BEHAVIORAL REHABILITATION MARKET ANALYSIS

Behavioral therapy is an umbrella term for types of therapy that treat mental health disorders. This form of therapy looks to identify and help change potentially self-destructive or unhealthy behaviors. Behavioral rehabilitation uses positive reinforcement to create lasting changes by changing unwanted behaviors after a brain injury. It is a wildly used methodology to recover patients from behavioral addictions (same as substance misuse addictions, and usually, require the individual to undergo different methodological courses along with drugs). It is designed to create a new intervention that could not only prevent new mood episodes but also improve memory, attention, executive functioning, and enhance quality of life.

Market Statistics:

The global behavioral rehabilitation market was valued at US$ 226,285.9 Mn in 2021 and is forecast to reach a value of US$ 310,435.0 Mn by 2028 at a CAGR of 4.8% between 2022 and 2028.

North America held dominant position in the global behavioral rehabilitation market in 2020, accounting for 38.5% share in terms of volume, followed by Europe and Asia Pacific, respectively.

Figure 1. Global Behavioral Rehabilitation Market Share (%), by Region, 2021

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Recent Developments:

In June 2021, Acadia Healthcare announced the launch an innovative pilot program to reduce the risk of suicide among adults who have been receiving outpatient treatment for opioid use disorder.

In November 2020, Behavioral Health Group (BHG) announced its expanding footprint and service line with the acquisition of Wellness Ambulatory Care in Knoxville, TN.

In March 2018, AAC Holdings Inc. announced the completion of the acquisition of AdCare Inc. AdCare Inc. focuses on delivering addiction treatment in New England, with around 8,000 hospital and residential admissions and over 116,000 outpatient visits per year.

Market Drivers:

1. Growing prevalence of behavioral disorders across the globe is expected to boost the growth of the global behavioral rehabilitation market over the forecast period. Behavioral disorders typically develop in childhood or adolescence. Nearly everyone shows some of these behaviors at times, but behavioral disorders are more serious. Behavioral disorders involve a pattern of disruptive behaviors in children that last for at least 6 months and cause problems in school, at home and in social situations. According to the National Institute of Mental Health (NIMH), emotional and behavioral disorders affect 10-15% of children worldwide.
2. Increasing awareness of the available therapeutic options is expected to augment growth of the global behavioral rehabilitation market during the forecast period. For instance, in May 2021, The Texas Health and Human Services Commission (HHSC) launched a new behavioral health awareness eLearning series to empower families with more knowledge and understanding of behavioral health conditions that impact more than 3 million Texans each year. The series will empower and prepare communities to better understand signs and symptoms of mental illness, decreases stigma, and promotes emotional, psychological, and social well-being for Texans.

Figure 2. Global Behavioral Rehabilitation Market Share (%), by Type of Behavioral Disorder, 2021

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Market Restraints:

1. Impact of stigma on people with behavioral disorder is expected to hamper the growth of the global behavioral rehabilitation market. For instance, the stigma associated with the behavioral disorder has a negative impact on people, and it directly affects individuals and their families. Social stigma and discrimination can make mental health problems worse and stop a person from getting the help they need. Moreover, stigma can prevent mentally ill people from seeking treatment, adhering to treatment regimens, and living successfully in community settings.
2. Lack of awareness among people about behavioral disorders is expected to hinder growth of the global behavioral rehabilitation market. For instance, behavioral disorders involve a pattern of disruptive behaviors, and often difficult to identify these problems due to lack of awareness. According to Mental Health America (mahanatinal.org), the percentage of adults with a mental illness who report unmet need for treatment has increased every year since 2011. In 2019, over 24.7% of adults with a mental illness report an unmet need for treatment.

Market Opportunities:

1. Advent of online counselling (or telerehabilitation) is expected provide significant growth opportunities for players in the behavioral rehabilitation market. In January 2022, BHI-TWP launched of TeleBehavioral Health 301 and 401 series starting. The 301 series will focus more on how TeleBehavioral Health skills can be used to enhance the mental health for certain populations and on developing TeleBehavioral-specific tools and protocols. The 401 series will bring national experts from across the country to discuss highly relevant complex issues related to designing and implementing effective TeleBehavioral Health programs.
2. Increasing adoption of behavioral rehabilitation treatment options is expected offer lucrative growth opportunities for players in the global behavioral rehabilitation market. For instance, in October 2020, Golden Years Behavioral Health Group announced the addition of its recently licensed behavioral health outpatient services to provide counselling and support to community members in need of addiction, mental health, and other behavioral health services.

Market Trends/Key Takeaways:

1. Increase investment in programs to eliminate substance abuse is expected to drive growth of the global behavioral rehabilitation market. For instance, in May 2022, Department of Health and Human Services (HHS) announced a funding opportunity of nearly $ 15 million for a three-year federal grant to establish a Substance Abuse and Mental Health Services Administration (SAMHSA) program that will strengthen the delivery of behavioral health care to residents of nursing homes and other long-term care facilities.
2. Favorable government initiatives is expected to propel the growth of the global behavioral rehabilitation market. For instance, in March 2018, UC San Francisco teamed up with the City of San Francisco and three other public and private partners to open a new centre to address the city’s mental health inpatient needs. The centre will double the number of beds in the county that serve patients who do not need the acute care offered at UCSF, but are not able to care for themselves on their own.

Competitive Landscape:

1. Acadia Healthcare
2. AAC Holdings Inc.
3. Aurora Behavioral Health System
4. Behavioral Health Group
5. Haven Behavioral Healthcare Inc.
6. Magellan Health Inc.
7. Niznik Behavioral Health
8. Promises Behavioral Health
9. Springstone Inc.
10. Universal Health Services Inc.