Influencer marketing platform is a software solution that is designed to assist brands and agencies with their campaigns. This is a type of marketing platform that concentrates on promoting brand message to the larger industry. Influencer marketing platform plays an important role in content and social marketing. For instance, Instagram influencer promotion is a novel way to promote products and services to the customers. The increasing need for brands to foster a deeper connection with consumers helps in driving the market growth. These marketing platforms enable organizations to work with influencers in order to develop better connections and higher engagement with the customers.
Market Dynamics
The global influencer marketing platform market is expected to grow significantly during the forecast period, owing to the increased adoption of advanced technologies such as artificial neural networks, natural language processing, machine learning, and artificial learning. These advanced technologies are used to provide better results and analytics that are expected to help marketers in taking better decisions. Increasing adoption of artificial intelligence-based influencer marketing platforms are expected to create an environment for marketers to establish collaborations. Artificial neural networks and natural language processing are used by marketers to offer meaningful insights by analyzing posts, image attributes, and helping brands to simplify their workflow process. For instance, in September 2017, IZEA, a U.S.-based marketing influencer platform company, launched CurationEngine that uses machine learning to process high volume of information for analysis in order to improve network quality.
Among end user, the fashion & lifestyle segment is expected to exhibit the highest growth during the forecast period. This is attributed to the increasing number of millennials on social media platforms for promoting brands and agencies. The fashion & lifestyle industry is mostly visual-based as people respond better to images and videos of fashion-related products. Therefore, fashion and lifestyle industries are focusing on image and video-based mostly viewed social media platforms such as Instagram, Facebook, YouTube, and others. For instance, according to Coherent Market Insights’ analysis, the number of Facebook users in the U.S. reached 223.2 million in 2020 from 213.1 in 2017.
Key features of the study:
- This report provides in-depth analysis of the global influencer marketing platform market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2020– 2027), considering 2019 as the base year
- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategies adopted by the leading market players
- It profiles leading players in the global influencer marketing platform market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, market capital, key developments, strategies, and future plans
- Companies covered as a part of this study include IZEA, HYPR-DRIVE Ltd., Traackr, Launchmetrics, JuliusWorks, Inc., KLEAR, Upfluence, AspireIQ, Mavrck, Lumanu Inc., LINQIA, INC, InfluencerDB, ONALYTICA, Lefty, Social Beat, and Grapevine
- Insights from this report would allow marketers and management authorities of companies to make informed decisions regarding future product launches, product upgrades, market expansion, and marketing tactics
- The global influencer marketing platform market report caters to various stakeholders in this industry including investors, suppliers, managed service providers, third-party service providers, distributors, new entrants, and value-added resellers
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global influencer marketing platform market
Detailed Segmentation
- Global Influencer Marketing Platform Market, By Component:
- Solution
- Services
- Consulting
- Deployment and Integration
- Support and Maintenance
- Global Influencer Marketing Platform Market, By Application:
- Search & Discovery
- Campaign Management
- Influencer Relationship Management
- Analytics & Reporting
- Compliance Management & Fraud Detection
- Others
- Global Influencer Marketing Platform Market, By Organization Size:
- Global Influencer Marketing Platform Market, By End-use Industries
- Fashion & Lifestyle
- Agencies & PR
- Retail & Consumer Goods
- Health & Wellness
- Ad-Tech
- Banking & Finance
- Travel & Tourism
- Others
- Global Influencer Marketing Platform Market, By Region:
- North America
- By Component:
- Solution
- Services
- Installation Service
- Integration Service
- Maintenance & Support Service
- By Application:
- Search & Discovery
- Campaign Management
- Influencer Relationship Management
- Analytics & Reporting
- Compliance Management & Fraud Detection
- Others
- By Organization Size:
- By End-use Industries:
- Fashion & Lifestyle
- Agencies & PR
- Retail & Consumer Goods
- Health & Wellness
- Ad-Tech
- Banking & Finance
- Travel & Tourism
- Others
- By Country:
- Europe
- By Component:
- Solution
- Services
- Installation Service
- Integration Service
- Maintenance & Support Service
- By Application:
- Search & Discovery
- Campaign Management
- Influencer Relationship Management
- Analytics & Reporting
- Compliance Management & Fraud Detection
- Others
- By Organization Size:
- By End-use Industries:
- Fashion & Lifestyle
- Agencies & PR
- Retail & Consumer Goods
- Health & Wellness
- Ad-Tech
- Banking & Finance
- Travel & Tourism
- Others
- By Country:
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Rest of Europe
- Asia Pacific
- By Component:
- Solution
- Services
- Installation Service
- Integration Service
- Maintenance & Support Service
- By Application:
- Search & Discovery
- Campaign Management
- Influencer Relationship Management
- Analytics & Reporting
- Compliance Management & Fraud Detection
- Others
- By Organization Size:
- By End-use Industries:
- Fashion & Lifestyle
- Agencies & PR
- Retail & Consumer Goods
- Health & Wellness
- Ad-Tech
- Banking & Finance
- Travel & Tourism
- Others
- By Country:
- China
- India
- Japan
- Australia
- South Korea
- ASEAN
- Rest of Asia Pacific
- Latin America
- By Component:
- Solution
- Services
- Installation Service
- Integration Service
- Maintenance & Support Service
- By Application:
- Search & Discovery
- Campaign Management
- Influencer Relationship Management
- Analytics & Reporting
- Compliance Management & Fraud Detection
- Others
- By Organization Size:
- By End-use Industries:
- Fashion & Lifestyle
- Agencies & PR
- Retail & Consumer Goods
- Health & Wellness
- Ad-Tech
- Banking & Finance
- Travel & Tourism
- Others
- By Country:
- Brazil
- Mexico
- Argentina
- Rest of Latin America
- Middle East and Africa
- By Component:
- Solution
- Services
- Installation Service
- Integration Service
- Maintenance & Support Service
- By Application:
- Search & Discovery
- Campaign Management
- Influencer Relationship Management
- Analytics & Reporting
- Compliance Management & Fraud Detection
- Others
- By Organization Size:
- By End-use Industries:
- Fashion & Lifestyle
- Agencies & PR
- Retail & Consumer Goods
- Health & Wellness
- Ad-Tech
- Banking & Finance
- Travel & Tourism
- Others
- By Country/Region:
- GCC Countries
- South Africa
- Rest of Middle East and Africa
- Company Profiles
- IZEA*
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments/ Updates
- HYPR-DRIVE Ltd.
- Traackr
- Launchmetrics
- JuliusWorks, Inc.
- KLEAR
- Upfluence
- AspireIQ
- Mavrck
- Lumanu Inc.
- LINQIA, INC.
- InfluencerDB
- ONALYTICA
- Lefty
- Social Beat
- Grapevine
“*” marked represents similar segmentation in other categories in the respective section.
