, these ingredients help reduce the dry appearance and frizz, leaving hair more nourished and brighter. It has six products: shampoo, conditioner, super conditioner, leave-in, thermal protector, and finishing oil.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section.