An increase in hair and scalp problems, an increase in the popularity of medicinal herbs hair care products, comprehensive marketing strategies for hair care products, a rise in disposable income, technological advancements in product manufacturing, and a rise in spending on haircare products are some of the key factors driving the growth of the global market for hair care products. Moreover, appealing packaging, increased consumer awareness of hair care, and a trend towards hair care and style products are driving the market for hair care.
The Hair Care Industry will bring in $2.96 billion in revenue in 2023. The market is projected to expand by 3.56% per year (CAGR 2023-2027).
Market Leaders in the Hair Care products Industry:
Unilever PLC:
TRESemme haircare is a brand owned by Unilever PLC. The company was founded in 19th century. Headquarters are located in London. Following up on its announcement from May 30 2023, Unilever revealed on July 7 2023 that it has successfully acquired the majority of Nutrafol, a well-known manufacturer of hair wellness products.
Procter Gamble Co:
Established in 1837. Headquarter locations are in Cincinnati, Ohio. Head and Shoulders, Pantene, and Herbal Essences are some of the hair care brands owned by Procter & Gamble Co. Recent acquisitions by Frim include OUAI Haircare in December 2021, TULA in January 2022, and Mielle Organics in January 2023.
L’oréal s.a:
L'Oreal, the world's largest cosmetics firm, was established in 1909. The company's top-selling brands include Yves Saint Laurent, Lancome, CeraVe, Garnier, Kiehl's, L'Oreal Paris, and Maybelline. Headquarters in France's Clichy. On December 8th, 2021, L'Oréal signs a contract to buy California-based American skincare brand Youth to the People.
