The swimwear market is estimated to be valued at USD 21.80 Bn in 2025 and is expected to reach USD 27.38 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 3.3% from 2025 to 2032.
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The global swimwear market is witnessing steady growth, propelled by rising consumer focus on fashion, comfort, and performance. Nylon and polyester fibre materials dominate due to their durability and comfort. Women’s swimwear leads the market, driven by demand for stylish and functional designs. North America remains the largest market, supported by strong fashion trends and active lifestyles. Meanwhile, emerging regions like Asia Pacific are gaining momentum, boosted by increasing disposable incomes and growing interest in beach and poolside recreational activities.
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Sustainable and Eco-Friendly Swimwear Trends |
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Post-Pandemic Resurgence of Travel and Leisure |
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Consumer feedback in the swimwear market highlights a growing demand for inclusivity, functionality, and sustainability. Shoppers increasingly seek swimwear that caters to diverse body types, with requests for better size ranges, adjustable features, and supportive designs that provide both comfort and confidence. Despite these expectations, many brands still fall short in offering inclusive sizing or designs tailored to different body shapes, leaving a noticeable gap in the market.
Additionally, consumers are voicing concerns about sustainability, expressing a strong preference for eco-friendly materials and ethical manufacturing practices. However, the availability of affordable, sustainable swimwear options remains limited. Functionality is another key area where expectations are rising—particularly for active wear-inspired designs that offer both style and performance for various water-based activities.
To meet these unmet demands, brands must invest in inclusive design, sustainable innovation, and performance-oriented features while keeping pricing competitive and quality high to maintain consumer loyalty.
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With rising temperatures globally due to climate change, the swimwear market has seen increased demand. Consumers are looking for swimwear that allows maximum ventilation, dries quickly, and protects them from the sun. Fabric manufacturers have risen to this challenge by developing new materials that are lightweight, breathable, and quick drying. A significant development has been the rise of performance swim fabrics that wick moisture away from the skin and allow heat and sweat to evaporate faster.
These high-performance textiles are designed to move water away from the skin to the fabric surface where it evaporates. This keeps swimmers cooler and more comfortable. Some new swimwear fabrics even come infused with moisture-wicking minerals that continue working their evaporative magic long after the swim is over, keeping swimmers feeling fresh.
In May 2025, Sofía Vergara showcased a lace-up one-piece swimsuit from her Walmart swimwear line on Instagram. The chocolate brown swimsuit features a deeply plunging neckline with bold criss-cross lace detailing and silver eyelets. Vergara emphasized the importance of finding flattering, supportive swimwear options suited for women in their 40s and 50s, which her collection aims to provide.
While performance and practical considerations remain important factors, consumers also want their swimwear to look stylish. The swimwear industry has recognized this increasing focus on aesthetics and fashion-led choices.
In May 2025, the Sports Illustrated Swimsuit Runway Show featured a diverse lineup of athletes and influencers, including gymnast Livvy Dunne and TikTok personality Alix Earle. The event celebrated the magazine's latest Swimsuit Edition and highlighted the excitement surrounding the annual showcase.
The swimwear market in emerging economies across Asia Pacific, Middle East and Africa holds significant potential for growth in the coming years. These regions are experiencing rapid economic development and rising disposable incomes. With improving living standards and exposure to global trends, consumers in these markets are increasingly embracing active lifestyles and water-based recreational activities. This presents a major opportunity to introduce innovative swimwear designs and styles that appeal to local sensibilities as well as global tastes.
The nylon/polyester segment is projected to hold the largest share of 54.8% in the global swimwear market by 2025. This dominance stems from the material’s durability, lightweight nature, and comfort, which align with consumer preferences for both casual and performance swimwear. Innovations in fabric technology, including enhanced elasticity and chlorine resistance, further boost the appeal of nylon and polyester blends, leading to widespread adoption among manufacturers and end-users. These attributes make nylon/polyester the preferred choice for a broad range of swimwear products.
The swimsuits segment is expected to contribute 31.7% of the global swimwear market share by 2025. Growth in this segment is driven by rising consumer demand for swimwear that balances fashionable styling with functional design. Increased awareness of body positivity, inclusive sizing, and the popularity of athleisure trends have propelled swimsuits as a favored product across diverse demographics. This segment’s versatility continues to attract a broad audience, supporting sustained market expansion.
The women’s segment is forecast to dominate the swimwear market, accounting for approximately 46% of the market share by 2025. This leadership is fuelled by women’s growing interest in stylish, fit-focused, and multifunctional swimwear tailored to their specific needs. Brands are responding with innovative designs, sustainable materials, and enhanced comfort features to capture this lucrative segment. The focus on customization and fashion-forward options continues to drive strong consumer loyalty within the women’s swimwear market.
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North America is expected to maintain its commanding position in the global swimwear market, holding an estimated 34.9% share by 2025. The region’s dominance is driven by high consumer spending, a well-established fashion and fitness culture, and the strong presence of leading swimwear brands.
Additionally, the growing popularity of recreational beach and poolside activities, along with a mature retail infrastructure—including both physical stores and advanced e-commerce platforms—is supporting sustained demand. Strategic marketing, celebrity endorsements, and seasonal promotions also play a vital role in reinforcing North America's leadership in the swimwear market.
Europe remains a vital region in the global swimwear market, with continued growth expected through 2025. The market is supported by a strong tourism industry, rising health and wellness awareness, and increasing participation in water-based sports and leisure activities.
Countries such as France, Italy, and Spain lead in both design innovation and fashion-forward swimwear trends. Furthermore, the demand for sustainable and eco-friendly materials is gaining traction, influencing purchasing behavior and brand strategies across the region. The diverse climate and fashion preferences across Europe contribute to a broad and dynamic swimwear market.
United States and Canada
The United States and Canada are the dominant players in the North American swimwear market, contributing significantly to the region’s projected 34.9% global market share in 2025. The U.S. leads with its expansive retail infrastructure, high consumer spending, and strong presence of leading swimwear brands that continuously innovate in terms of design, sustainability, and technology.
The nation’s beach-oriented lifestyle and year-round fitness culture also drive consistent demand. Canada supports market growth with rising interest in seasonal swimwear, increased participation in water-related sports, and growing online retail penetration. Both countries benefit from a fashion-forward consumer base and advanced supply chain networks.
| Report Coverage | Details | ||
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| Base Year: | 2024 | Market Size in 2025: | USD 21.80 Bn |
| Historical Data for: | 2020 To 2024 | Forecast Period: | 2025 To 2032 |
| Forecast Period 2025 to 2032 CAGR: | 3.3% | 2032 Value Projection: | USD 27.38 Bn |
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| Companies covered: |
SUMMERSALT, Hunza G, Seafolly , LVMH Moët Hennessy Louis Vuitton, MARYSIA, Adidas AG, Missoni, La Perla, Nike, Asics, LA PERLA, Solid & Striped, Jade Swim, Swimsuits for All, Swimwear Anywhere Inc, Aqua Bay Swim Co., Iconic Apparel House , Boston Proper, LLC, K&B Sportswear, MYMARINI, and Pin-Up Stars |
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About Author
Sakshi Suryawanshi is a Research Consultant with 6 years of extensive experience in market research and consulting. She is proficient in market estimation, competitive analysis, and patent analysis. Sakshi excels in identifying market trends and evaluating competitive landscapes to provide actionable insights that drive strategic decision-making. Her expertise helps businesses navigate complex market dynamics and achieve their objectives effectively.
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