Consumer Goods

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Consumer goods (CG) industry provides a wide range of daily usable products that are manufactured according to individual usage and as per end user requirements. Consumer goods industry is a flourishing and intensifying industry due to its fast processing and quick customer services. Consumer goods mainly consist of food products and beverages, healthcare products, cosmetics products, household cleaning products, variety of home appliances, electrical & electronic goods and so on. On the basis of product durability, consumer goods are divided into two categories; durable consumer goods and non-durable consumer goods. Durable consumer goods consist of long lasting products whereas non-durable consumer goods mainly include single usable products. Non-durable consumer goods are referred as fast moving consumer goods (FMCG) or consumer packaged goods (CPG). Demand for non-durable consumer goods is more than durable consumer goods due to their less shelf life. Durable consumer goods have high life span of one to three years which leads to comparatively lesser investment by end users. Durable consumer goods are further sub divided into white consumer goods (air conditioners, refrigerators, and washing machines), brown consumer goods (mixers, grinders, iron, and fans) and electronics consumer goods (TVs, PCs, cameras, and mobile phones).

Opportunities to be a part of global consumer goods industry

Over the last 25 years, the consumer goods industry has demonstrated high growth in comparison with other goods industries. Continuously increasing demand of consumer goods across the world is drawing attention of manufacturers, retailers, management authorities to invest in this industry. Rapid urbanization, coupled with changing lifestyle is driving demand for consumer goods from end user industries. These industries hold a high share in social as well as economic growth of the country as they create bulk employment opportunities. The consumer goods industry depends on technology by other industries to sustain its products in the market. Latest technology such as Internet of Things (IOT) is helping the consumer goods industry towards better use of data to benefit retailers and customers. Increasing health awareness is driving demand for personal healthcare products. Demand for private labeled consumer goods is attracting global manufacturers and retailers to invest more. Proliferation of social networking services is allowing manufacturers of consumer goods to advertise their products and expand their consumer base. Changing government regulations such as the government of India's relaxation of license rules and approval of 51% foreign direct investment (FDI) in multi-brand and 100% in single-brand retail are driving the growth of the consumer goods industry. Significant trade of consumer goods across the globe is also favoring the growth of this industry.

Changing lifestyle of consumers is also contributing to the growth of the consumer goods market. In 2016, North America dominated the global consumer goods market and the trend is expected to continue due to increasing health awareness in the region. The FMCG industry contributes 6% of the U.S GDP. The increasing population along with specific brand demand has made Asia Pacific the second largest market in the global consumer goods market. According to India Brand Equity Foundation, the revenue share of the FMCG industry in India has increased by 11% over the last decade. Urban markets account for the major share (65%) of the total revenue generated by the consumer durables industry in India. In 2015, revenue generated by the consumer durables industry in India was US$ 9.7 billion, which further increased to US$ 12.5 billion in 2016. There is a lot of scope for growth from rural markets with consumption expected to grow over the forecast period. Latin America is expected to exhibit significant growth in the next 10 years due to influence of the western culture and rising demands for consumer goods in the region.

Key challenges in front ofglobal consumer goods Industry

To compete in global market, consumer goods industries should be aware of all operational, marketing challenges such as,

  • Product differentiation refers to the ability of a seller to show how their product or service id different from other competitors. This is one of the major challenges faced by players operating in the consumer goods industry.
  • Adherence to various government regulations across different regions.
  • Changing consumer habits
  • Falling prices due to rise in competition is a major worrying factor for manufacturers. Companies are struggling to maintain product quality in accordance with the rising manufacturing cost.
  • Relaxation of import regulations is creating tough competition between local industries and leading brand industries.

Key global summits for consumer goods industry 

Global summits are helpful for new industries to gain knowledge because issues such as product analysis techniques, opportunities for profitable growth in the global market, retail regulations, recent trend and challenges in industries and many more are discussed by CG industry experts. For instance,

  • Retail and Consumer Goods Analytics summit 2017, Chicago.
  • 14th Annual Consumer Goods sales and marketing summit 2017, New York.
  • 61st Global summit for CGF 2017, Berlin, Germany.
  • The CGF sustainable Retail summit 2017, Montreal.
  • The Future Leader Congress – 2017, Stockholm.

Key players in global consumer goods industry

Some of the leading players operating in the global consumer goods market are Nestle SA, The Procter & Gamble Company, Unilever PLC, PepsiCo Inc., The Coca Cola Company, Imperial Tobacco Group, Anheuser Bush InBev SA, JBS SA, Mondelez International Inc., Tyson Food Inc., LL’Oréal SA, Phillip Morris International, 3M Company, Danone, Heineken N.V., Nike Inc., British American Tobacco PLC, SABMiller PLC, Henkel AG & Co. Kirin Holding Company ltd, Kimberley-Clark Corporation, Adidas AG, Whirlpool Corporation, Archer Daniels Midland Company.

The two mega mergers in the global consumer goods industry:

  • ABInbev-SABMiller and Kraft Heinz - accounted for US$ 175 billion
  • Brazil’s JBS expanded its operations to Europe with the acquisition of Moypark and Heineken, and purchasing four mid-sized businesses in emerging markets.

