Beetroot powder market

The beetroot powder is made from beetroot vegetable. Beetroot is a round root vegetable available in red, white, yellow, or striped versions. Beetroot contains antioxidants, vitamins A, B6, and C, magnesium, iron, calcium, proteins, and soluble fibers. There are various benefits associated with beetroot powder such as it boosts stamina and muscle blood flow. It also regulates homocysteine as beetroot is high in betaine. Beetroot powder helps to maintain blood pressure and blood sugar level.

Market Dynamics

Increasing preference towards consumption of healthy food and beverages among the populace is expected to boost demand for beetroot powder over the forecast period. According to the U.S. National Institute of Health (NIH), beetroot consumption offers advantageous physiological effects that can translate to improved clinical outcomes for several pathologies such as hypertension, atherosclerosis, and dementia. Moreover, beetroot powder is used in the food and beverages industry as taste enhancer and natural coloring pigment. These factors are expected to propel the global beetroot powder market growth.

Market Outlook

Asia Pacific, North America, and Europe is expected to witness significant growth in the market, owing to increasing use of beetroot powder in various food products and significant growth in the food processing industry. For instance, in Australia, beetroot powder considered as an iconic ingredient of conventional Australian version of hamburger. It is also widely used in salads or added to pasta dishes. According to the Indian Department of Industrial Policies and Promotion (DIPP), food processing industry received US$ 7.54 billion worth of Foreign Direct Investment (FDI) during the period 2000-2017. Moreover, The Confederation of Indian Industry (CII) estimates that Indian food processing industry has a potential to attract US$ 33 billion of investment during 2017-2027.

Key Players

Key players operating in the global beetroot powder market include, Super Sprout LLC & Juices International Pty Ltd., Indigo Herbs Radiance Ltd., Mountain Rose Herbs, Nature's Way Products, Yesraj Agro Exports, Natures Aid Ltd., Changsha Vigorous Tech, Bioglan, Go Superfood, Botanical Ingredients Ltd., and Windmill Organics.

Market Taxonomy

On the basis of product type, the global beetroot powder market is segmented into:

• Conventional
• Organic
• Others

On the basis of packaging, the global beetroot powder market is segmented into:

• Cans
• Bottles
• Bags
• Others

On the basis of application, the global beetroot powder market is segmented into:

• Food
• Cosmetics
• Pharmaceuticals
• Others

On the basis of region, the global beetroot powder market is segmented into:

• North America
  • U.S.
  • Canada
• Latin America
  • Brazil
  • Argentina
  • Mexico
• Europe
  • U.K.
  • Germany
  • Italy
  • Spain
  • France
  • Poland
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • New Zealand
  • Japan
  • ASEAN
  • Australia
• Middle East
  • Gulf Cooperation Council (GCC)
  • Israel
  • Rest of Middle East
• Africa
  • Northern Africa
  • South Africa
  • Central Africa

Key Developments:

• In September 2018, Zuma Drinks introduced a new organic beetroot powder, which would add a striking color and flavor to any drink.
• In February 2017, Love Beets is expanding its product offering with 100% pure Beet Powder which is an ideal item for health enthusiasts, fitness fanatics and for those who are looking to incorporate more better-for-you ingredients in their diet.