DRY SHAMPOO MARKET ANALYSIS

Dry Shampoo is a hair care product that eliminates the use of water and provides instant cleaning and restores strength and softness to the hair. It mainly comprises two types of ingredients, an oil absorbing substance such as corn-starch and kaolin, and a scentless or an aromatic freshener such as paraben. Dry Shampoo is majorly applied to absorb excessive sebum and to control odor. Sebum is a greasy mixture of an assortment fats and is produced by the sebaceous glands. It provides moisture to the hair and avoids brittleness and dryness. However, excessive sebum blocks the hair follicles, which causes infection and adversely impacts the productivity of hair growth cycle and results in hair thinning and sebum hair loss. Dry Shampoo is an easy and quick solution to treat oily scalp by avoiding excessive hair washing. Fast-paced lifestyle of consumers is fuelling demand for on-the-go products, which in turn, is supporting market growth.  

Global Dry Shampoo market was valued at US$ 3.3 Billion in 2021 in terms of revenue, exhibiting a CAGR of  6.3% during the forecast period (2022 to 2030).

Drivers

The rising demand for hair styling and hair treatment services, and wide availability of variety of products for different consumer requirements are factors aiding growth of the market. For instance, there are tinted or clear Dry Shampoos for color treated hair and Dry Shampoo sprays for thick hair and unscented Dry Shampoos for allergic consumers. 

Majority of Dry Shampoo ingredients consist of harmful chemicals and preservatives such as ethanol, parabens, and magnesium silicate, which is restraining growth of the market, as these chemicals are absorbed into the scalp and can potentially harm human health if exposed for long time. For instance, magnesium silicate is associated with cancer and respiratory toxicity. Moreover, certain Dry Shampoos create dusty or whitish residue on the scalp, which is further negatively impact growth of the market.

Among regions, North America dominated the market in 2021, and accounted for 35.68% share in the global Dry Shampoo market. Consumers highly prefer Dry Shampoo due to fast paced lifestyle, as it is a water efficient product, which is easy and convenient to use owing to its on-the-go applicability. Furthermore, increasing demand for personal care products in the region is another factor anticipated to support market growth of Dry Shampoo.

Figure 1. Global Dry Shampoo Market Value Share (%), By Region, 2021

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Market Restraints

 Lack of universal directives pertaining to applications of Dry Shampoo is expected to restrain market growth during the forecast period. Every country has different directives pertaining to use and applications of Dry Shampoo. Key players find it difficult to cope with such country wise regulations, which in turn is discouraging investment in the Dry Shampoo industry, thereby restraining market growth

Market Trends

Growing demand for Dry Shampoo from younger population is major trend in the global Dry Shampoo market. This is attributed to the increasing usage of these products among the working population due to changing lifestyle and growing disposable income. Additionally, growing impact of e-commerce channels, social media advertisements, and many beauty specialist retailers provide a lucrative opportunity for the growth of personal care products in the market.

Figure 2. Global Dry Shampoo Market Value Share (%), By Product Type, 2021

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On the basis of form, the market is segmented into aerosol spray, foam, and powder. Aerosol spray segment dominated the market in 2021. Aerosol dispense a controlled quantity of mist of the product and reduced the wastage in each spray. Convenience and easy handling are the factors, conferring a boost to this segment largely

Recent Developments

• In May 2022, Henkel & Schneider Electric collaborated to accelerate Decarbonization across the supply chains of various products such as cosmetics, electronics etc. Long-time customer-supplier partners Henkel and Schneider Electric, both global leaders in sustainability, have worked together for many years to drive progress toward the shared goal of Decarbonization. Schneider Electric has been leading Decarbonization efforts, targeting an achievement of net zero CO2 emissions for 100% of its operations by 2030.
• On May 17, 2022, Henkel and iMakr have made partnership to expand their distribution network in the US and the Nordic region, including Finland, Norway, Sweden, & Denmark. The iMakr already has been supplying Loctite 3D Printing resins for the UK & Ireland since 2021. Through this partnership Henkel and iMakr their incredible cutting-edge range of additive manufacturing solutions.
• In March 2021, MMS, the professional Kao salon brand have launched three professional Solid Shampoo Bars. The KMS Solid Shampoo breakthrough collection includes three solid bars that are highly concentrated and formulated with natural ingredients. The solid formula is designed to save water during product development, reducing plastic and packing materials while lessening CO2 emissions.

Competitive Section

Major players operating in the global Dry Shampoo market include Church & Dwight Co, Inc, Coty Inc., Henkel AG & Company, Kao Corporation, L’Oreal SA, New Avon LLC, Pierre Fabre, Procter & Gamble Company, Revlon Inc, Shiseido Company Ltd and The Estee Lauder Companies Inc.