India / Global - 2025 - Coherent Market Insights (CMI) was honored to serve as Research Partner for the ET NOW Best Tech Brands 2025, a national platform recognizing India’s most credible, innovative, and high-performing technology brands across enterprise, consumer, and emerging technology domains.
As an AVP – Research & Consulting, Mr. Mohit Shrivastava represented Coherent Market Insights in the initiative. He described the thorough, transparent, and multi-phase research methodology used to determine top technology brands in India. In order to ensure legitimacy, fairness, and industry relevance, he stressed that the final choices offer a balanced representation across technology industries, enterprise sizes, and geographic presence.
Advancing Credible Recognition in Technology Ecosystem in India
The ET NOW Best Tech Brands 2025 initiative came into being to create a systematic, evidence-based recognition framework based on quantifiable business success, innovation capability, operational scale, and consumer impact.
The initiative’s objective was to categorized tech brands on visibility as well as on sustained financial strength, strategic execution, and innovation depth in a setting characterized by fast-paced digital changes and emerging technologies.
The Role of CMI as a Research Partner: Establishing a Transparent Technology Standard
CMI’s role as a Research Partner for the ET NOW Best Tech Brands 2025 involved designing and implementing a comprehensive, multi-stage assessment approach to pinpoint most reliable and successful tech brands in India.
At the start of the process, using organized primary and secondary research, CMI conducted a nationwide intelligence-led mapping exercise identifying 1,000 technology brands. Regulatory filings with the Ministry of Corporate Affairs, Startup India, DPIIT and MeitY databases, industry bodies such as NASSCOM and the Confederation of Indian Industry, and stock exchange disclosures from NSE and BSE India were among the verified sources. CMI further relied on company reports, reliable media coverage, and technology ecosystem databases for the evaluation process. This guaranteed thorough presence in the following areas: enterprise IT, fintech, AI, cloud, cybersecurity, IoT, telecom, consumer technology, and emerging innovation segments.
CMI screened all identified brands under mandatory eligibility criteria, such as operational presence in at least two Indian states, a minimum three-year track record, and proved technology-led offerings. CMI further categorized the companies on the basis of revenue scale to ensure balanced representation of large, mid-sized, and growth-stage enterprises.
Following a structured validation, a weighted scoring system was used to assess the financial performance, client base strength, innovation capability, customer satisfaction, strategic efforts, and expansion trajectory of the shortlisted brands. The majority of the composite score was considered the primary performance indicators. The final evaluation was then refined by growth momentum, partnerships, technological breakthroughs, and market positioning.
From the initial 1,000 tech brands, CMI selected the Top 200 Best Tech Brands using cumulative scoring and multi-layer validation. CMI’s approach made sure that recognized brands exhibit measurable performance, technological differentiation, customer impact, and sustained strategic relevance in the evolving digital economy in India.
About ET NOW Best Tech Brands Conclave 2025
The ET NOW Best Tech Brands Conclave 2025 is a premier national platform honoring excellence and leadership in India’s technology landscape. In its sixth edition, the conclave honors innovative tech brands that are influencing India’s digital economy future by building trust, fostering change, and fueling impact on enterprise and consumer technology sectors. The platform is curated by ET Edge and powered by ET NOW’s CXO network, assembling 1,000+ senior technology leaders and decision-makers to highlight innovation and strategic excellence. The event convenes visionary keynotes, C-suite power panels, fireside chats, and brand monologues, culminating in the launch of the Tech Playbook 2025—a premium editorial showcase of India’s most impactful tech success stories—and the felicitation of the Best Tech Brands on a national stage in Bangalore.
About Coherent Market Insights
Coherent Market Insights (CMI) is a global market intelligence and consulting firm delivering data-driven insights across diverse industries. CMI has its headquarter in India and strategic partnerships in the U.K. and Japan in addition to its presence in the U.S. CMI serves clients in more than 32 countries worldwide with 300+ full-time consultants and a global network of domain experts across 24 countries, facilitating well-informed decision-making in rapidly changing markets.
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