Global dry shampoo market was valued at US$ 3.05 Billion in 2016, according to Global Dry Shampoo Market Report by Product Type (Paraben Free, Gluten Free, All Natural and Others), by Form (Aerosol Spray, Foam and Powder), by Distribution Channel (Supermarket, Hypermarket, Convenience Stores, Online, Specialty Stores, Drug Stores, and Others). The dry shampoo market is expected to exhibit a CAGR of 6.02% over the forecast period (2017–2025) to reach US$ 5.06 Billion by 2025. Water conservation, convenience and cleanliness are the three major factors supporting the growth of dry shampoo market. Dry shampoo absorbs excess sebum and dirt from the roots within few minutes, without the use of water. Hence, it conserves both water and time. Furthermore, gluten free grade of dry shampoo is gaining popularity among the gluten allergic and celiac consumers. According to Canada Celiac Association, in 2013, 6% of the population in Canada were reported to suffer from gluten sensitivity and approximately 22% of the population in the country avoided gluten products.
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Key Trends and Analysis of Dry Shampoo Market:
- On the basis of form, the market is segmented into aerosol spray, foam, and powder. Aerosol spray segment dominated the market in 2016. Aerosol dispense a controlled quantity of mist of the product and reduced the wastage in each spray. Convenience and easy handling are the factors, conferring a boost to this segment largely.
- On the basis of distribution channel, the market is segmented into hypermarket, supermarket, convenience store, drug stores, specialty stores, online, and others. The online segment is expected to record the fastest growth during the forecast period. This is majorly attributed to the growing internet penetration and the availability of easy and safe payment options. Further, the increasing number of online cosmetic players is aiding in the growth of the market. For instance, Memebox Corporation—a South Korea-based cosmetic company, is largely gaining popularity as an online store and recorded an annual sales of over US$ 100 Mn in 2017.
Key Takeaways of the Market
- Asia Pacific is anticipated to record fastest growth in the global dry shampoo, witnessing highest CAGR of 6.88% during the forecast period (2017-2025). A major factor propelling growth of this market include increasing air pollution in the region. Owing to the excessive exposure to high pollution and dirt, working class population requires frequent hair washes. The regular hair washing results in the reduced production of natural oil in the skin and thus, related to skin irritation and causes more split ends. Thus, the dry shampoo is emerging as an easy and convenient option for the consumers. Further, steadily growing beauty and personal care industry in the region, is expected to confer a boost to this market growth during the forecast period. According to the International Trade Administration (ITA), Japan is one of the largest market for personal care products in the world and the cosmetic market in Japan was estimated at US$ 13.21 billion in 2015.
- Mergers and acquisitions, strategic collaborations, product development and new product launches are the key strategies adopted by the players operating in the global dry shampoo market to retain their market share. For instance, in 2014, The Unilever Group launched dry shampoos under the Elidor brand in Turkey.
Major players operating in the global dry shampoo market include Shiseido Company Ltd., The Unilever Group, Procter & Gamble Company, The Estee Lauder Companies Inc., Revlon Inc., Church & Dwight Co. Inc., L’Oreal SA, Coty Inc., Henkel AG & Co. KGaA and Kao Corporation.