Mouthwash Market, by Product Type (Fluoride, Cosmetics, Antiseptics and Total Care), by Flavor (Active Salt, Mint Fresh Tea, and Others), by Distribution Channel (Hypermarkets, Supermarkets, Online, and Others), and by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2018-2026

  • Published On : Dec 2018 |
  • Pages : 134 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

­­­Global Mouthwash Market - Insights

Mouthwash is projected to be one of the most lucrative market in consumer goods, globally. Rising awareness of public regarding oral hygiene has resulted in increasing sales of this product, thereby driving growth of the market. For instance, in September 2018, Dubai Health Authority (DHA) launched DentOral, a dental and oral programme to improve oral health, by ensuring access to high quality dental treatments and prevention programmes as a part of the Dubai Health Strategy 2016-2021. Such initiatives are expected to propel demand for mouthwash in the near future.

There are two types of mouthwash, cosmetic and therapeutic mouthwash. Cosmetic mouthwash is specially designed to improve breath odor. Therapeutic mouthwash segment includes fluoride, antiseptic, and natural (herbal) mouthwash products. Fluoride mouthwash is designed to treat tooth decay and improve fluoride layer on tooth enamel. Antiseptic mouthwash is developed to kill germs that lead to bad breath, plaque, and gum disease. Natural mouthwash is prepared using all natural ingredients such as sanguinaria, aloe, and vitamin C.

Government authorities across regions such as the U.S. Food & Drug Administration (FDA), European Commission, and the Health Sciences Authority (HSA) have imposed strict regulations on use of ingredients and packaging of mouthwash products. For instance, 21CFR355.50 by FDA states labelling standards for anticaries drug products. Manufacturers need to follow such regulations, in order to compete in the global & local mouthwash market.

Figure 1. Global Mouthwash Market Share (%), By Product Type, 2017

Source: Coherent Market Insights, 2017-18

North America is expected to witness significant growth over the forecast period, owing to stringent regulations on mouthwash products pertaining to packaging, quality, and others. For instance, as per the U.S. Food & Drug Administration 2009, liquid oral hygiene products (e.g., mouthwashes, fresheners) and all cosmetic vaginal products (e.g., douches, tablets) must be packaged in tamper-resistant packages when sold at retail. A package is considered tamper resistant if it has an indicator or barrier to entry (e.g., shrink or tape seal, sealed carton, tube or pouch, aerosol container) which, if breached or missing, alerts a consumer that tampering has occurred. The indicator must be distinctive by design (breakable cap, blister) or appearance (logo, vignette, other illustration) to preclude substitution. The tamper-resistant feature may involve the immediate or outer container or both. The package must also bear a prominently placed statement alerting the consumer about the tamper-resistant feature.

Furthermore, online segment under distribution channel is expected to exhibit the fastest growth and this is majorly attributed to rising penetration of smartphones and rapid advancements in internet services. For instance, according to Office for National Statistics, 87.9% of adults in the U.K. used internet in 2016, as compared to 86.2% in 2015. Moreover, easy delivery options, secured payment options, and promotional and marketing activities taken up by e-commerce giants are further resulting in rising consumer inclination for purchasing mouthwash products through online channels.

Figure 2. Global Mouthwash Market Share (%), By Region, 2017

Source: Coherent Market Insights, 2017-18

Key players operating in the global mouthwash market are adopting various growth strategies such as product enhancements and launches into their business line to expand their businesses. For instance, in 2017, Colgate Total Advanced Health mouthwash, which the company says combines germ killing ingredients with breath-freshening power. Consumers need to shake the bottle to activate the formula, gargle, and rinse to remove bacteria. Another product launched by Lion Corporation in 2014 was Clinica Advantage Dental Rinse, a medicated dental rinse that creates an antibacterial coating, which lasts until morning when used before bed. It helps to prevent cavities during sleep.

Key players operating in the global mouthwash include Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle Harry's Natural Products, and Triumph Pharmaceuticals, Inc.

Mouth wash consists of diluents, antibacterial agents, soaps, flavoring agents, and colorants. The primary and major ingredient of any mouthwash formula is deionized water (over 50%). Water is deionized, in order to minimize impact of ions on flavor. Another major diluent used is alcohol (over 20%). The percentage of alcohol content changes according to the type of mouthwash and government regulations.

Antibacterial agents such as phenols, tannic acid, thymol, salol, hexachloraphene, chlorinated thymols, and quaternary ammonium compounds are widely used in mouthwash manufacturing. These ingredients are incorporated into mouthwash formula according to required properties of the end product. For instance, chlorinated phenols possesses both antibacterial effect and flavor. Due to the non-toxic & non-irritating nature, quaternary ammonium compounds are often used to treat plaque.

