A tissue towel is an absorbent towel made from tissue. Unlike cloths towel, a tissue towel is disposable and can be used only one time. Paper towels are loosely woven to soak up the water, which enables water to travel between the fibers against gravity known as a capillary effect.
Drivers and Restraints
Increasing hygiene awareness among the consumers is driving the growth of the global tissue towel market, owing to certain properties such as lightweight, strength, softness, and absorbency. Tissue towel offers advantages such as prevention of bacterial infection when used for hand drying, which reduces the risk of communicable diseases such as cold and flu, this, in turn, is driving the growth of the tissue towel market. Tissue paper offers advantages such as moisturizing effect, softer touch, standardization in tissue paper making which leads to changing consumer buying habits towards tissue and influence of E-commerce on the consumer. Furthermore, advancements like sustainability, new products and packaging in the tissue manufacturing technology such as Air Dried tissue (ADT), Advanced Tissue Molding System (ATMOS), and New Tissue Technology (NTT) tissue making technologies are fueling the growth of the market.
However, increasing environmental concerns regarding excessive usage of paper products are restraining growth of the global tissue products market. Furthermore, the availability of alternatives for tissue products such as electric hand dryers and cotton towels is another factor hindering the growth of global tissue products market.
Market Trends
On the basis of application, the residential segment is projected to witness significant growth in the global tissue towel market over the forecast period. Increasing adoption of tissue towels in the commercial industry such as hotels, restaurants, healthcare facilities, educational institutions, commercial and business institutions, and public places is fueling the growth of the tissue towel market.
Market Outlook
The Asia Pacific is the fastest-growing region in the global tissue products market, owing to the increasing demand for tissue products from countries such as China and India. Asia Pacific region holds a dominant position in the tissue towel market as tissue towel production increased to 7 million tons since 2007 and it’s due to M&A, recent developments, innovation technology by the key players. Furthermore, increasing the manufacturing capacity of tissue products by market players is fueling the growth of the market in this region. For instance, Hengan Group expanded tissue production capacity in China by 50 thousand tons per year in January 2018.