CUTTING BOARDS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2023 - 2030)

The Cutting Boards Market size is expected to reach US$ 2.11 billion by 2030, from US$ 1.29 billion in 2023, at a CAGR of 7.3% during the forecast period.

Cutting boards are chopping blocks used as a base for cutting fruits, vegetables, meat, bread and other food items in domestic and commercial kitchens. They provide a stable surface to cut food items without damaging kitchen counters. Cutting boards are available in different materials like wood, plastic, glass, marble, bamboo etc. They are an essential kitchen tool for home cooks as well as professional chefs as they protect knife edges and counter tops.

The growth in the market is driven by rising consumer spending on kitchenware products and growing adoption in residential and commercial kitchens. The Cutting Boards Market is segmented by material, end user, distribution channel, application, size and region. By material, the wood segment held the largest share as wood cutting boards are durable, bacteria-resistant and gentle on knife edges.

Cutting Boards Market Regional Insights

• North America is expected to be the largest market for Cutting Boards Market during the forecast period, accounting for over 25.2% of the market share in 2023. The growth of the market in North America is attributed to high consumer spending on premium and innovative kitchenware products.
• The Asia Pacific market is expected to be the second-largest market for Cutting Boards Market, accounting for over 35.6% of the market share in 2023. The growth of the market in is attributed to expanding hospitality sector and rising residential construction in the region.
• The Europe market is expected to be the fastest-growing market for Cutting Boards Market, with a CAGR of over 16.5% during the forecast period. The growth of the market in Europe is attributed to growing adoption of sustainable materials like bamboo and rising commercial kitchen projects.

Figure 1. Global Cutting Boards Market Share (%), by Region, 2023

Cutting Boards Market Drivers

• Innovative Product Designs and Premiumization: The cutting boards market is witnessing the introduction of innovative premium products with advanced features and designs. Key manufacturers are launching products made from sustainable and antibacterial materials. For instance, Epicurean introduced a new range of cutting boards in 2021 made from Richlite paper composite, which is an eco-friendly and knife-friendly material.
• Growth of Commercial Kitchens and Hospitality Industry: The steady expansion of food service, restaurants, hotels, and other hospitality establishments has augmented the adoption of cutting boards in commercial kitchens. With rising disposable incomes and urbanization, consumers are spending more on dining out, which has fueled the growth of the hospitality sector.
• Rising Popularity of Modular Kitchens: Modular kitchens are gaining immense popularity among homeowners owing to benefits like customization, efficient storage solutions, and enhanced aesthetics. The growing adoption of modular kitchens globally has led to increased utilization of built-in wooden chopping blocks, which complements the stylish interiors.
• Surging E-commerce Sales: The cutting boards market has been positively influenced by the rapid growth of online sales channels. Leading manufacturers are extensively selling their products through their own websites as well as third-party e-commerce platforms like Amazon and eBay. This provides easy access to a wide range of cutting boards to a broader consumer base.

Cutting Boards Market Opportunities

• Customization for Specific Needs: There is an opportunity for manufacturers to provide customized cutting board solutions tailored to the unique requirements of different end-user groups like professional chefs, meat handlers, pastry chefs, and so on. For instance, boards with juice grooves, anti-slip feet, and thickness adjustments can be made for specific usage purposes. Companies can use computer numerical control (CNC) machines for precise custom cutting and engraving services. This can help attract new customers and also enable upselling for higher profit margins.
• New Design Partnerships: Cutting board brands can collaborate with designers, fashion houses, celebrities, social media influencers and artists to create exclusive co-branded collections with attractive designs, patterns and shapes. This can effectively target fashion-forward millennials and Gen Z demographics. For example, the brand Material teamed up with designer Jono Pandolfi in 2020 to launch a range of colorful acrylic cutting boards. Such creative partnerships open new distribution channels and also provide marketing exposure.
• Educational Marketing: There is scope for educational marketing campaigns to showcase the safety, hygiene and technical benefits of using cutting boards. Customers can be informed through advertisements, social media posts and influencer marketing about how different board materials impact knife sharpness, prevent cross-contamination, retain nutrients, improve kitchen aesthetics and so on. This can accelerate mass market adoption beyond just cooking enthusiasts. It can also justify premium pricing of innovative products.
• Sustainable Materials: Manufacturers have the opportunity to gain a competitive advantage by utilizing recycled plastic, reclaimed wood, bamboo and other sustainable materials for making eco-friendly cutting boards. They can position these products as ethical and environmentally responsible to attract consumers preferring green alternatives for their kitchens. Competitive pricing, carbon footprint labeling, transparency about sourcing and production can further enhance the appeal of sustainable boards.

