Consumer Goods

Consumer goods (CG) industry provides a wide range of daily usable products that are manufactured according to individual usage and as per end user requirements. Consumer goods industry is a flourishing and intensifying industry due to its fast processing and quick customer services. Consumer goods mainly consist of food products and beverages, healthcare products, cosmetics products, household cleaning products, variety of home appliances, electrical & electronic goods and so on. On the basis of product durability, consumer goods are divided into two categories; durable consumer goods and non-durable consumer goods. Durable consumer goods consist of long lasting products whereas non-durable consumer goods mainly include single usable products. Non-durable consumer goods are referred as fast moving consumer goods (FMCG) or consumer packaged goods (CPG). Demand for non-durable consumer goods is more than durable consumer goods due to their less shelf life. Durable consumer goods have high life span of one to three years which leads to comparatively lesser investment by end users. Durable consumer goods are further sub divided into white consumer goods (air conditioners, refrigerators, and washing machines), brown consumer goods (mixers, grinders, iron, and fans) and electronics consumer goods (TVs, PCs, cameras, and mobile phones).

Opportunities to be a part of global consumer goods industry

Over the last 25 years, the consumer goods industry has demonstrated high growth in comparison with other goods industries. Continuously increasing demand of consumer goods across the world is drawing attention of manufacturers, retailers, management authorities to invest in this industry. Rapid urbanization, coupled with changing lifestyle is driving demand for consumer goods from end user industries. These industries hold a high share in social as well as economic growth of the country as they create bulk employment opportunities. The consumer goods industry depends on technology by other industries to sustain its products in the market. Latest technology such as Internet of Things (IOT) is helping the consumer goods industry towards better use of data to benefit retailers and customers. Increasing health awareness is driving demand for personal healthcare products. Demand for private labeled consumer goods is attracting global manufacturers and retailers to invest more. Proliferation of social networking services is allowing manufacturers of consumer goods to advertise their products and expand their consumer base. Changing government regulations such as the government of India's relaxation of license rules and approval of 51% foreign direct investment (FDI) in multi-brand and 100% in single-brand retail are driving the growth of the consumer goods industry. Significant trade of consumer goods across the globe is also favoring the growth of this industry.

Changing lifestyle of consumers is also contributing to the growth of the consumer goods market. In 2016, North America dominated the global consumer goods market and the trend is expected to continue due to increasing health awareness in the region. The FMCG industry contributes 6% of the U.S GDP. The increasing population along with specific brand demand has made Asia Pacific the second largest market in the global consumer goods market. According to India Brand Equity Foundation, the revenue share of the FMCG industry in India has increased by 11% over the last decade. Urban markets account for the major share (65%) of the total revenue generated by the consumer durables industry in India. In 2015, revenue generated by the consumer durables industry in India was US$ 9.7 billion, which further increased to US$ 12.5 billion in 2016. There is a lot of scope for growth from rural markets with consumption expected to grow over the forecast period. Latin America is expected to exhibit significant growth in the next 10 years due to influence of the western culture and rising demands for consumer goods in the region.

Key challenges in front ofglobal consumer goods Industry

To compete in global market, consumer goods industries should be aware of all operational, marketing challenges such as,

  • Product differentiation refers to the ability of a seller to show how their product or service id different from other competitors. This is one of the major challenges faced by players operating in the consumer goods industry.
  • Adherence to various government regulations across different regions.
  • Changing consumer habits
  • Falling prices due to rise in competition is a major worrying factor for manufacturers. Companies are struggling to maintain product quality in accordance with the rising manufacturing cost.
  • Relaxation of import regulations is creating tough competition between local industries and leading brand industries.

Key global summits for consumer goods industry 

Global summits are helpful for new industries to gain knowledge because issues such as product analysis techniques, opportunities for profitable growth in the global market, retail regulations, recent trend and challenges in industries and many more are discussed by CG industry experts. For instance,

  • Retail and Consumer Goods Analytics summit 2017, Chicago.
  • 14th Annual Consumer Goods sales and marketing summit 2017, New York.
  • 61st Global summit for CGF 2017, Berlin, Germany.
  • The CGF sustainable Retail summit 2017, Montreal.
  • The Future Leader Congress – 2017, Stockholm.

Key players in global consumer goods industry

Some of the leading players operating in the global consumer goods market are Nestle SA, The Procter & Gamble Company, Unilever PLC, PepsiCo Inc., The Coca Cola Company, Imperial Tobacco Group, Anheuser Bush InBev SA, JBS SA, Mondelez International Inc., Tyson Food Inc., LL’Oréal SA, Phillip Morris International, 3M Company, Danone, Heineken N.V., Nike Inc., British American Tobacco PLC, SABMiller PLC, Henkel AG & Co. Kirin Holding Company ltd, Kimberley-Clark Corporation, Adidas AG, Whirlpool Corporation, Archer Daniels Midland Company.

The two mega mergers in the global consumer goods industry:

  • ABInbev-SABMiller and Kraft Heinz - accounted for US$ 175 billion
  • Brazil’s JBS expanded its operations to Europe with the acquisition of Moypark and Heineken, and purchasing four mid-sized businesses in emerging markets.

