Dry Shampoo is a hair care product that eliminates the use of water and provides instant cleaning and restores strength and softness to the hair. It mainly comprises two types of ingredients, an oil absorbing substance such as corn-starch and kaolin, and a scentless or an aromatic freshener such as paraben. Dry Shampoo is majorly applied to absorb excessive sebum and to control odor. Sebum is a greasy mixture of an assortment fats and is produced by the sebaceous glands. It provides moisture to the hair and avoids brittleness and dryness. However, excessive sebum blocks the hair follicles, which causes infection and adversely impacts the productivity of hair growth cycle and results in hair thinning and sebum hair loss. Dry Shampoo is an easy and quick solution to treat oily scalp by avoiding excessive hair washing. Fast-paced lifestyle of consumers is fuelling demand for on-the-go products, which in turn, is supporting market growth.
Global Dry Shampoo market was valued at US$ 3.3 Billion in 2021 in terms of revenue, exhibiting a CAGR of 6.3% during the forecast period (2022 to 2030).
The rising demand for hair styling and hair treatment services, and wide availability of variety of products for different consumer requirements are factors aiding growth of the market. For instance, there are tinted or clear Dry Shampoos for color treated hair and Dry Shampoo sprays for thick hair and unscented Dry Shampoos for allergic consumers.
Majority of Dry Shampoo ingredients consist of harmful chemicals and preservatives such as ethanol, parabens, and magnesium silicate, which is restraining growth of the market, as these chemicals are absorbed into the scalp and can potentially harm human health if exposed for long time. For instance, magnesium silicate is associated with cancer and respiratory toxicity. Moreover, certain Dry Shampoos create dusty or whitish residue on the scalp, which is further negatively impact growth of the market.
Among regions, North America dominated the market in 2021, and accounted for 35.68% share in the global Dry Shampoo market. Consumers highly prefer Dry Shampoo due to fast paced lifestyle, as it is a water efficient product, which is easy and convenient to use owing to its on-the-go applicability. Furthermore, increasing demand for personal care products in the region is another factor anticipated to support market growth of Dry Shampoo.
Figure 1. Global Dry Shampoo Market Value Share (%), By Region, 2021
Lack of universal directives pertaining to applications of Dry Shampoo is expected to restrain market growth during the forecast period. Every country has different directives pertaining to use and applications of Dry Shampoo. Key players find it difficult to cope with such country wise regulations, which in turn is discouraging investment in the Dry Shampoo industry, thereby restraining market growth
|Base Year:||2021||Market Size in 2021:||USD 3.3 Bn|
|Historical Data for:||2017-2021||Estimated Year:||2022|
|Forecast Period 2022 to 2030 CAGR:||6.3%||Forecast Period:||2022-2030|
include Church & Dwight Co, Inc, Coty Inc., Henkel AG & Company, Kao Corporation, L’Oreal SA, New Avon LLC, Pierre Fabre, Procter & Gamble Company, Revlon Inc, Shiseido Company Ltd and The Estee Lauder Companies Inc
|Restraints & Challenges:||
Growing demand for Dry Shampoo from younger population is major trend in the global Dry Shampoo market. This is attributed to the increasing usage of these products among the working population due to changing lifestyle and growing disposable income. Additionally, growing impact of e-commerce channels, social media advertisements, and many beauty specialist retailers provide a lucrative opportunity for the growth of personal care products in the market.
Figure 2. Global Dry Shampoo Market Value Share (%), By Product Type, 2021
On the basis of form, the market is segmented into aerosol spray, foam, and powder. Aerosol spray segment dominated the market in 2021. Aerosol dispense a controlled quantity of mist of the product and reduced the wastage in each spray. Convenience and easy handling are the factors, conferring a boost to this segment largely
Major players operating in the global Dry Shampoo market include Church & Dwight Co, Inc, Coty Inc., Henkel AG & Company, Kao Corporation, L’Oreal SA, New Avon LLC, Pierre Fabre, Procter & Gamble Company, Revlon Inc, Shiseido Company Ltd and The Estee Lauder Companies Inc.
Dry shampoo is made of silica based formulas and powders, including clays or starch, which absorbs dirt and excess oil from the scalp, without the use of water. The product has gained popularity in the recent years as, it provides an easy and convenient way for hair care. In addition, there is a wide variety of dry shampoos available in the global market, including powder form, aerosol spray, and foam. Although, the dry shampoo is not a complete replacement for conventional shampoos, it can prolong the interval between shampooing.
Steadily growing working population and convenient usage of dry shampoo are the major factors supporting market growth. Product development such as organic and herbal grade of dry shampoo and packaging innovation including small travel size packs are some of the other factors aiding growth of the global dry shampoo market.
Asia Pacific is projected to be the fastest growing region in the global dry shampoo market over the forecast period, owing to continuously rising cosmetics and hair care industry in the region. Furthermore, substantial growth in disposable income, rising living standard, fast paced life of consumer and various advancements such as anti-hair fall and anti-dandruff dry shampoos, are factors expected to confer a boost to growth of the dry shampoo market during the forecast period.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective section