Propolis Market Analysis & Forecast: 2025-2032

Propolis Market  Size and Forecast – 2025 to 2032

The global propolis market is estimated to be valued at USD 701.3 Mn in 2025 and is expected to reach USD 840.0 Mn by 2032, growing at a compound annual growth rate (CAGR) of 2.6% from 2025 to 2032.

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Key Takeaways

• By Product Type, Capsules and Tablets acquired the prominent share of 62.8% in 2025 on account of the rising demand for natural, organic & functional health products.
• By Distribution Channel, Retail Store dominates the overall market with an estimated share of 61.8% in 2025 owing to the strong market share & consumer preference.
• By Region, Europe hold the largest market share of 38.3% in 2025 owing to its health consciousness & preventive wellness.

Market Overview

Propolis is used extensively in various industries like food and beverages, personal care & cosmetics, and pharmaceuticals. The increasing awareness about the health benefits of propolis is driving the propolis market growth. The demand for propolis is increasing globally due to growing consumer awareness regarding the health benefits offered by propolis. The increasing use of propolis in various applications like functional foods, dietary supplements, personal care products, etc. is expected to boost the market demand. The booming nutraceuticals industry and rising adoption of natural and herbal ingredients in food and cosmetics are some key factors that are expected to support the demand for propolis. However, stringent regulations regarding the use of propolis may hamper the market growth.

Current Events and Its Impact

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End-user Feedback and Unmet Needs in the Propolis Market

• Demand for Clear Product Information: End-users frequently request transparent labeling, including detailed ingredient sources, extraction methods, and verified health benefits. Consumers want assurance on purity and allergen warnings to make informed choices and build trust in propolis products.
• Need for Standardized Quality and Potency: Users report inconsistencies in propolis efficacy and potency across brands due to lack of standardization. They seek reliable quality control and certifications to ensure consistent health effects and safe usage.
• Desire for Convenient, Easy-to-Use Formats: Consumers prefer versatile formats like capsules, sprays, and chewables for convenient daily use. There’s demand for products combining propolis with complementary ingredients for enhanced benefits and simplified wellness routines.

Import Export Analysis of Propolis

Between September 2023 and August 2024 (TTM), India exported a total of 11 Propolis shipments. These were carried out by 3 Indian exporters and delivered to 8 international buyers, reflecting a 22% increase compared to the previous twelve-month period.

India primarily exports Propolis to countries such as Russia, Guyana, and Bulgaria.

On the global stage, South Korea, the United States, and Malaysia are the leading exporters of Propolis. South Korea tops the list with 1,415 shipments, followed by the United States with 311, and Malaysia in third place with 143 shipments.

Segmental Insights

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Propolis Market  Insights, by Product Type -  Capsules and Tablets contribute the highest share of the market owing to its innovation in formulations and expanded product offerings.

Capsules and tablets represent the largest product type segment in the global propolis market due to several key advantages they offer consumers. This segment is expected to account for 62.8% of the market share in 2025. As a solid oral dosage form, capsules and tablets are highly portable and easy for consumers to carry with them throughout the day. Their compact size means they take up little room in pillboxes, bags, or pockets. This convenience factor is important for busy, on-the-go lifestyles. Capsules and tablets also provide reliable and consistent dosing compared to liquid formulations. The exact amount of active ingredients is tightly controlled within each dose. This dosing precision gives consumers confidence they are receiving the proper quantity to achieve the intended health benefits.

For example, Beekeeper's Naturals has launched a new gut health supplement called B. Biome Complete Gut Health, which is powered by propolis.

Propolis Market  Insights, by Distribution Channel -  Retail Store contribute the highest share of the market owing to its expert advice & in-store guidance.

Retail stores is expected to account for 61.8% of the market share in 2025. Their dominance stems from innate advantages in purchasing experience compared to alternative channels like online or direct seller models.  Retail stores allow consumers to conveniently evaluate products in-person before buying. Being able to inspect packaging, read ingredient listings and nutrition facts up close, and sometimes sample offerings gives shoppers more confidence in their selection. This hands-on browsing experience is not replicated through online or catalog shopping. Seeing and touching products stimulates additional sensory feedback that helps consumers connect more personally with items that seem suitable for their needs. Retail stores also stock a variety of brands and types of propolis supplements from which to choose. Consumers benefit from being able to compare multiple options side-by-side to identify characteristics like flavor profiles, dose amounts, Certified Organic status, and country of origin. For instance, in April 2025, The Wedderspoon Organic Group, a top Manuka honey brand, is drawing attention with its Propolis and Manuka Honey Throat Sprays, which recently earned a Health & Beauty Essentials Award. Wedderspoon has made its Propolis Throat Spray available at major retailers such as Whole Foods Market, Amazon, Cub, Earth Fare, and Natural Grocers.

Regional Insights

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Europe Propolis Market Trends

Europe accounts the most prominent share of 38.3%. Consumers across Europe are increasingly choosing propolis-based products to support immunity and skincare, fueling steady market growth. Germany, France, and the UK drive demand, supported by strong wellness habits and high awareness of propolis’s natural benefits. Companies continue to expand the market by innovating with capsules, sprays, and cosmetic applications. EU regulatory bodies maintain strict quality and safety standards, which reinforce consumer confidence. Retail pharmacies and health-focused stores actively serve as the main distribution points throughout the region. For instance, Weleda has won recognition for its Skin Food Facial Cleansing Balm. Launched as part of the iconic Skin Food range, this organic skincare product features natural extracts and holds both UEBT and Natrue certifications. It includes upcycled vine leaves and propolis and is certified climate-neutral. Such innovations are propelling the propolis market revenue.

North America Propolis Market Trends

The U.S. and Canada are actively opting for plant-based supplements to support preventive health. They are turning to propolis for its antimicrobial and anti-inflammatory benefits, particularly for boosting immunity and overall wellness. Public education campaigns and clean-label marketing continue to build trust in these natural solutions. Meanwhile, beauty and personal care brands are incorporating propolis into serums, creams, and sprays to leverage its soothing, blemish-reducing, and skin-healing properties, meeting the growing demand for natural skincare products. For instance, Korean skincare brand CNP Laboratory, founded by dermatologists from Cha and Park Dermatology, is gaining traction on Amazon in the United States. As interest in Korean skincare continues to rise, CNP has launched its flagship lip mask, Propolis Lipcerin™, on the U.S. Amazon platform.

United States Propolis Market Trends

The U.S. Department of Agriculture (USDA) has allocated over $200 million towards initiatives supporting beekeepers and improving pollinator health. This support ensures the sustainability of propolis production and stabilizes the supply chain for manufacturers. Moreover, manufacturers highlight its antimicrobial, antioxidant, and anti-inflammatory benefits. U.S. producers apply advanced extraction methods like supercritical CO₂ to retain potent compounds. They develop probiotic-infused capsules, standardized powders, sprays, and oral care products to meet consumer demand for effective, high-quality, and transparent functional ingredients.

India Propolis Market Trends

Indian consumers, particularly in urban areas, are adopting propolis-based supplements for their antimicrobial, antioxidant, and anti-inflammatory effects. Drawing inspiration from Ayurveda and preventive wellness, demand is rising in functional healthcare, dietary, and cosmetic products. Indian brands are actively adding propolis to creams, serums, lotions, and topical products, attracting clean beauty enthusiasts who seek plant-based skincare for its soothing, skin-healing, and blemish-reducing benefits.

Market Concentration and Competitive Landscape

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Propolis Market News

• In June 2025, Beekeeper’s Naturals, the health brand transforming the medicine cabinet with clean, science-backed hive-powered remedies, launched Kid’s Prebiotic Fiber Pops—a first-of-its-kind innovation in children’s digestive health. Doctor-formulated and available in Sweet Cherry and Raspberry Blast, these pops use chicory root fiber, honey, and propolis to support daily digestion in a fun, kid-friendly format that parents can trust.
• In March 2024, Mānuka Health, a global leader in premium mānuka honey products, introduced three new product collections, including the brand’s first-ever skincare range. As the first prestige beauty and wellness brand to fully harness the benefits of raw mānuka honey, propolis, and royal jelly.

Market Report Scope

Propolis Market Report Coverage

Market Dynamics

Propolis Market Trend

Growing Preference for Natural and Organic Products

Consumers worldwide increasingly favor natural, organic supplements and personal care products over synthetic alternatives. Propolis, known for its antimicrobial, antioxidant, and anti-inflammatory properties, fits well into this trend. Rising health awareness encourages people to seek plant-based wellness solutions. This growing demand pushes manufacturers to innovate with clean-label, eco-friendly propolis formulations, expanding its use in supplements, skincare, and functional foods. Transparency about sourcing and processing also becomes a critical factor influencing buyer decisions.

Innovation in Product Development and Formats

The propolis market benefits from continuous innovation in extraction methods and product formats. Advanced techniques like supercritical CO₂ extraction enhance the potency and purity of propolis extracts. Manufacturers develop diverse products such as capsules, sprays, powders, and topical formulations to meet different consumer preferences. Combining propolis with complementary ingredients improves efficacy and broadens application areas. This innovation boosts convenience, bioavailability, and appeal, helping brands attract health-conscious and beauty-focused consumers globally.

