Consumer Goods

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Consumer goods (CG) industry provides a wide range of daily usable products that are manufactured according to individual usage and as per end user requirements. Consumer goods industry is a flourishing and intensifying industry due to its fast processing and quick customer services. Consumer goods mainly consist of food products and beverages, healthcare products, cosmetics products, household cleaning products, variety of home appliances, electrical & electronic goods and so on. On the basis of product durability, consumer goods are divided into two categories; durable consumer goods and non-durable consumer goods. Durable consumer goods consist of long lasting products whereas non-durable consumer goods mainly include single usable products. Non-durable consumer goods are referred as fast moving consumer goods (FMCG) or consumer packaged goods (CPG). Demand for non-durable consumer goods is more than durable consumer goods due to their less shelf life. Durable consumer goods have high life span of one to three years which leads to comparatively lesser investment by end users. Durable consumer goods are further sub divided into white consumer goods (air conditioners, refrigerators, and washing machines), brown consumer goods (mixers, grinders, iron, and fans) and electronics consumer goods (TVs, PCs, cameras, and mobile phones).

Opportunities to be a part of global consumer goods industry

Over the last 25 years, the consumer goods industry has demonstrated high growth in comparison with other goods industries. Continuously increasing demand of consumer goods across the world is drawing attention of manufacturers, retailers, management authorities to invest in this industry. Rapid urbanization, coupled with changing lifestyle is driving demand for consumer goods from end user industries. These industries hold a high share in social as well as economic growth of the country as they create bulk employment opportunities. The consumer goods industry depends on technology by other industries to sustain its products in the market. Latest technology such as Internet of Things (IOT) is helping the consumer goods industry towards better use of data to benefit retailers and customers. Increasing health awareness is driving demand for personal healthcare products. Demand for private labeled consumer goods is attracting global manufacturers and retailers to invest more. Proliferation of social networking services is allowing manufacturers of consumer goods to advertise their products and expand their consumer base. Changing government regulations such as the government of India's relaxation of license rules and approval of 51% foreign direct investment (FDI) in multi-brand and 100% in single-brand retail are driving the growth of the consumer goods industry. Significant trade of consumer goods across the globe is also favoring the growth of this industry.

Changing lifestyle of consumers is also contributing to the growth of the consumer goods market. In 2016, North America dominated the global consumer goods market and the trend is expected to continue due to increasing health awareness in the region. The FMCG industry contributes 6% of the U.S GDP. The increasing population along with specific brand demand has made Asia Pacific the second largest market in the global consumer goods market. According to India Brand Equity Foundation, the revenue share of the FMCG industry in India has increased by 11% over the last decade. Urban markets account for the major share (65%) of the total revenue generated by the consumer durables industry in India. In 2015, revenue generated by the consumer durables industry in India was US$ 9.7 billion, which further increased to US$ 12.5 billion in 2016. There is a lot of scope for growth from rural markets with consumption expected to grow over the forecast period. Latin America is expected to exhibit significant growth in the next 10 years due to influence of the western culture and rising demands for consumer goods in the region.

Key challenges in front ofglobal consumer goods Industry

To compete in global market, consumer goods industries should be aware of all operational, marketing challenges such as,

  • Product differentiation refers to the ability of a seller to show how their product or service id different from other competitors. This is one of the major challenges faced by players operating in the consumer goods industry.
  • Adherence to various government regulations across different regions.
  • Changing consumer habits
  • Falling prices due to rise in competition is a major worrying factor for manufacturers. Companies are struggling to maintain product quality in accordance with the rising manufacturing cost.
  • Relaxation of import regulations is creating tough competition between local industries and leading brand industries.

Key global summits for consumer goods industry 

Global summits are helpful for new industries to gain knowledge because issues such as product analysis techniques, opportunities for profitable growth in the global market, retail regulations, recent trend and challenges in industries and many more are discussed by CG industry experts. For instance,

  • Retail and Consumer Goods Analytics summit 2017, Chicago.
  • 14th Annual Consumer Goods sales and marketing summit 2017, New York.
  • 61st Global summit for CGF 2017, Berlin, Germany.
  • The CGF sustainable Retail summit 2017, Montreal.
  • The Future Leader Congress – 2017, Stockholm.

Key players in global consumer goods industry

Some of the leading players operating in the global consumer goods market are Nestle SA, The Procter & Gamble Company, Unilever PLC, PepsiCo Inc., The Coca Cola Company, Imperial Tobacco Group, Anheuser Bush InBev SA, JBS SA, Mondelez International Inc., Tyson Food Inc., LL’Oréal SA, Phillip Morris International, 3M Company, Danone, Heineken N.V., Nike Inc., British American Tobacco PLC, SABMiller PLC, Henkel AG & Co. Kirin Holding Company ltd, Kimberley-Clark Corporation, Adidas AG, Whirlpool Corporation, Archer Daniels Midland Company.

