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Partner relationship management, more commonly known as PRM, is an integrated system of policies, procedures, tools, and technologies that help an information technology company deal with partner relationships effectively. The most common partners in an organization are suppliers and customers. These two groups require different approaches to dealing with each other. For instance, suppliers often provide the products that organizations need while also promoting their own interests. Customers on the other hand typically make purchases based on many factors, including the price, quality, and service, however may be hindered from achieving this by suppliers who take advantage of their suppliers' market position by charging excessive tariffs and fees or failing to meet delivery deadlines.

Market Dynamics

Growing focus on enhancing partner communication and reduction in channel management costs are expected to boost the global partner relationship management (PRM) solution market. PRM solution plays a key role in any organization as it improves relationships with partners and enables them to generate more sales for the company. Many companies are focused on enhancing partner communication, in order to expand their sales and reduce management costs. This, in turn, is expected to drive market growth.

Moreover, rising popularity of the Internet of Things (IoT) is expected to accelerate growth of the global partner relationship management (PRM) solution market in the near future.

Key features of the study:

  • This report provides in-depth analysis of the partner relationship management (PRM) solution market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global partner relationship management (PRM) solution market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Salesforce.com, Inc., LogicBay Corporation, Oracle Corporation, Allbound Inc., International Business Machines Corp, Impartner Software, ZINFI Technologies, Inc., Zyme Solutions, PartnerPath, Blackhawk Engagement Solutions, Inc., The Planet Group, Allbound Inc., and Channeltivity, LLC.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global partner relationship management (PRM) solution market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global partner relationship management (PRM) solution market

Detailed Segmentation:

  • Partner Relationship Management (PRM) Solution Market, By Solutions
    • Lead Management
    • Partner Portal Management
    • Financial and Partner Program Management
    • Partner Systems of Record and Business Planning
    • Managing Market Development Fund & Co-op Funds
    • Business Intelligence
    • Others
  • Partner Relationship Management (PRM) Solution Market, By Deployment
    • On-Premise
    • Cloud
  • Partner Relationship Management (PRM) Solution Market, By Industry
    • BFSI
    • IT & Telecommunication
    • Healthcare
    • Retail
    • Manufacturing
    • Others

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Solution
      • Market Snippet, By Deployment
      • Market Snippet, By Industry
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New system Launch/Approvals
  4. Global Partner Relationship Management (PRM) Solution Market, By Solution, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • Lead Management
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Partner Portal Management
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Financial and Partner Program Management
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Partner Systems of Record and Business Planning
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Managing Market Development Fund & Co-op Funds
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Business Intelligence
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  5. Global Partner Relationship Management (PRM) Solution Market, By Deployment, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • On-premise
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Cloud
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  6. Global Partner Relationship Management (PRM) Solution Market, By Industry, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • BFSI
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • IT & Telecommunication
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Healthcare
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Retail
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Manufacturing
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  7. Global Partner Relationship Management (PRM) Solution Market, By Region, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2020 and 2028 (%)
    • North America
      • Regional Trends
      • Market Size and Forecast, By Solution, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • U.S.
        • Canada
        • Mexico
    • Latin America
      • Regional Trends
      • Market Size and Forecast, By Solution, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • Brazil
        • Argentina
        • Mexico
        • Rest of LATAM
    • Western Europe
      • Regional Trends
      • Market Size and Forecast, By Solution, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • Germany
        • France
        • U.K.
        • Spain
        • Italy
        • NORDIAC
        • Benelux
        • Rest of WE
    • Eastern Europe
      • Regional Trends
      • Market Size and Forecast, By Solution, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • Russia
        • Poland 
        • Rest of EE
    • APEJ
      • Regional Trends
      • Market Size and Forecast, By Solution, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • China
        • India
        • ASEAN
        • ANZ
        • Rest of APAC
        • Japan
    • MEA
      • Regional Trends
      • Market Size and Forecast, By Solution, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Deployment, 2017–2028 (US$ Million)
      • Market Size and Forecast, By Industry, 2017–2028 (US$ Million)
      • Market Share Analysis, By Country, 2020 and 2028 (%)
        • GCC
        • North Africa
        • South Africa
        • Rest of MEA
  8. Competitive Landscape
    • Company Profiles
      • Salesforce.com, Inc
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • LogicBay Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Oracle Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Allbound Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • International Business Machines Corp
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Impartner Software.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • ZINFI Technologies, Inc
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Zyme Solutions.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • PartnerPath.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Blackhawk Engagement Solutions, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • The Planet Group.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Channeltivity, LLC.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
  9. Section
    • References
    • Research Methodology
    • About us and Sales Contact

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