Vegan Fashion means the product such as footwear, cosmetics, clothing, and others made from natural resources without using any animal by product such as milk, fat, wool, fur, and others. The vegan cosmetics are made of extract from honey, beeswax, organic oil and others. Now a day’s more consumers are focusing on sustainability, which can effect on cosmetic brands to rethink ingredients used in manufacturing. The manufactures are improving sustainability to increase the production & sale of their product. For making the vegan footwear manufactures are used sticky rubber outsole, removable foot bed, water resistant upper, straps, laces, and all other component of the shoe. However, vegan shoes often end up being less expensive rather than animal based product prices.
The global vegan fashion market was valued at US$ 451.7 Bn and is expected to reach US$ 835.7 Bn in 2030 exhibiting a CAGR of 7.1% during the forecast period (2022 to 2030).
Drivers:
Vegan fashion have arrived the new horizon for consumers and brands that can help to boost the vegan fashion market growth in upcoming years. Furthermore, vegan cosmetics are better for the skin which can attract customers to purchase vegan cosmetics and help to increase the global vegan fashion market growth. Additionally the vegan cosmetics are derived from plants, they are considered to be a more nutritious and richest source of vitamins, minerals and antioxidants which are used to improve healthier looking skin.
For instance, in June 2022, a South Korea-based consumer goods company ‘LG Household & Health Care’, launched a vegan-certified color cosmetic brand ‘Freshian’, to attract Generation Y & Z beauty clients. It launched two different types of cushion compacts, a variety of lip balms, and a sunscreen that can help to increase the sale of vegan cosmetics in the market.
Figure 1. Global Vegan Fashion Market Revenue Share (%), By Region, 2021
Among region, Asia Pacific held a dominant position in the global vegan fashion market in 2021, accounting for 37.0% market revenue share, followed by North America and Europe. Increasing demand for vegan handbags and cork wallets worldwide and the benefits of vegan products can drive the market growth over the forecast period.
Market Restraints
High cost of vegan products such as shoes, handbags, lipstick, lip balm, and others is one of the major restraining factors in the vegan fashion market. As compared to animal by product, the vegan product such as footwear, clothing, and others has an overpriced which can reduce the market in price sensitive countries such as India and China. Vegan products, such as cosmetics are made from artificial ingredients that cannot last as long which can hamper the market growth.
Report Coverage | Details | ||
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Base Year: | 2021 | Market Size in 2021: | US$ 451.7 Bn |
Historical Data for: | 2017 to 2020 | Forecast Period: | 2022 to 2030 |
Forecast Period 2022 to 2030 CAGR: | 7.1% | 2030 Value Projection: | US$ 835.7 Bn |
Geographies covered: |
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Segments covered: |
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Companies covered: |
SUSI Studio, Insecta Shoes Canada Inc. ROMBAUT, In The Soulshine, Della La LLC, Reformation, Alabama Chanin, Wawwa, Doshi FCSA, Hiareth Collective, Komodo Fashion, Brave Gentle Man, ECOALF, Rapanui, and Tact & Stone. |
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Growth Drivers: |
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Restraints & Challenges: |
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Market Trends
Rising awareness about the medical advantages of vegan products such as cosmetics, clothing, and others can boost the market growth worldwide. For instance, in August 2022, a plant-based skin and hair care brand, ‘OrgaGlo’ has joined India's personal care and cosmetic industry with 18 different products, the products are categorized under baby care, hair care, face care, and body care. These vegan and animal cruelty-free products can help OrgaGlo to increase the sales of vegan cosmetics in the Indian Market. Additionally, in August 2020, a vegan cosmetics manufacture company, Elf Cosmetics Company acquired the vegan cosmetic brand, Clean beauty brand W3ll People. The Elf Cosmetic Company helps to expand the ‘Clean beauty brand W3ll People’ product globally.
Furthermore, in April 2021, Reebok a sport shoes manufacturing company launched two new vegan athletic shoes, the Nano X1 vegan and the Floatride Energy Grow. These shoes are made from castor palm oil, bloom algae, natural rubber, and recycled polyester.
Figure 2. Global Vegan Fashion Market Revenue Share (%), By Gender, 2021
Among Gender, the women segment held a dominant position in the global vegan fashion market in 2021, accounting for 54% of the market share. Increased demand for natural and organic cosmetic products among women can drive the market growth. Furthermore, vegan products such as cosmetics can help to reduce skin disorders such as acne that can boost the market growth in upcoming years.
Global Vegan Fashion Market - Impact of Coronavirus (COVID-19) Pandemic
COVID-19 has positively as well as negatively affected the vegan fashion market. Due to lockdowns, countries were banned to travel and the shutdown of businesses can reduce the economic and industrial growth of developing countries. Disruption in raw materials supplies and freeze in the supply chain during the pandemic vegan fashion market witnessed the lower growth. However, the increased use of vegan products during COVID-19 can boost the market growth, owing to different product type and benefits of these products. Due to COVID-19, consumers are more concerned about their health and they are focusing on the skin as well as health. Due to COVID-19, the e-commerce market was growing rapidly due to the transition to a non-face-to-society that can also help to boost the market growth.
Competitive Section
Major players operating in the global vegan fashion market include SUSI Studio, Insecta Shoes Canada Inc. ROMBAUT, In The Soulshine, Della La LLC, Reformation, Alabama Chanin, Wawwa, Doshi FCSA, Hiareth Collective, Komodo Fashion, Brave Gentle Man, ECOALF, Rapanui, and Tact & Stone.
There are no animal based by products or components used in making of vegan products. The main difference between vegan footwear and regular footwear is that vegan shoes are not made with animal extract materials like leather, wool, skin, and others. Vegan products are free from beeswax, collagen, gelatin, honey, carmine, cholesterol, milk, lanolin, shellac, and other animal derived products which are serving as not only a healthier but also a far more human option. Vegan cosmetics are made from natural ingredients and are devoid of chemicals that are helpful for better skin and helps to boost the market growth. Vegan products are used for beautifying, maintain hygiene, or enhancing the appearance of consumers. Increasing the number of brands are turning to the production of vegan cosmetics that can boost the market growth.
Market Dynamics
Rising awareness about the health benefits of vegan products over animal by products that can help to boost the market growth. For instance, in September 2021, Puma a sport shoe manufacture company collaborated with a UK based environmental business company ‘First Mile’, Puma developed a new collection of footwear & clothing under this collaboration.
To improve the quality of products and increase the demand of customers the manufactures are used the innovative components as well as procedures in their products such as liquid lipsticks and others can helps to drive the vegan fashion market growth. For instance, in February 2022, a UK based developer and distributor of vegan cosmetic, ‘Revolution Beauty Group’ acquired a US based vegan cosmetic brand, ‘Badass with a Heart (BH)’. The aim of this acquisition is the Revolution Beauty Group expanding the BH brand domestically, globally, and in the vegan market.
Rising popularity of vegan product in worldwide can hamper the vegan fashion market growth. Furthermore, high cost of vegan product can restraint the market growth.
Key features of the study:
Detailed Segmentation:
“*” marked represents similar segmentation in other categories in the respective section.
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