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Consumer Goods Published Insights

Coherent Market Insights Hard Seltzer Market

Published Date : Jun 2023

A hard seltzer is a carbonated drink with a small amount of alcohol (usually 5%). It's typically made by directly fermenting a sugar base to create the alcoholic solution, which is then mixed with other ingredients such as natural flavors and citric acid. The result i... View more

Coherent Market Insights Europe Sporting Goods Market

Published Date : Jun 2023

Sports have always been popular among people in Europe, owing to which the sport and fitness equipment industry has witnessed steady growth for many years. Sporting goods include different types of products such as apparel, equipment, and shoes. They are used for vari... View more

Coherent Market Insights Asia Pacific Halal Cosmetic Market

Published Date : May 2023

Halal cosmetics are cosmetics that are free from products that are forbidden by the Islamic religion. Halal cosmetics are considered one of the most important innovations for the Muslim population. These products are gaining huge demand, especially across Muslim regio... View more

Coherent Market Insights Us Costume Jewelry Market

Published Date : May 2023

Costume jewelry is produced from inexpensive materials and is also known as fashion jewelry, trinkets, imitation jewelry, fake jewelry, and junk jewelry. It is primarily produced from inexpensive materials such as metals, beads, synthetic stones, glass, ivory,&nb... View more

Coherent Market Insights Protein Supplements Market

Published Date : May 2023

Protein supplements are essentially processed, refined protein products available in various forms, such as powders, bars, ready to drink, and other forms. These supplements are used often as dietary supplements by athletes and recreationally active persons because pr... View more

Coherent Market Insights Online Clothing Rental Market

Published Date : Apr 2023

Consumers are spending more on clothing activities as their disposable incomes increase, which is a significant factor driving the growth of the online clothing rental market. The growing demand for expensive designer dresses, combined with consumers' changing fashion... View more

Coherent Market Insights Flavored And Functional Water Market

Published Date : Apr 2023

Flavored and functional water are beverages that contain additional substances such as artificial/natural flavors, minerals, vitamins, and sweeteners. Flavored water is a type of purified water with added flavors. It is a combination of mineral water with various frui... View more

Coherent Market Insights Kitchen Storage Organization Market

Published Date : Apr 2023

Kitchen storage organization products are widely used in residential and commercial sectors. A commercial kitchen requires optimum storage and shelving systems that can withstand extreme temperatures. The commercial kitchen requires wall cupboards & shelves, stora... View more

Coherent Market Insights Australia And New Zealand Herbal Supplements Market

Published Date : Apr 2023

Herbal supplements are botanical based nutritional supplements that are consumed to avoid the nutritional deficiency in diet. Rising number of cardiovascular and blood pressure related chronic diseases among adult’s leads to increasing production of these herbal... View more

Coherent Market Insights Personal Protective Equipment Market

Published Date : Apr 2023

Global personal protective equipment market has witnessed significant growth in recent past years, owing to the outbreak of COVID-19 pandemic that has increased demand for PPE products including masks, respirators, protective clothing, and gloves. Companies involved i... View more

Coherent Market Insights Green Refrigerants Market

Published Date : Apr 2023

Montreal protocol that  was implemented by United Nations in 1987 with the aim to cut the consumption and production of synthetic refrigerants like Chlorofluorocarbons (CFCs) and Hydrochlorofluorocarbons (HCFCs) that caused depletion of the ozone layer, this lead... View more

Coherent Market Insights Nutritional Supplements Market

Published Date : Apr 2023

Rising demand for organic and natural products expected to drive the global nutritional supplements market growth. According to the Organic Trade Association, the sales of organic products in the U.S. were US$ 52.5 Million in 2018, indicating an increase of 6.3% from ... View more

Coherent Market Insights India Ceramic Sanitaryware Market

Published Date : Apr 2023

Ceramic sanitaryware includes wash basins, water closets, cisterns, vanity basins and accessories such as soap holder, towel rod and toilet paper holder among others. Ceramic sanitarywares are widely used in residential and commercial sector in bathrooms and toilets. ... View more

Coherent Market Insights Aloe Vera Extracts Market

Published Date : Apr 2023

Global Aloe Vera extracts are widely used for treating various diseases such as teeth and gum-related diseases, protection against skin damage, diabetes, among others. Moreover, factors such as relief from burns due to chemical injuries, sunburns, among others are exp... View more

Coherent Market Insights Cosmetic Oem Odm Market

Published Date : Apr 2023

Cosmetic OEM and ODM offers cosmetic manufacturing services to different cosmetic brands such as independent, legacy, and private label. It offers advantages such as reduced product launch times and inventory management. Smaller cosmetic brands prefer cosmetic OEM/ODM... View more

Coherent Market Insights Diaper Market

Published Date : Apr 2023

A diaper or a nappy is a type of underwear that allows the wearer to urinate or defecate without using a toilet, by absorbing or containing waste products to prevent soiling of outer clothing or the external environment. When di... View more

Coherent Market Insights Tissue Paper Market

Published Date : Apr 2023

Tissues are a class of paper that can be unglazed, glazed, or creped. Tissue paper contains properties such as lightweight, softness, and absorbency. Raw material for all kinds of tissue paper is pulp derived from tree wood. In order to meet the increasing demand for ... View more

Coherent Market Insights Plastic Pallet Market

Published Date : Apr 2023

Rapid industrialization, and awareness about the benefits of plastic such as durability, strength, lightweight, and weather resistance are expected to expand consumer demand for plastic pallets. As a result, the plastic pallets market is expected to witness significan... View more

Coherent Market Insights Beauty Supplements Market

Published Date : Mar 2023

Beauty supplements provide all the minerals and vitamins needed for skin, hair, and nails. It provides specific health and wellness benefits. Health benefits associated with consumption of beauty supplements are reduction in signs of aging and improving cardio & h... View more

Coherent Market Insights Mold Remediation Service Market

Published Date : Mar 2023

Mold remediation service is referred as professional service, which includes prevention and removal of mold growth in buildings, homes, and other contaminated areas. This process involves several stapes including inspection, containment, removal, cleaning, and prevent... View more

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