Customer communications management (CCM) is a type of software that enables organizations for the management of customer communications across a variety of media. It includes email, printed documents, text messages, and web pages. Customer communication management (CCM) enhances the creation, delivery, storage, and retrieval of outbound communications. This includes new product introductions, marketing, renewal notification, bill and payment notification, and claims correspondence and documentation. The CCM Software market has developed from the convergence of output management technologies and document composition & generation. Thus, the customer communication management market is expected to witness a paradigm shift in growth trends during the forecast period.
Advent of novel and cutting-edge communication channels has made customer communication more and more dynamic. Currently, various organizations are focused on diverse and different communication channels, in order to reinforce their presence across various platforms. As a result of this, customers can be connected across the world. Moreover, the growing focus on context-enriched information and multi-channel output. CCM service providers are focused on delivering high-quality information to their users. Increasing technological advancements and high penetration of cloud technologies across various industries are boosting the demand for context-enriched information through social analytics. Moreover, growing demand for personalization in customer communication is expected to boost growth of the market in the near future.
This report segments the global customer communication management market on the basis of by solution, enterprise size, by deployment model, by end use industry, and region. On the basis of solution, the global customer communication management market is segmented into Software Suite, Managed CCM Services, and Other Services (Consulting, Integration and Maintenance). On the basis of deployment model, global customer communication management market is segmented into on-premises and cloud. On the basis of enterprise size, global customer communication management market is segmented into Large Enterprises and Small and Medium Enterprises. On the basis of end use industry, global customer communication management market is segmented into Healthcare, BFSI, IT & Telecom, E-commerce and Retail, Hospitality and Travels, Government & Utilities, and Others (Education, Entertainment, and Media). On the basis of region, global customer communication management market is segmented into North America, Latin America, Europe, APAC, Middle East and Africa.
Key features of the study:
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