Panel will ask whether European creators can compete on equal terms with their US counterparts
Pune, India, October 30, 2026: Coherent Market Insights (CMI) announced that its Founder & CEO, Raj Shah, will join a panel discussion at Paris Creator Week (PCW) 2026 titled “Can European Creators Compete on Equal Terms with the US?” The session takes place on Wednesday, 4 November 2026, at 2:00 PM on the Expert Stage at the Grande Halle de la Villette, Paris.
The discussion will look at how the European and US creator economies differ. Topics include market fragmentation, brand investment, and performance measurement, as well as opportunities to strengthen Europe’s global competitiveness.
Mr. Shah will be joined by Michael Lehrer, Vice President of Agency Sales at CreatorIQ, and Scott Guthrie, Co-founder, European Influencer Marketing Alliance (EIMA). The session will be moderated by Drew Baldwin of Prentiss Media.
“Comparing the European and US creator economies means looking beyond audience size to structure: how markets are organised, how brands allocate budgets, and how results are measured. These factors influence where creators can build sustainable businesses and identify opportunities for further growth,” said Raj Shah, Founder & CEO, Coherent Market Insights.