The commonly cultivated variety of ornamental sunflower includes a number of varieties that are used for various purposes. Ornamental sunflowers are widely cultivated for the use as a cut flower, potted plant or in the garden therefore, the breeding of ornamental sunflower depends on its use. A common characteristic of the ornamental sunflower is the breeding for the desirable plant architecture and morphology, flower performances, duration of flowering and other characteristics. The use of hybrid sunflower has more advantages compared to the use of varieties because of the exploitation of heterosis, enabling higher crop uniformity, better vigor, wider range of floral colors, simple breeding methods for gene introduction for disease resistance, easier harvesting and providing uniform seed moisture and storage durability.
Having flowers around the home and office greatly improves people’s mood and reduces the likelihood of stress-related depression. Flowers and ornamental plants increase the level of positive energy and help people feel secure and relaxed. Overall, adding flowers reduces anxieties, and makes feel more relaxed, secure, and happy. Flowers decrease depression, refreshes recent memory, encourages companionship, and inspires social networking. According to a data published by the Society of American Florists, the association that connects and cultivates a thriving floral community in 2018, America’s aging population, 40 million and rising – faces the challenge of growing older, including depression, memory loss, and social withdrawal. Also, 81% of seniors who participated in the study conducted by the Society of American Florists Organization in 2018, reported a reduction in depression owing to flowers.
Floriculture includes the production of bedding and garden plants, foliage plants, potted flowering plants, cut flowers, cut cultivated greens, and floriculture materials. According to a data published by the Agricultural Marketing Resource Center (AgMRC), a national virtual resource center for value-added agricultural groups, 46% of U.S. consumer’s purchase outdoor bedding and garden plants, 34% of consumers buy fresh flowers, and 20% buy flowering/green houseplants.
Increasing spending in healthcare sectors is significantly surging floriculture coupled with ornamental plantation such as ornamental sunflowers and others as hospitals are planting flowers. This factor is augmenting the global ornamental sunflower market growth. For instance, according to a data published by Biocom California, an influential statewide life science organization in 2021, between 2020 and 2024, global health spending is expected to rise at a 3.9% compound annual growth rate (CAGR), considerably faster than the 2.8% recorded in 2015–2019.
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