Consumer Goods

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Consumer goods (CG) industry provides a wide range of daily usable products that are manufactured according to individual usage and as per end user requirements. Consumer goods industry is a flourishing and intensifying industry due to its fast processing and quick customer services. Consumer goods mainly consist of food products and beverages, healthcare products, cosmetics products, household cleaning products, variety of home appliances, electrical & electronic goods and so on. On the basis of product durability, consumer goods are divided into two categories; durable consumer goods and non-durable consumer goods. Durable consumer goods consist of long lasting products whereas non-durable consumer goods mainly include single usable products. Non-durable consumer goods are referred as fast moving consumer goods (FMCG) or consumer packaged goods (CPG). Demand for non-durable consumer goods is more than durable consumer goods due to their less shelf life. Durable consumer goods have high life span of one to three years which leads to comparatively lesser investment by end users. Durable consumer goods are further sub divided into white consumer goods (air conditioners, refrigerators, and washing machines), brown consumer goods (mixers, grinders, iron, and fans) and electronics consumer goods (TVs, PCs, cameras, and mobile phones).

Opportunities to be a part of global consumer goods industry

Over the last 25 years, the consumer goods industry has demonstrated high growth in comparison with other goods industries. Continuously increasing demand of consumer goods across the world is drawing attention of manufacturers, retailers, management authorities to invest in this industry. Rapid urbanization, coupled with changing lifestyle is driving demand for consumer goods from end user industries. These industries hold a high share in social as well as economic growth of the country as they create bulk employment opportunities. The consumer goods industry depends on technology by other industries to sustain its products in the market. Latest technology such as Internet of Things (IOT) is helping the consumer goods industry towards better use of data to benefit retailers and customers. Increasing health awareness is driving demand for personal healthcare products. Demand for private labeled consumer goods is attracting global manufacturers and retailers to invest more. Proliferation of social networking services is allowing manufacturers of consumer goods to advertise their products and expand their consumer base. Changing government regulations such as the government of India's relaxation of license rules and approval of 51% foreign direct investment (FDI) in multi-brand and 100% in single-brand retail are driving the growth of the consumer goods industry. Significant trade of consumer goods across the globe is also favoring the growth of this industry.

Changing lifestyle of consumers is also contributing to the growth of the consumer goods market. In 2016, North America dominated the global consumer goods market and the trend is expected to continue due to increasing health awareness in the region. The FMCG industry contributes 6% of the U.S GDP. The increasing population along with specific brand demand has made Asia Pacific the second largest market in the global consumer goods market. According to India Brand Equity Foundation, the revenue share of the FMCG industry in India has increased by 11% over the last decade. Urban markets account for the major share (65%) of the total revenue generated by the consumer durables industry in India. In 2015, revenue generated by the consumer durables industry in India was US$ 9.7 billion, which further increased to US$ 12.5 billion in 2016. There is a lot of scope for growth from rural markets with consumption expected to grow over the forecast period. Latin America is expected to exhibit significant growth in the next 10 years due to influence of the western culture and rising demands for consumer goods in the region.

Key challenges in front ofglobal consumer goods Industry

To compete in global market, consumer goods industries should be aware of all operational, marketing challenges such as,

  • Product differentiation refers to the ability of a seller to show how their product or service id different from other competitors. This is one of the major challenges faced by players operating in the consumer goods industry.
  • Adherence to various government regulations across different regions.
  • Changing consumer habits
  • Falling prices due to rise in competition is a major worrying factor for manufacturers. Companies are struggling to maintain product quality in accordance with the rising manufacturing cost.
  • Relaxation of import regulations is creating tough competition between local industries and leading brand industries.

Key global summits for consumer goods industry 

Global summits are helpful for new industries to gain knowledge because issues such as product analysis techniques, opportunities for profitable growth in the global market, retail regulations, recent trend and challenges in industries and many more are discussed by CG industry experts. For instance,

  • Retail and Consumer Goods Analytics summit 2017, Chicago.
  • 14th Annual Consumer Goods sales and marketing summit 2017, New York.
  • 61st Global summit for CGF 2017, Berlin, Germany.
  • The CGF sustainable Retail summit 2017, Montreal.
  • The Future Leader Congress – 2017, Stockholm.

Key players in global consumer goods industry

Some of the leading players operating in the global consumer goods market are Nestle SA, The Procter & Gamble Company, Unilever PLC, PepsiCo Inc., The Coca Cola Company, Imperial Tobacco Group, Anheuser Bush InBev SA, JBS SA, Mondelez International Inc., Tyson Food Inc., LL’Oréal SA, Phillip Morris International, 3M Company, Danone, Heineken N.V., Nike Inc., British American Tobacco PLC, SABMiller PLC, Henkel AG & Co. Kirin Holding Company ltd, Kimberley-Clark Corporation, Adidas AG, Whirlpool Corporation, Archer Daniels Midland Company.

The two mega mergers in the global consumer goods industry:

  • ABInbev-SABMiller and Kraft Heinz - accounted for US$ 175 billion
  • Brazil’s JBS expanded its operations to Europe with the acquisition of Moypark and Heineken, and purchasing four mid-sized businesses in emerging markets.

