TISSUE TOWEL MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

The tissue towel market is estimated to be valued at US$ 54.53 Bn in 2025 and, exhibiting a compound annual growth rate (CAGR) of 2.7% from 2025 to 2032. Tissue towels are multi-purpose absorbent wiping papers that are used for cleaning and drying hands, surfaces, spills, and others. They find applications across various end-use industries including residential, commercial, healthcare and hospitality. Lightweight and economical, tissue towels provide an effective solution for wiping and are usually made from virgin pulp or recycled fibers using the through-air drying (TAD) process. Growing usage of tissue towels in public restrooms, offices, airports and other facilities is expected to propel the global tissue towel market in the coming years.

Market Dynamics:

The global tissue towel market is driven by factors such as rising demand from commercial establishments like hotels, restaurants, and corporate offices. The market has also witnessed rapid growth owing to increased awareness about hygiene and sanitation. Moreover, growing tourism and travel industry have amplified the demand for tissue towels in airports and other public spaces. However, the availability of alternatives like cloth towels and easy access to washrooms pose a threat to tissue towel sales. On the positive side, the development of eco-friendly towels made from recycled fibers presents lucrative opportunities for the sustainable growth of the industry. Additionally, marketing initiatives by tissue towel manufacturers to promote benefits of usage are expected to create new avenues going ahead.

Key Features of the Study:

• This report provides in-depth analysis of the global tissue towel market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global tissue towel market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Kruger Inc., Wepa Leuna GmbH, Cascades Inc, Georgia-Pacific LLC, Metsä Tissuem Procter & Gamble Co., Kimberly-Clark Corporation, Asaleo Care Limited, Hengan Group, SHP Slovak Hygienic Paper Group, AB Grigeo, Essity Aktiebolag (publ), Industrie Celtex S.p.A, Lucart S.p.A., Sofidel S.p.A, Century Paper and Pulp, Petrofer, Solenis , Saraya Mystair Hygiene Pvt. Ltd., Lotus Tissues, and International Tissue Company
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global tissue towel market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global tissue towel market.

Detailed Segmentation-

• By Product Type:
• • Roll Towel
  • Folded Towel
  • Boxed Towel
• By Application:
• • Personal Care
  • Home Care
  • Healthcare
  • Hospitality
• By Distribution Channel:
• • Hypermarkets/Supermarkets
  • Convenience Stores
  • Pharmacies/Drug Stores
  • Others
• By Region:
• • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
• • Kruger Inc.
  • Wepa Leuna GmbH
  • Cascades Inc
  • Georgia-Pacific LLC
  • Metsä Tissuem Procter & Gamble Co.
  • Kimberly-Clark Corporation
  • Asaleo Care Limited
  • Hengan Group
  • SHP Slovak Hygienic Paper Group
  • AB Grigeo
  • Essity Aktiebolag (publ)
  • Industrie Celtex S.p.A
  • Lucart S.p.A.
  • Sofidel S.p.A
  • Century Paper and Pulp
  • Petrofer
  • Solenis 
  • Saraya Mystair Hygiene Pvt. Ltd.
  • Lotus Tissues
  • International Tissue Company