Consumer Goods

Consumer goods (CG) industry provides a wide range of daily usable products that are manufactured according to individual usage and as per end user requirements. Consumer goods industry is a flourishing and intensifying industry due to its fast processing and quick customer services. Consumer goods mainly consist of food products and beverages, healthcare products, cosmetics products, household cleaning products, variety of home appliances, electrical & electronic goods and so on. On the basis of product durability, consumer goods are divided into two categories; durable consumer goods and non-durable consumer goods. Durable consumer goods consist of long lasting products whereas non-durable consumer goods mainly include single usable products. Non-durable consumer goods are referred as fast moving consumer goods (FMCG) or consumer packaged goods (CPG). Demand for non-durable consumer goods is more than durable consumer goods due to their less shelf life. Durable consumer goods have high life span of one to three years which leads to comparatively lesser investment by end users. Durable consumer goods are further sub divided into white consumer goods (air conditioners, refrigerators, and washing machines), brown consumer goods (mixers, grinders, iron, and fans) and electronics consumer goods (TVs, PCs, cameras, and mobile phones).

Opportunities to be a part of global consumer goods industry

Over the last 25 years, the consumer goods industry has demonstrated high growth in comparison with other goods industries. Continuously increasing demand of consumer goods across the world is drawing attention of manufacturers, retailers, management authorities to invest in this industry. Rapid urbanization, coupled with changing lifestyle is driving demand for consumer goods from end user industries. These industries hold a high share in social as well as economic growth of the country as they create bulk employment opportunities. The consumer goods industry depends on technology by other industries to sustain its products in the market. Latest technology such as Internet of Things (IOT) is helping the consumer goods industry towards better use of data to benefit retailers and customers. Increasing health awareness is driving demand for personal healthcare products. Demand for private labeled consumer goods is attracting global manufacturers and retailers to invest more. Proliferation of social networking services is allowing manufacturers of consumer goods to advertise their products and expand their consumer base. Changing government regulations such as the government of India's relaxation of license rules and approval of 51% foreign direct investment (FDI) in multi-brand and 100% in single-brand retail are driving the growth of the consumer goods industry. Significant trade of consumer goods across the globe is also favoring the growth of this industry.

Changing lifestyle of consumers is also contributing to the growth of the consumer goods market. In 2016, North America dominated the global consumer goods market and the trend is expected to continue due to increasing health awareness in the region. The FMCG industry contributes 6% of the U.S GDP. The increasing population along with specific brand demand has made Asia Pacific the second largest market in the global consumer goods market. According to India Brand Equity Foundation, the revenue share of the FMCG industry in India has increased by 11% over the last decade. Urban markets account for the major share (65%) of the total revenue generated by the consumer durables industry in India. In 2015, revenue generated by the consumer durables industry in India was US$ 9.7 billion, which further increased to US$ 12.5 billion in 2016. There is a lot of scope for growth from rural markets with consumption expected to grow over the forecast period. Latin America is expected to exhibit significant growth in the next 10 years due to influence of the western culture and rising demands for consumer goods in the region.

Key challenges in front ofglobal consumer goods Industry

To compete in global market, consumer goods industries should be aware of all operational, marketing challenges such as,

  • Product differentiation refers to the ability of a seller to show how their product or service id different from other competitors. This is one of the major challenges faced by players operating in the consumer goods industry.
  • Adherence to various government regulations across different regions.
  • Changing consumer habits
  • Falling prices due to rise in competition is a major worrying factor for manufacturers. Companies are struggling to maintain product quality in accordance with the rising manufacturing cost.
  • Relaxation of import regulations is creating tough competition between local industries and leading brand industries.

Key global summits for consumer goods industry 

Global summits are helpful for new industries to gain knowledge because issues such as product analysis techniques, opportunities for profitable growth in the global market, retail regulations, recent trend and challenges in industries and many more are discussed by CG industry experts. For instance,

  • Retail and Consumer Goods Analytics summit 2017, Chicago.
  • 14th Annual Consumer Goods sales and marketing summit 2017, New York.
  • 61st Global summit for CGF 2017, Berlin, Germany.
  • The CGF sustainable Retail summit 2017, Montreal.
  • The Future Leader Congress – 2017, Stockholm.

Key players in global consumer goods industry

Some of the leading players operating in the global consumer goods market are Nestle SA, The Procter & Gamble Company, Unilever PLC, PepsiCo Inc., The Coca Cola Company, Imperial Tobacco Group, Anheuser Bush InBev SA, JBS SA, Mondelez International Inc., Tyson Food Inc., LL’Oréal SA, Phillip Morris International, 3M Company, Danone, Heineken N.V., Nike Inc., British American Tobacco PLC, SABMiller PLC, Henkel AG & Co. Kirin Holding Company ltd, Kimberley-Clark Corporation, Adidas AG, Whirlpool Corporation, Archer Daniels Midland Company.

The two mega mergers in the global consumer goods industry:

  • ABInbev-SABMiller and Kraft Heinz - accounted for US$ 175 billion
  • Brazil’s JBS expanded its operations to Europe with the acquisition of Moypark and Heineken, and purchasing four mid-sized businesses in emerging markets.