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Consumer Goods Published Insights

Coherent Market Insights

Men’s Underwear Market, By Age Group (Age Group 15-25, Age Group 26-35, Age Group 36-45, Age Group 46-55, Age Group 56-65, Age Group 65+), By Distribution Channel (Online Store, Offline Store(Mass Merchant, Mono-brand Outlet, Specialty stores, Others)), and By Region (North America, Europe, Asia-pacific, Latin America, Middle East) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Published Date : May 2020

Men’s underwear is intimate clothes that are worn to protect the genital parts of men and also helps in maintaining hygiene.  Underwear protect the privates of men by giving them the appropriate shapes and also keep them dry since they easily get moist... View more

Coherent Market Insights

Leather Goods Market by Product Type (Footwear, Luggage, Wallets & Purses, Apparel and Others), by Distribution Channel (Hypermarkets, Supermarkets, Convenience Stores, Online Stores, and Others) and by Geography - Global Trends and Forecast to 2025

Published Date : Mar 2018

Leather Goods – Insights The products made from animal hide by means of tanning, a process that stabilizes proteins, are referred as leather goods. The process of tanning animal hide makes it suitable f... View more

Coherent Market Insights

Organic Tobacco Market, by Product Type (Flue Cured, Air Cured, Sun Cured, Fire Cured), by Form (Semi Processed, Chewing, Snuff, Homogenized, Tobacco Extracts), by Application (Smoking (Cigarettes, Cigars and Cigarillos, RYO, Others), Smokeless (Chewing, Snuff, Vapor and e-cigarettes)) - Size, Share, Outlook, and Opportunity Analysis, 2020 - 2027

Published Date : Jul 2020

Organic tobacco does not contain any harmful chemicals and pesticides and has fewer side-effects as compared to the conventional one. They are available in different forms such as semi processed, chewing, snuff, homogenized, and tobacco extracts. ... View more

Coherent Market Insights

Global Online Retail Market, by Product Type (Fashion, Media & Entertainment, Beauty & Personal Care, Furniture, Food & Beverages, Sports & Recreation, Electronics, Toys, and Others), and Geography - Industry Insights till 2025

Published Date : Mar 2018

Global Online Retail Market - Insights Online retail is increasingly gaining favor in both developed and developing countries, as it offers wide range of branded products under a single website, has attractiv... View more

Coherent Market Insights

Herbal Beauty Products Market, by Product Type (Skin Care, Hair Care, Fragrance, and Others), by End User (Women and Men), by Distribution Channel (Supermarkets, Hypermarkets, Online Stores, Specialty Stores, and Others), and by Geography - Global Industry Insights till 2025

Published Date : Mar 2018

Herbal Beauty Products Market – Insights The products, which possess the desirable physiological properties such as smoothing appearance, healing and conditioning properties are referred as herbal beaut... View more

Coherent Market Insights

Global Snail Beauty Products Market, by Product Type (Cell Renewal Cream, Multi-Function Cream, Anti-Acne Cream, Sheet Masks, Anti-Ageing Cream, Anti-Wrinkle Cream, and Others), by Distribution Channel (Supermarkets, Hypermarkets, Specialty Stores, Online, and Others), and by Geography - Industry Insights till 2025

Published Date : Mar 2018

Snail Beauty Products Market – Insights Snails naturally secretes slimy mucus/snail extract (Helix aspersa muller glycoconjugates) to protect themselves from cuts, bacteria, and UV ray. This protective ... View more

Coherent Market Insights

Color Cosmetics Market, by Product Type (Nail care, Lip Care, Eye Make-up, and Face Make-up) by Distribution Channel (Hypermarkets, Supermarkets, Specialty stores, and Online Stores) and by Geography - Global Trends and Forecast to 2025

Published Date : Feb 2018

Global Color Cosmetics Market – Insights Color cosmetics are a mixture of chemicals that are used to enhance the appearance or divulging an aroma to the human body. The color cosmetics market is expecte... View more

Coherent Market Insights

Athletic Footwear Market, by Product Type (Specialty Sports Shoes, Running and Walking Shoes, Hiking and Backpacking Shoes and Others), by Distribution Channel (Specialty Stores, Shoe Store, Online, and Supermarket and Hypermarket), by End users (Men, Women, and Kids) and by Geography - Trends and Forecast to 2025

Published Date : Jan 2021

Athletic footwear is designed for sports activities. They are basically used by athletes for running and playing other sports activities. Athletic footwear is classified into walking shoes, trekking shoes, sportswear, aerobics shoes, and running shoes. ... View more

Coherent Market Insights

Waterproof Socks Market Report, by Gender (Male and Female), by Age Group (Up to 15 years, 15 to 30 years, 30 to 45 years, 45 to 60 years, and above 60 years), and by Distribution Channel (Supermarket, Hypermarket, Specialty Stores, Convenience Stores, and Others) and by Geography - Global Trends and Forecast to 2025

Published Date : Nov 2017

Waterproof Socks – Insights Waterproof socks are socks equipped with a membrane that is resistant to water penetration. They are usually made up of three layers, wherein the outer layers prevents abrasi... View more

Coherent Market Insights

Pallet Market, by Product Type (Nestable, Rackable, and Stackable), by Material (Wood, Plastic, Metal, Corrugated Paper, and Others), by and End-use Industries (Food and Beverage, Pharmaceuticals and Chemicals, Metal and Machinery, Construction, and Others) - Insights, Size, Share, Opportunity Analysis, and Industry Forecast till 2025

Published Date : Nov 2017

Global Pallet Market - Insights Pallet is a structural foundation that allows storage and transportation of goods. Pallet offer several activities such as assembling and storing of goods in the manufacturing ... View more

Coherent Market Insights

Spa Market, by Spa Type (Salon/Day/Club Spa, Medical Spa, Hotel Spa, Destination Spa, Mineral Spa and Others) and by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2018-2026

Published Date : Dec 2018

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