The two mega mergers in the global consumer goods industry:

  • ABInbev-SABMiller and Kraft Heinz - accounted for US$ 175 billion
  • Brazil’s JBS expanded its operations to Europe with the acquisition of Moypark and Heineken, and purchasing four mid-sized businesses in emerging markets.

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Consumer Goods Published Insights

Coherent Market Insights

ASEAN Organic Cosmetics Market, by Product Type (Skin Care, Hair Care, Make up, Fragrances, Toiletries, others), by Distribution Channel (Department Stores, Franchise Outlet, Beauty Specialist Salon, Direct Sales, Chemist/Pharmacies, Internet, Others), and by Countries (Thailand, Singapore, Malaysia, Indonesia, Philippines, Vietnam)- Size, Share, Outlook, and Opportunity Analysis, 2022 - 2030

Published Date : Aug 2022

Organic cosmetic is a preparation of cosmetic products by using naturally farmed ingredients. These ingredients have higher levels of antioxidants and are produced without the use of genetically modified organisms (GM) and synthetic fertilizers. Moreover, organic cosm... View more

Coherent Market Insights

Trash Bags Market, by Material Type (Non-biodegradable and Bio-degradable), by Application (Residential, Commercial, and Industrial), and by Region (North America, South America, Europe, Asia Pacific, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Dec 2022

Trash bags are one of the most efficient products for handling garbage generated from various sources. Trash bags are used to handle food waste from households and restaurants, toilet waste, medical waste, industrial waste, and commercial waste. Trash bags are manufac... View more

Coherent Market Insights

Luxury Sunglasses Market, by Product Type (Polarized & Non-polarized), by Material (Glass & Polymer), by End User (Men, Women, & Kids) by Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Online Channels, and Others), and by Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Dec 2022

Sunglasses are the form of protective eyewear which are specially designed to protect eyes from high energy visible light. It consists of a pair of lenses and a frame. Lenses are made from high quality glasses or polymers which offer better functionality to the sungla... View more

Coherent Market Insights

Bath Bombs Market, by Fragrance Type (Fruity, Floral, Wood-Based, Seeds & Nuts, and Others), by Distribution Channel (Hypermarkets & Supermarkets, Department Stores, Online Channel, and Others), and by Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Dec 2022

Bath bombs are hard-packed mixtures of dry ingredients, which create bubbles when it becomes wet. Bath bombs are usually considered as luxury products, owing to presence of organic & vegan ingredients, essential oils, bath salts, etc. in these products. Bath bombs... View more

Coherent Market Insights

Facial Essence Market, by Product Type (Liquid, Paste, and Gel), by End User (Men and Women), by Distribution Channels (Hypermarket, Supermarket, Departmental Store, Specialty Store, and Online Channel) and Region (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Dec 2022

Facial essence are lightweight, hydrating liquid which offers moisture content to skin to keep it healthy and fresh. Growing personal care industry across the globe is expected to drive growth of the facial essence market over the forecast period. For instance, accord... View more

Coherent Market Insights

Luxury Hotels Market, by Hotel Type (Business Hotels, Airport Hotels, Suite Hotels, Resorts & Spa, and Others), by Operating Channel (Online, Offline, and Both), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Dec 2022

Luxury hotels are the hotels that offers luxurious accommodations to their guests. The luxury hotels offers room with high quality furnishing, exclusive design interiors, and are equipped with flat-screen TV, coffee maker, and effective AC system. These luxury hotels ... View more

Coherent Market Insights

Fragrance Product Market, By Product Type (Colognes, Perfumes, Deodorants, and Others), by Pricing (Premium, Mid-priced, and Mass) by Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Convenience Stores, Online Channel, and Others), and by Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Dec 2022

Fragrance products are used to increase fragrance of the body and create a natural aroma in a desired manner. Fragrance products are made by mixing fragrance ingredients, fixatives, and solvents. Fragrance ingredients include natural resources such as flowers, fruits,... View more

Coherent Market Insights

Bicycle Helmet Market – By Product Type (Road Cycling Helmet, Mountain Cycling Helmet, and Others (Fitness Cycling, etc.)), by Distribution Channel (Hypermarket and Supermarket, Sports Store, Online Channel, and Others (Departmental Store, Convenience Store, etc.)), and by Region (North America, South America, Europe, Asia Pacific, and Middle East & Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Dec 2022

Bicycling is a type of sport, which is carried out for fitness purpose or as a fun activity. Wearing helmet while riding a bicycle is advised to prevent head injuries caused due to accidents. Bicycle helmets are classified based on its use such as helmet for road cycl... View more

Coherent Market Insights

Period Panties Market, by Product Type (Reusable, and Disposable), by Size (Small, Medium, and Large), by Style (Briefs, Bikini, Boy Shorts, Hipsters, and Others), by Distribution Channel (Online Channels, Hypermarket, Supermarket, Convenience Stores, and Medical Stores/Pharmacies), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Dec 2022

Period panties are menstrual underwear integrated with technology that has the ability to absorb ten times more than tampons, pads, and other regular products. These also offer better leak-proofing in case of heavy flow, and can also prevent odor. Moreover, companies ... View more

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