Podcasting Market

Podcasts are audio files that can be played or downloaded from the internet. The popular format of podcasts include interviews, panels, solo, repurposed content, and conversational. The podcasts are easily accessible to listeners during their day to day travel. The popularity of podcast increased gradually since its inception in early 2000’s.

Market Dynamics

The busy lifestyle of people in metro cities is expected to drive growth of the podcasting market during the forecast period 2020-2027. Generation z (post millennial generation) spends average of around 5 to 6 hours daily on mobile, according to CMI analysis in October 2020. The podcasts are easily accessible through mobiles. Moreover, online music platforms such as Spotify India are launching podcast services. For instance, in November 2019, Spotify India launched interview and solo format podcasts. In the period of 2018 to 2019, the number of podcasts on Spotify increased from 10,000 to 500,000. There listeners also increased at a significant 14% rate on monthly basis in Q2 and Q3 of 2019.  This indicates that the demand of podcast is increasing at very high pace. Moreover, in February 2020, Spotify acquired Ringer, an online podcast provider. This acquisition is expected to enhance the podcast offerings of Spotify. 

Slow internet speed and undeveloped telecom infrastructure in countries such as Iraq and Cuba, according to CMI analysis in October 2020 is expected to restrain the podcasting market growth during the forecast period.

Market Taxonomy

This report segments the global podcasting market on the basis of genre, format, and region. On the basis of genre, the global podcasting market is segmented into news & politics, society & culture, comedy, sports, and others. On the basis of format, the global podcasting market is segmented into interviews, panels, solo, repurposed content, and conversational. On the basis of region, the global podcasting market is segmented into North America, Latin America, Europe, Asia Pacific, Middle East, and Africa.

Key features of the study:

• This report provides in-depth analysis of the global podcasting market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2020-2027), considering 2019 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
• It profiles leading players in the global podcasting market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
• Key companies covered in the global podcasting market include Amazon.com, Inc., Spotify AB, Apple, Inc., Soundcloud Limited, TuneIn Radio, iHeartMedia, Inc., Google Podcasts, Stitcher, and Pandora Media, Inc.
• These key market players are focusing on collaboration strategy with other market leaders to innovate and launch new products to meet the increasing needs and requirements of consumers
• Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up gradation, market expansion, and marketing tactics
• The global podcasting market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global podcasting market

Detailed Segmentation:

• Global Podcasting Market, By Genre:
• News & Politics
• Society & Culture
• Comedy
• Sports
• Others
• Global Podcasting Market, By Format:
• Interviews
• Panels
• Solo
• Repurposed Content
• Conversational
• Global Podcasting Market, By Region:
• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa
• Company Profiles
• Amazon.com, Inc.*
• Company Overview
• Product Portfolio
• Financial Performance
• Key Strategies
• Recent Developments
• Future Plans
• Apple, Inc.
• Google Podcasts
• iHeartMedia, Inc.
• Pandora Media, Inc.
• Soundcloud Limited
• Spotify AB
• Stitcher
• TuneIn Radio

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