Tissue Towel Market, by Product Type (Roll Towel, Folded Towel, and Boxed Towel), by End-use Industry (Personal Care, Home Care, Healthcare, and Hospitality), by Application (Hypermarkets, Supermarkets, Convenience Stores, Pharmacies/Drug Stores, and Others), and by Regions (North America, Europe, Asia Pacific, Latin America, Middle East and Africa) - Size, Share, Trends, Outlook, and Opportunity Analysis, 2018-2026

  • Published On : Aug 2018 |
  • Pages : 250 Pages |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Tissue Towel Market – Insights

Tissue towel is an absorbent towel made from tissues. Unlike cloth towels, tissue towels are disposable and can be used only one time. Tissue towels are light weight, soft, and has good strength and absorbency. It offers various advantages such as prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu. These factors are driving growth of the tissue towel market.

Among product type, the roll towel segment is expected to account for the largest market share over the forecast period. Roll towels are more economical, less labor-intensive, and more sustainable when compared to fold towel and box towel, which is expected to fuel growth of the segment. Furthermore, roll tissue towels are eco-friendly, as it does not require polypacks.

Among end-use industry, the healthcare segment is expected to account for a significant revenue share over the forecast period due to increasing health awareness and healthcare spending. According to the Centers for Medicare & Medicaid Services (CMS), in 2016, the healthcare spending increased by 4.3% in the U.S. to reach US$ 3.3 trillion.

Asia Pacific is the fastest growing region in the global tissue towel market, owing to increasing international trading of tissue and tissue products in this region. According to the Department of Commerce, International Trade Administration (ITA), the total imports of tissue, towel, and similar products to Australia was valued at US$ 133,196 thousands in 2013 and increased up to US$ 156,562 thousands in 2015.

Europe is expected to account for significant market share in the global tissue towel market, in terms of revenue, over the forecast period. This is attributed to new product launches and technological innovations in this region. For instance, in 2015, Svenska Cellulosa AB launched compressed household tissue towel, Okay Compressé, which is less bulky as compared to regular household towels and emits less CO2 into the environment.

The tissue towel market was valued at US$ 46.3 Bn in 2016 and is expected to expand at a CAGR of 2.0%, in terms of revenue, during 2017–2025.

Figure 1. Global Tissue Towel Market Share (%), By Region, 2017

tissue towel market fig-1

Source: Coherent Market Insights, 2017-18

North America accounted for the largest revenue share of 29.5% in the global tissue towel market in 2017 and is expected to maintain its dominance over the forecast period.

However, increasing environmental concerns is restraining growth of the global tissue towel market. Therefore, most of the manufacturers in the U.S. such as Kruger Inc. and Cascades Inc. are using recycled papers to minimize environmental pollution. According to the American Forest and Paper Association, in 2016, around 90% of manufacturers in the U.S. used recycled paper for manufacturing tissue products.

Figure 2. Global Tissue Towel Market Share (%), By End-use Industry, 2017

tissue towel market fig-2

Source: Coherent Market Insights, 2017-18

Among end use industry, homecare segment accounted for around 11.0% of global tissue towel market share in terms of revenue in 2017 and is projected to witness significant growth over the forecast period. Growing home health care spending results in the growth of this segment. According to the Centers for Medicare & Medicaid Services (CMS), in the U.S., home health care spending increased by 4% to reach US$ 92.4 Bn in 2015.

Major Players in the Global Tissue Towel Market

Some of the key players operating in the global tissue towel market include Kruger Inc., Wepa Leuna GmbH, Cascades Inc., Georgia-Pacific LLC, Metsä Tissue, Procter & Gamble Co.,  Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., and Sofidel S.p.A.

Tissue towel is an absorbent towel that is made from paper for drying hands, cleaning up spills, wiping windows, and others. Increasing consumption of paper towels is driving growth of the global tissue towel market. According to the Ocean Conservancy, around 13 billion pounds of paper towels are used each year in the U.S.

Furthermore, increasing personal care and healthcare spending fuel growth of the market. According to the Office for National Statistics (ONS), in U.K., the total healthcare expenditure grew by 3.6% in 2016 when compared to previous year to reach US$ 218.33 billion.

Market Dynamics

Asia Pacific is expected to hold dominant position in the global tissue towel market over the forecast period, owing to growing tourism and hospitality sector. According to the India Brand Equity Foundation (IBEF), hotel chains in India are expected to account for around 47% share in tourism and hospitality sector by 2020.

Furthermore, rising disposable income and various government initiatives to increase hygiene awareness among consumers is expected to drive growth of the global tissue towel market. For instance, in April 2018, South Delhi Municipal Corporation (SDMC), national Commission for Protection of Child Rights (NCPCR), Department of Women & Child Development (DWCD), Delhi Commission for Protection of Child Rights (DCPCR), and PVR Nest launched pink toilets around PVR Complexes so as to provide hygienic public restroom for adolescent girls and women, equipped with sanitary napkins vending machine, incinerators, tissue papers, and hand wash facilities.

