Oral care is the practice of keeping the mouth clean in order to prevent various mouth related diseases. Tooth decay is the most common type of disorder in which cavities and dental caries are formed. Gum diseases includes periodontitis and gingivitis and various others. Cleaning the teeth at regular intervals results in lower chances of tartar and dental plaques being stored in between the gums, thus reducing the incidences of several gum related diseases. According to Coherent Market Insights, at least one third of adult tooth loss has been caused by severe gum diseases.
Increasing awareness regarding oral diseases through various programs conducted for oral hygiene and dental care is one of the major factor driving growth of the oral care market. Furthermore, susceptibility to tooth decay and oral diseases increasing with age. According to United Nations Department of Economic and Social Affairs, the growth rate of the geriatric population is higher as compared to the other age groups, which is another factor driving growth of the oral care products market. Furthermore, increasing consumption of processed food with high sugar content has increased the chances of mouth related diseases. For instance, chewing on sugary candies such as caramels, lollipops, hard candies and jelly beans makes it difficult for the saliva to wash it away and it remains stuck between the teeth, resulting in complications in the later stage. Moreover, consumption of carbonated beverages is another major reason for tooth decay, since they contain a high amount of sugar. Diet and regular soda with high amount of carbonation and phosphorous results in the loss of tooth enamel. The market for carbonated beverages is expected to cross the US$ 400 billion market by the end of 2022, which in turn is driving growth of the oral care market.
Global Oral Care Market Taxonomy:
On the basis of product type, the global oral care market is segmented into:
On the basis of distribution channels, the global oral care market is segmented into:
Based on product types, toothpastes accounted for the major market share in 2017 and is expected to retain market dominance throughout the forecast period. High adoption rate for toothpastes coupled with new product launches are major factors responsible for growth of the segment. In 2017, Dabur India Ltd launched an ayurvedic toothpaste in gel form. Furthermore, in the same year, Colgate-Palmolive Ltd launched a new toothpaste containing a blend of natural ingredients such as aloe-vera, honey, clove and other ingredients to cater to a broad range of gum and teeth problems, this in turn is fueling growth of the market.
Global Oral Care Market Outlook:
Key players in the Global Oral Care Market:
Major key players operating in the global oral care products market include Unilever Plc, Koninklijke Philips N.V., LG Household & Health Care Ltd., Church & Dwight Co., Inc., GC Corporation, Glaxosmithkline plc, Kao Corporation , Johnson & Johnson, Ivoclar Vivadent AG, The Procter & Gamble Company , Dr. Fresh LLC. , Colgate-Palmolive Company, and 3M Company.