Propolis Market Opportunity

Expansion into Immune Health and Wellness

Growing consumer focus on immunity creates a strong opportunity for propolis products, given their natural antimicrobial and anti-inflammatory properties. Consumers seek supplements and functional foods that support overall health, especially in light of recent global health concerns. Brands can innovate by developing targeted immune-boosting formulas that combine propolis with vitamins and minerals, tapping into wellness trends. Educating consumers on propolis’s role in immune health can further boost market adoption and loyalty.

Analyst Opinion (Expert Opinion)

• The global propolis market is in a state of evolutionary tension—caught between traditional remedy status and its future as a validated nutraceutical. In my view, the brands that will dominate this space are not those clinging to the “natural immunity” label, but those investing in scientific standardization, clinical proof, and vertical integration.
• Consumer forums like Reddit’s r/Supplements and r/Beekeeping are full of posts reporting inconsistencies in color, solubility, and taste between batches—even from the same brand. This is not a perception problem. It’s a sourcing and standardization failure. Propolis composition varies dramatically depending on bee species, flora, climate, and season. Unless producers adopt regional botanical fingerprinting and bee traceability, brand trust will erode.
• Regionally, India and Brazil present unique opportunities due to their beekeeping ecosystems and ethnopharmacological heritage. Yet few Indian brands have commercialized propolis beyond crude tinctures. In contrast, Brazil’s Apis Flora has rolled out gastro-resistant tablets with clinical backing for oral inflammation. These are not only more effective but align with global consumer demand for convenient, targeted formulations.
• Equally critical is labeling precision. The EU, under EFSA’s regulations, rejects most immunity claims unless supported by randomized trials. North American consumers, while less regulated, are increasingly educated. Over 58% of U.S. supplement buyers now check for third-party testing before purchase. Brands that continue with vague terms like “immune booster” without chemical profiling risk regulatory penalties and consumer abandonment.

Market Segmentation

• Product Type Insights (Revenue, USD Mn, 2020 - 2032)
• Capsules and Tablets
• Liquids
• Creams
• Other Product Types
•  Distribution Channel Insights (Revenue, USD Mn, 2020 - 2032)
• Retail Store
• Online
• Others 
• Regional Insights (Revenue, USD Mn, 2020 - 2032)
• North America
• U.S.
• Canada
• Latin America
• Brazil
• Argentina
• Mexico
• Rest of Latin America
• Europe
• Germany
• U.K.
• Spain
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
• China
• India
• Japan
• Australia
• South Korea
• ASEAN
• Rest of Asia Pacific
• Middle East & Africa
• GCC Countries
• Israel
• Rest of Middle East & Africa
• Key Players Insights
• MN Propolis
• Comvita Limited
• API Health
• B Natural
• Bee Health Limited
• Wax Green
• Zhifengtang Pharmaceutical Co. Ltd.
• Ponlee
• Ponlee Bee
• Sunyata Pon Lee Bee
• Zhonghong Biological Group Co., Ltd.
• Bee & Health Co. Ltd.
• Honey Pacifica
• Honey Gardens
• Beekeeper's Naturals
• Beehive Botanicals Inc.
• Durham's Bee Farm
• Y.S. Eco Bee Farms
• Royal Jelly Australia
• NaturaNectar LLC

Sources

Primary Research Interviews

• Industry experts and product formulators
• Leading beekeepers and apiary managers
• Retail and distribution channel managers
• Dermatologists and naturopaths specializing in natural products

Databases

• PubMed
• Scopus
• Web of Science
• Google Scholar

Magazines

• Natural Products Insider
• Nutraceuticals World
• Organic & Natural Health Magazine
• Bee Culture Magazine

Journals

• Journal of Apicultural Research
• Phytotherapy Research
• Journal of Ethnopharmacology
• Evidence-Based Complementary and Alternative Medicine

Newspapers

• The Guardian (Health section)
• The New York Times (Wellness section)
• The Times of India (Health & Lifestyle)
• The Daily Telegraph (Health & Environment)

Associations

• Food and Agriculture Organization (FAO) – Beekeeping Division
• International Federation of Beekeepers’ Associations (Apimondia)
• American Beekeeping Federation
• European Federation of Allergy and Airway Diseases Patients’ Associations (EFA)

Public Domain Sources

• World Health Organization (WHO) reports on traditional medicines
• National Institutes of Health (NIH) public research papers
• Government agricultural department publications
• Public clinical trial registries

Proprietary Elements

• CMI Data Analytics Tool, and Proprietary CMI Existing Repository of information for last 8 years