Key features of the study:

  • This report provides in-depth analysis of global tissue towel market, and provides market size (US$ Bn) and compound annual growth rate (CAGR %) for the forecast period (2018–2025), considering 2017 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by the leading players
  • It profiles leading players in the global tissue towel market on the basis of the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study include Kruger Inc., Wepa Leuna GmbH, Cascades Inc., Georgia-Pacific LLC, Metsä Tissue, Procter & Gamble Co.,  Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., and Sofidel S.p.A.
  • Insights from this report would allow marketers and the management authorities of companies to make informed decisions regarding their future product launch, technology up-gradation, market expansion, and marketing tactics
  • The global tissue towel market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision making through the various strategy matrices used in analyzing the tissue towel market

Detailed Segmentation:

  • Global Tissue Towel Market, By Product Type:
    • Roll Towel
    • Folded Towel
    • Boxed Towel
  • Global Tissue towel Market, By End-use Industry:
    • Personal Care
    • Home Care
    • Healthcare
    • Hospitality
  • Global Tissue Towel Market, By Distribution Channel:
    • Hypermarkets
    • Supermarkets
    • Convenience Stores
    • Pharmacies/Drug Stores
    • Others
  • Global Tissue towel Market, By Region:
    • North America
      • U.S.
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Canada
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
    • Europe
      • U.K.
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Germany
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Italy
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • France
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Russia
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Rest of Europe
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
    • Asia Pacific
      • China
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • India
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Japan
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • ASEAN
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Australia
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • South Korea
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Rest of Asia Pacific
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
    • Latin America
      • Brazil
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Mexico
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Rest of Latin America
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
    • Middle East
      • GCC
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Israel
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Rest of Middle East
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
    • Africa
      • North Africa
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Central Africa
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
      • Southern Africa
        • By Product Type:
          • Roll Towel
          • Folded Towel
          • Boxed Towel
        • By End-use Industry:
          • Personal Care
          • Home Care
          • Healthcare
          • Hospitality
        • By Distribution Channel
          • Hypermarkets
          • Supermarkets
          • Convenience Stores
          • Pharmacies/Drug Stores
          • Others
  • Company Profiles
    • Kruger Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Wepa Leuna GmbH
    • Cascades Inc.
    • Georgia-Pacific LLC
    • Metsä Tissue
    • Procter & Gamble Co.
    • Kimberly-Clark Corporation
    • Asaleo Care Limited
    • Hengan Group
    • SHP Slovak Hygienic Paper Group
    • AB Grigeo
    • Essity Aktiebolag (publ)
    • Industrie Celtex S.p.A.
    • Lucart S.p.A.  
    • Sofidel S.p.A.

 “*” marked represents similar segmentation in other categories in the respective section

Table of Contents

  1. Research Objective and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Product Type
      • Market Snippet, By End-use Industry
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
        • Supply Side Drivers
        • Demand Side Drivers
        • Economic Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Epidemiology/Prevalence/Incidence
      • Merger and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Tissue Towel Market, By Product Type, 2016 – 2025 , (US$ Billion)
    • Introduction
      • Market Share Analysis, 2017 and 2025 (%)
      • Y-o-Y Growth Analysis, 2018 - 2025
      • Segment Trends
    • Roll Towel
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Folded Towel
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Boxed Towel
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
  5. Global Tissue Towel Market, By End-use Industry, 2016 – 2025, (US$ Billion)
    • Introduction
      • Market Share Analysis, 2017 and 2025 (%)
      • Y-o-Y Growth Analysis, 2018 - 2025
      • Segment Trends
    • Personal Care
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Home Care
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Healthcare
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Hospitality
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
  6. Global Tissue Towel Market, By Distribution Channel, 2016 – 2025, (US$ Billion)
    • Introduction
      • Market Share Analysis, 2017 and 2025 (%)
      • Y-o-Y Growth Analysis, 2018 - 2025
      • Segment Trends
    • Hypermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Supermarkets
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Convenience Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Pharmacies/Drug Stores
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2016 - 2025, (US$ Billion)
  7. Global Tissue Towel Market, By Region, 2016 – 2025, (US$ Billion)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2025 (%)
      • Y-o-Y Growth Analysis, For Regions, 2018 - 2025
    • North America
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2025
        • U.S.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Canada
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
    • Europe
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2025
        • U.K.
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Germany
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Italy
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • France
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Russia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Spain
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Rest of Europe
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
    • Asia Pacific
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2025
        • China
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • India
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Japan
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • ASEAN
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Australia
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • South Korea
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Rest of Asia Pacific
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
    • Latin America
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2025
        • Brazil
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Mexico
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Argentina
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Rest of Latin America
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
    • Middle East
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2025
        • GCC Countries
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Israel
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Rest of Middle East
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
    • Africa
      • Market Share Analysis, By Country, 2017 and 2025 (%)
      • Y-o-Y Growth Analysis, By Country, 2018 - 2025
        • Northern Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • Central Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
        • South Africa
          • Country Trends
          • Market Size and Forecast, By Product Type, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By End-use Industry, 2016 – 2025, (US$ Billion)
          • Market Size and Forecast, By Distribution Channel, 2016 – 2025, (US$ Billion)
  8. Competitive Landscape
    • Heat Map Analysis
    • Market Share Analysis (3x3 Matrix)
    • Company Profiles
      • Kruger Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Wepa Leuna GmbH
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Cascades Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Georgia-Pacific LLC
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Metsä Tissue
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Procter & Gamble Co.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Kimberly-Clark Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Asaleo Care Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • Hengan Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • SHP Slovak Hygienic Paper Group
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
      • AB Grigeo
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
        • Future Plans
    • Analyst Views
  9. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse 180 market data tables and 110 figures on "Global Tissue Towel Market - Global forecast to 2025”.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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  • Custom Research Solution

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  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

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    We strive to provide most accurate and reliable research findings in our research reports.