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Consumer Goods Published Insights

Coherent Market Insights

Adaptive Clothing Market Report, by Product Type (Adaptive Dresses, Adaptive Tops & Pants, and Others) and by End User (Geriatric Population, and Disabled Adults & Children) by Region (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2018 – 2026

Published Date : Nov 2018

­­­Global Adaptive Clothing Market - Insights Adaptive clothing are garments designed for people with physical disabilities and the infirm, elderly, and post-surgery patients. These people prefer ... View more

Coherent Market Insights

Sleeping Masks Market, by Product Type (Contoured & Ergonomic, Lightweight, Wrap around, Gel Mask, Aromatherapy), by Distribution Channel (Online, Hypermarket, Supermarket, Specialty Stores, and Others), and by Region (North America, South America, Europe, Asia Pacific, and Middle East & Africa) – Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Jun 2022

Sleeping masks are designed to shield eyes from unwanted light, ensuring to set a perfectly dark environment. The best quality sleep masks should be able to mold to the user’s face, promoting comfort while effectively creating a light-deprived environment requir... View more

Coherent Market Insights

Reef Aquariums Market, by Product Type (Natural and Artificial) by Application (Display Tank, Filtration, Lighting, Heating, and Cooling), by End Use (Household, Zoo & Oceanarium, and Commercial), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) - Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Jun 2022

Reef aquariums is a marine aquarium that displays live marine invertebrates, corals including hammer coral, candy cane coral, pulse coral and frogspawn coral. It also has various types of fish such as clownfish, tangs, and gobies, which play an important role in maint... View more

Coherent Market Insights

Foam Roller Market, by Product Type (Low-density Foam Rollers, Firm Foam Rollers, Short Foam Rollers, Bumpy Foam Rollers and Medium-density Foam Rollers), by End-users (Commercial and Residential), and by Region (North America, Latin America, Europe, Asia Pacific, Middle East, and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Jun 2022

Foam rollers are used to apply pressure on certain body parts for relieving pain. It is used in workouts to improve muscle recovery and increase flexibility. It helps in preventing muscle soreness and tightness. Foam rollers are used to massage muscles, in self-acupre... View more

Coherent Market Insights

Trawl Ropes and Nets Market, by Product Type (Trawl Ropes, Bottom Trawls Net, and Midwater Trawls Net), and by Application (Marine and Fresh Water) – Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Jun 2022

Trawl ropes and nets are used for commercial fishing using trawling method. Trawl nets and ropes are available in variety of styles and sizes. Trawl net is a funnel shaped net that are towed by vessels. It is commonly used for catc... View more

Coherent Market Insights

Diaper Bag Market, by Product Type (Backpack, Messenger, Traditional, Satchel, Clutch, Hobo, and Tote), by Application (Travel Use and Daily Use), and by Distribution Channel (Supermarkets, Hypermarkets, Online Stores, and Specialty Stores) - Size, Share, Trends, and Forecast to 2025

Published Date : Sep 2018

Global Diaper Bag Market - Insights A diaper bag also known as a nappy bag is a storage bag that is equipped with several pocket spaces that is big enough to carry utilities required for taking care of a baby... View more

Coherent Market Insights

Fishing Net and Aquaculture Cage Market, By Product Type (Fishing Net and Aquaculture Cages), By Application (Marine Water and Inland Water), By Region (North America, South America, Europe, Asia Pacific, and Middle East & Africa) – Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Jun 2022

Fishing net is used to catch fresh, inland, and marine water fishes. Fishing net can be made from polyamide, polyester, polyethylene, polypropylene, and high-density polyethylene. Aquaculture or aqua farming is rearing of aquatic animals for food such as fish mollusks... View more

Coherent Market Insights

Costume Jewelry Market, by Product Type (Necklaces & Chains, Earrings, Rings, Cufflinks & studs, Bracelets and Others), by Gender (Male and Female), By Distributional Channel (Multi Brand Store, Brand Outlets, Small Retail Shop, and Online), by Region (North America, South America, Europe, Asia Pacific, Middle East, and Africa) – Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Jun 2022

Costume jewelry also called as junk jewelry, fake jewelry, fashion jewelry, and trinkets is a jewelry manufactured for a particular fashionable costume. These kind of jewelry are inexpensive as compared to gold or silver jewelry and it is easy to carry and store. Cost... View more

Coherent Market Insights

Motorcycle Boot Market, by Product Type (Racing Boots, Street Boots, Motocross Boots, and Harness Boots), by Gender (Male and Female), by Raw Material (Faux Leather, Leather, and Suede), by Distributional Channel (Supermarket, Hypermarket, Specialty Stores, and Online Retail) – Size, Share, Outlook, and Opportunity Analysis, 2022-2028

Published Date : Jun 2022

Motorcycle boots are usually used by riders for maintaining road safety. Generally motorcycle boots are made from thick and heavy material to provide protection to the feet of riders. Nowadays manufacturers of motorcycle boots are using faux leather, which gives simil... View more

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