Skin Barrier Products Market
In ostomy management, a skin barrier adheres to the peristomal (stoma) skin, protecting it from stoma output and attaching the pouch to the body. The skin barrier is separate from the pouch in a two-piece system, while in a one-piece system, they are combined.
As it protects one's skin from stoma output and keeps the pouch in place, skin barrier is the most important component of the pouching system. There are numerous skin barrier options available to provide the best seal around the stoma, prevent leakage, and protect one's skin.
Market Dynamics
Market players are focused on launching awareness campaigns related to ostomy care, which is expected to contribute to the growth of the global skin barrier products market over the forecast period. For instance, in October 2021, ConvaTec, a global medical products and technologies company, announced that to commemorate World Ostomy Day on Saturday, the company launched a month-long campaign to celebrate the ostomy community, including a Global Patient Summit. During the month of October, ConvaTec encouraged ostomates to use the hashtag #myhealthybonds to share their stories of healthy body image and medical, professional, and personal relationships on Instagram.
Market players are also focusing on adopting strategies such as acquisitions, which is expected to strengthen their position in the global skin barrier products market. For instance, in August 2020, Medline, a healthcare company, announced the acquisition of ConvaTec's SensiCare and Aloe Vesta skincare product lines. ConvaTec is a global medical products company based in the U.K. The US$ 29 million acquisition expanded Medline's portfolio of advanced skincare products to include the well-known brand of patient cleansing, moisturizing, and skin protectants.
Market players are further engaged in the expansion of their global presence by adopting strategies such as contract agreements, which is expected to drive the growth of the global skin barrier products market. For instance, in March 2021, Hollister Inc., a global medical device company and the market leader in ostomy care in the U.S., had been awarded an ostomy product contract by Vizient, Inc., a member-driven health care performance improvement company. The new agreement gives Vizient members access to the entire portfolio of Hollister Inc.’s ostomy products, including its ceramide-infused products, CeraPlus skin barriers and Adapt CeraRing barrier rings, at contracted pricing.
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Table of Contents
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