Color and flavors are added in mouthwash to improve appearance of the end product. The commonly used food colors are green, blue, and pink. Mint, fresh tea, active salt, bubble gum, and fruits are some of the commonly preferred flavors across the world.

Market Dynamics       

Consumer awareness on oral hygiene is increasing rapidly, owing to initiatives conducted by government, public, and private organizations. For instance, Delta Dental, a non-profit national association in the U.S. donated US$ 61 million in 2017, to increase access to oral health in the U.S. Moreover, the World Health Organization under its Global Oral Health Programme (ORH) promotes oral health along with prevention and treatment of oral diseases, globally.

Key features of the study:

  • This report provides in-depth analysis of mouthwash market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2018 – 2026), considering 2017 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the global mouthwash market based on the following parameters – company overview, financial performance, mouthwash portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Colgate-Palmolive Company, Johnson & Johnson Inc., The Himalaya Drug Company, Amway Corporation, GlaxoSmithKline Plc., Lion Corporation, Caldwell Consumer Health, LLC, Uncle Harry's Natural Products, and Triumph Pharmaceuticals, Inc.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decision regarding their future mouthwash launch, technology up-gradation, market expansion, and marketing tactics
  • The global mouthwash market report caters to various stakeholders in this industry including investors, suppliers, mouthwash manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the mouthwash market

Detailed Segmentation:

  • Global Mouthwash Market, By Product Type:
    • Fluoride
    • Cosmetics
    • Antiseptics
    • Total Care
    • Natural
  • Global Mouthwash Market, By Flavor:
    • Active Salt
    • Mint
    • Fresh Tea
    • Others
  • Global Mouthwash Market, By Distribution Channel:
    • Hypermarkets
    • Supermarkets
    • Online Stores
    • Others
  • Global Mouthwash Market, By Region:
    • North America
      • U.S.
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Canada
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • U.K.
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Germany
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Italy
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • France
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Russia
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Rest of Europe
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
    • Asia Pacific
      • China
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • India
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      •  Japan
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • ASEAN
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Australia
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • South Korea
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Rest of Asia Pacific
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
    • Latin America
      • Brazil
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Other
      • Mexico
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Rest of Latin America
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
    • Middle East
      • GCC
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Israel
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Rest of Middle East
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Northern Africa
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • Central Africa
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
      • South Africa
        • By Product Type
          • Fluoride
          • Cosmetics
          • Antiseptics
          • Total Care
          • Natural
        • By Flavor
          • Active Salt
          • Mint
          • Fresh Tea
          • Others
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Online Stores
          • Others
  • Company Profiles
    • Colgate-Palmolive Company *
      • Company Overview
      • Mouthwash Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Johnson & Johnson Inc.
    • The Himalaya Drug Company
    • Amway Corporation
    • GlaxoSmithKline Plc.
    • Lion Corporation
    • Caldwell Consumer Health, LLC
    • Uncle Harry's Natural Products
    • Triumph Pharmaceuticals, Inc.

“*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By Product Type
      • Market Snippet By End user
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launches
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Mouthwash Market, By Product Type, 2018- 2026 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, 2018 - 2026
      • Segment Trends
    • Fluoride
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Cosmetics
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Antiseptic
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Total Care
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Natural
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
  5. Global Mouthwash Market, By Flavor, 2018- 2026 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, 2018 - 2026
      • Segment Trends
    • Active Salt
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Mint
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Fresh Tea
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
  6. Global Mouthwash Market, By Distribution Channel, 2018- 2026 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, 2018 - 2026
      • Segment Trends
    • Hypermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Supermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Online
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2018 - 2026, (US$ Million)
  7. Global Mouthwash Market, By Region, 2018- 2026 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, For Regions, 2018 - 2026
    • North America
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • France
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • China
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • India
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Australia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
    • Middle East
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • GCC
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Israel
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Rest of Middle East
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
    • Africa
      • Market Share Analysis, By Country, 2017 and 2026 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2026
        • Northern Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • Central Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Flavor, 2018- 2026 (US$ Million)
          • Market Size and Forecast, By Distribution Channel, 2018- 2026 (US$ Million)
  8. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Colgate-Palmolive Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Johnson & Johnson Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • The Himalaya Drug Company
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Amway Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • GlaxoSmithKline Plc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Lion Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Caldwell Consumer Health, LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Uncle Harry's Natural Products
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Triumph Pharmaceuticals, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Analyst Views
  9. Section
    • References
    • Research Methodology
    • About us and Sales Contact

* Browse 115 market data tables* and 49 figures* on "Mouthwash Market” - Global forecast to 2026.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.