Cutting Boards Market Trends

• Natural Antibacterial Materials: There is an increasing preference for cutting boards made from materials having natural antibacterial properties like bamboo, maple wood and glass. These inhibit the growth of harmful bacteria like E.coli and salmonella, ensuring food safety. Bamboo cutting boards are also highly durable, sustainable and gentle on knife edges. Brands are actively promoting the antimicrobial advantages of such materials that appeal to health-conscious consumers.
• Local Small Batch Production: Artisanal cutting boards crafted locally in small batches from high-quality sustainable woods and food-safe finishes are gaining popularity. Customers value the uniqueness, craftsmanship and charm of boards made by local woodworkers and family-owned businesses. Companies are highlighting product origin, wood sourcing practices and traditional oil finishing methods to target consumers supporting local artisans over mass-produced boards.
• Multipurpose Kitchen Tools: Leading cutting board brands are expanding into kitchen prep tools like serving trays, bowl holders, compost bins and knife blocks made from the same materials. This provides added value and convenience to customers. For instance, Ironwood launched a modular kitchen collection in 2021 comprising chopping blocks, pan handlers, paper towel holders, knife blocks, etc. This cross-selling approach boosts product bundling opportunities and average transaction value.
• High-performance Composite Materials: Technologically advanced composite cutting board materials like Richlite (paper), Epicurean (wood pulp) and Sani-Tuff (rubber) are gaining popularity for their performance benefits. These durable, knife-friendly and low-maintenance composites are widely used for commercial kitchen chopping blocks. Their microbial resistance, structural reinforcement with polymers, moisture/stain resistance make them ideal for heavy-duty foodservice applications.

Cutting Boards Market Restraints

• Volatility in Raw Material Costs: Cutting board manufacturers face margins pressures due to fluctuating prices of key raw materials like timber, plastic polymers, bamboo, glass and rubber. Costs are heavily dependent on unpredictable supply-demand dynamics, freight costs, labor wages, environmental regulations and tariffs. Sudden price hikes of materials impact production overheads and force companies to increase finished product prices which can adversely affect sales.
• Presence of Toxic Chemicals in Some Plastics: Certain low-cost plastic cutting boards contain bisphenol A (BPA), phthalates and other chemicals that can leach into foods during cutting and pose health risks to consumers. Despite regulations, small manufacturers continue using such toxic materials. This results in negative consumer perception regarding plastic/PVC boards, limiting adoption in some customer segments.
• Competition from Alternative Products: Cutting boards face competitive threat from alternative products like built-in chopping blocks, countertop chopping mats, flexible cutting sheets and separate cutting tools for specific food items. Consumers sometimes prefer the convenience and lower cost of such substitutes. Large established brands also face competition from smaller local artisanal board makers gaining market share. Maintaining competitive differentiation is challenging for cutting board companies.

Recent Developments

New product launches

• In January 2022, Neoflam launched the ESSO cutting board made with antibacterial material to inhibit growth of bacteria. It provides a hygienic cutting surface for meat and poultry.
• In June 2021, John Boos & Co. introduced the commercial-grade QTZ edge grain cutting board made of end-grain wood to provide a durable surface. It is well-suited for commercial kitchens.
• In April 2020, Epicurean launched a new range of eco-friendly cutting boards made from recycled paper. The boards are knife-friendly and dishwasher safe.

Acquisition and partnerships

• In October 2022, Catskill Craftsmen was acquired by Madeira to expand its wood products portfolio with handcrafted cutting boards.
• In December 2021, Proteak partnered with Williams Sonoma to supply cutting boards made of sustainable teak wood for their retail stores.
• In September 2020, John Boos & Co. acquired Virginia Boys Kitchens to enhance its wood craftsmanship and expand commercial customer base.

Figure 2. Global Cutting Boards Market Share (%), by Application, 2023

Top companies in Cutting Boards Market

• Epicurean
• John Boos
• Edward Wohl
• San Jamar
• SAGE
• Neoflam
• Catskill Craftsmen
• Proteak
• Carver Board
• Virginia Boys Kitchens
• Totally Bamboo
• Lipper International
• Madeira
• Fackelmann
• TOPULORS
• ATN Co., Ltd.
• M & D Industries
• K. Adams
• Winco
• Cozzini Bros

*Definition: The Cutting Boards Market refers to the industry comprising manufacturers, suppliers, and buyers of cutting boards used in kitchens. Cutting boards provide a stable and durable surface for safely cutting fruits, vegetables, meat, and other food items. The market has grown steadily over the past few years driven by rising consumer interest in cooking and baking, trend of premium kitchenware products, and expanding hospitality sector. Key materials used to make cutting boards include wood, plastic, bamboo, glass, and marble. The market is witnessing innovation in sustainable boards, smart boards with weighing scales, antipathogenic materials, and specialized boards for meat and bread.

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