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Consumer Goods Published Insights

Coherent Market Insights Knife Market

Published Date : Oct 2023

A knife is a tool with a cutting edge attached to a handle. Various types of knives are available in the market such as kukri, bushcraft, balisongs, hunting knives, retractable knives, snap-off knives, specialty knives, carpet knives, machete, pocket knives, whittling... View more

Coherent Market Insights Consumer Product And Retail Market

Published Date : Oct 2023

Consumer products, sometimes also known as finished products, are products bought by consumers for personal consumption. For instance, toothpaste is considered a consumer good because it is purchased and used directly by the consumer daily. Products that fall under th... View more

Coherent Market Insights Mea And India Baby Diapers Market

Published Date : Oct 2023

The baby diapers or nappies are used by the babies in order to avoid soiling of the clothes and the surrounding environment. The nappies are made up of a blend of synthetic and cotton fabrics which are designed in such a way that they capture the urine and fecal matte... View more

Coherent Market Insights Australia Skincare Products Market

Published Date : Oct 2023

There are a variety of skincare products available in the market today. For a healthy and beautiful complexion, dermatologists recommend using four main skincare products: face wash, moisturizer, sunscreen, and leave-on treatments. Toners are liquid products used to f... View more

Coherent Market Insights Golf Equipment Market

Published Date : Oct 2023

Golf equipment is an essential part of the game, and the first thing that any golfer will need is a golf club. In addition to a golf club, a golfer will need other equipment to improve their game. There are several types of golf clubs, and each one has a different pur... View more

Coherent Market Insights Safety Knives Market

Published Date : Sep 2023

Safety knives are knives that are used for opening packaging, cartons, and boxes. Safety Knives are of different types namely fully automatic retractable safety knives, semi-automatic retractable safety knives, concealed blade safety knives, and many more. Moreover, i... View more

Coherent Market Insights Cat Litter Market

Published Date : Sep 2023

Cat litter is available in a variety of different types. Some types are clumping, while others are non-clumping. Cat litter has traditionally been made of clay, a natural mineral that absorbs moisture. This clay is not flushable, so some brands have turned to alternat... View more

Coherent Market Insights Europe Maternity Wear Market

Published Date : Sep 2023

Maternity wear is clothing worn by expecting women. Its purpose is to accommodate the changes in a woman's body during pregnancy. Market Dynamics: Growing number of pregnant wor... View more

Coherent Market Insights Wildlife Hunting Tourism Market

Published Date : Sep 2023

Wildlife tourism is a branch of the tourism industry in many countries that focuses on observing and interacting with local animals and plants in their natural environments. Because wildlife is a renewable resource with a surplus, hunters aid in maintaining a healthy ... View more

Coherent Market Insights Scalp Care Market

Published Date : Aug 2023

A scalp care routine involves regular cleansing to remove bacteria, sweat, and excess oil from the skin. 'Scalp health' is the beauty buzzword du jour for good reason; the length, lustre, and health of the hair depends on the scalp health. Scalp care includes good cle... View more

Coherent Market Insights Uk Bath Bomb And Cold Pressed Soaps Market

Published Date : Aug 2023

Rising preference of customers to apply essential oils as part of their routine, and benefits associated with essential oils is expected to drastically influence the market growth of bath bomb and cold pressed soaps over the forecast years. Bath bomb and cold pressed ... View more

Coherent Market Insights Snow Boots Market

Published Date : Aug 2023

North America and Europe are leading regions in the snow boots market. The growing civil engineering industry makes settlement and tourism easier in snow covered regions in these regions. According to a report by international Report on Snow and Mountain Tourism, 2020... View more

Coherent Market Insights Mexico Industrial Bulk Packaging Market

Published Date : Aug 2023

The Mexican economy has grown rapidly for the past couple of years, making Mexico a great place to do business. An increase in the international shipment of products into the country and rapid industrial development has caused a significant need for industrial bulk packaging. This market is very ... View more

Coherent Market Insights Electric And Acoustic Guitar Strings Market

Published Date : Aug 2023

Guitar strings can vibrate freely. Guitar strings are lengths of a flexible material that a musical instrument holds under tension controllably. Guitars typically have six strings with different thickness. Guitar string is the vibrating element. ... View more

Coherent Market Insights Beauty Devices Market

Published Date : Aug 2023

The global beauty device market accounted for US$ 125.7 Billion in terms of value by the end of 2022. Beauty devices are instruments that are used to treat skin condition such as acne, pigmentation, hair removal, among others. ... View more

Coherent Market Insights Gcc Air Purifier Market

Published Date : Aug 2023

Air purifiers or air cleaners are the devices that are used to remove contaminants from the indoor air for improving the air quality. Air purifiers are beneficial products for patients who suffer from allergies and asthmatics. They are currently positioned in the mark... View more

Coherent Market Insights Adhesive Films Market

Published Date : Aug 2023

An adhesive film is a thin sheet of industrial adhesive with a rigid backing that provides superior performance. Adhesives are used for a broad range of applications including fastening, assembling, sealing, and fastening together a variety of materials, the most comm... View more

Coherent Market Insights Adaptive Clothing Market

Published Date : Aug 2023

Clothes designed for people with physical disabilities and the elderly, infirm, and post-surgery patients are known as adaptive clothing. Adaptive clothes are generally made with magnetic closures, velcro and other such features to make it easier and comfortable for p... View more

Coherent Market Insights Pepper Sprays Market

Published Date : Jul 2023

Pepper sprays are effective self-defense weapons that contain a substance to temporarily blind and inflict pain on the attacker. These are primarily used by law enforcement agencies, military personnel and civilians for protecting themselves from dangerous situations.... View more

Coherent Market Insights Anti Ageing Products Services And Devices Market

Published Date : Jul 2023

Anti-aging products and devices are products and/or services that are used to slow or reverse the normal aging process, for one reason or another. Anti-aging products and devices are very popular with both men (who want to look younger) and women (who want to feel you... View more

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