China baby diapers market

Baby diaper is also known as nappy is a type of underwear that allows the baby to urinate or defecate in it. It easily absorbs and contains waste products in order to prevent the staining of outer cloths. Swim pants, training nappy, cloth, and biodegradable diapers are some of the types of baby diapers. They are basically produced from cloth or synthetic disposable products.

China baby diapers market is estimated to be valued at US$ 19,776.24 million in 2021 and is expected to exhibit a CAGR of 17.5 % over the forecast period (2021-2028).

Recent Developments:

In 2020, Procter & Gamble Co launched a new device called Lumi by Pampers at the Consumer Electronics Show in Las Vegas. The device adopts Pampers sensor technology that sends a notification when the diaper becomes dirty.

In 2019, Kimberly-Clark Corporation launched Special Delivery diapers, a new plant-based diaper, with a soft surface. This product helps a baby's sensitive skin, and it is part of its "No Baby Unhugged" platform.

In 2019, Unicharm (Thailand) Co Ltd, the maker of MamyPoko, launched MamyPoko Super Premium Organic and MamyPoko Pants Super Premium Organic, which are created with the “organic speed wave” technology, making use of an absorption pad with organic cotton. These two new products are expected to appeal to millennial parents.

China Baby Diapers Market: Drivers

Shifting preferences of parents from cloth nappies to disposable diapers is expected to drive the market growth of China baby diaper. Continuous product innovation coupled with the convenience factor and quality standards is also expected to foster the market growth of the baby diaper. Growing preferences of the consumer to spend more on baby hygiene products is again expected to foster the market growth of the China baby diaper over the foreseeable timeframe.

Rapid urbanization in the country due to the changing lifestyle of the consumers is driving demand for premium products. According to the United Nations, in Asia, China has experienced rapid urbanization which has increased nearly 60 percent in 2018 and is projected to rise to over 70 percent in 2030 and further to 80 percent by mid-century. Thus, rapid urbanization in the country is one of the key factors fueling the market growth of the China baby diaper in the near future.

China Baby Diapers Market: Opportunities

The advent of designer diapers is gaining traction in the market as they are highly appreciated by Chinese consumers. This is shifting consumer preferences towards premium and more comfortable products which in turn creating lucrative growth opportunities for the manufacturer. Growing awareness regarding the designer and more comfortable baby product due to the influence of social media is further projected to foster the market growth of the China baby diaper over the forecast period.

Aggressive marketing and promotional activities by the key manufacturer in order to position their product in the market are projected to bring new market opportunities. Various manufacturers are adopting promotional activities in order to reach target consumers and positioned their products in the market. Also, growing research and development activities by key manufacturers to develop more innovative and comfortable baby diaper products is again expected to foster market growth. 

Figure 1. China Baby Diapers Market – Opportunity Analysis

Market Trends:

Continuous product launch for business expansion by the key manufacturer is one of the major trends in the market. This ongoing trend is projected to foster the market growth of the China baby diaper. For instance, in August 2018, The US Consumer Goods Company Procter & Gamble launched Pampers Ichiban into the Chinese market in a China Women's Development Foundation and Yuxueyuan ceremony held in Beijing. The new Pampers Ichiban is specially designed for the tender skin of newborn babies.

Growing partnership and agreement among key manufacturers is one of the emerging trends in the market and this is projected to augment the market growth. For instance, in January 2018, Moony,  a baby diaper producer announced that it has entered into a partnership with Tmall, Alibaba’s B2C shopping site, to provide mothers shopping at a mall in Hangzhou a relaxing, hassle-free, and high-tech space where they can nurse their babies. Thus, increasing such strategic alliances in the market by the key manufacturer will favor market growth.

Figure 2. China Baby Diapers Market Share, By Product Type, 2020

Key Takeaways of the Graph:

• Among Product Type, the Disposable Diapers held dominant position in the market and accounted for 85.25% share in China baby diapers market in 2020. The segment is expected to reach US$ 58,090.60 million in 2028.
• Owing to the increasing awareness regarding maintaining the hygiene of infants, parents have strongly adopted the usage of baby diapers. Diapers are among the essential infant daily care products and baby wipes, which help prevent bacterial infection and provide comfort.

China Baby Diapers Market: Restraints                                                     

Growing health concern due to the presence of harmful chemicals in the baby diapers is projected to restrict market growth. Sodium polyacrylate is basically used in the baby diapers and this has allergic reactions on the baby skins. Moreover, prolonged use of diapers can also lead to the darkening of the skin around the diaper areas. All of these factors hamper the market growth.

Fluctuating prices of the raw material used in the manufacturing of the baby diaper are leading to a gap in supply and demand. This factor is expected to restrict the market growth of China.

China Baby Diapers Market: Competitive Landscape

Major players operating in China baby diapers market include, Procter & Gamble, Kimberly-Clark, Hengan, Unicharm Corp., and Ever Beauty.