Cognitive Bias Modification Treatment Market Analysis & Forecast: 2025-2032

Cognitive Bias Modification Treatment Market is estimated to be valued at USD 96.7 Mn in 2025 and is expected to reach USD 165.3 Mn in 2032, exhibiting a compound annual growth rate (CAGR) of 7.96% from 2025 to 2032. Cognitive bias modification (CBM) is a cognitive training exercise whereby common distortions in thinking are modified using a series of basic computerized selection tasks such as attuning to positive images over negative ones. CBM interventions are designed to modify attention and interpretation biases by repeated practice of cognitive tasks. Cognitive bias modification (CBM), also known as attentional bias training (ABT), is a computer-based therapy that works by gradually changing an individual’s attentional bias. An attentional bias is the tendency of an individual’s perceptions to be affected by the recurring thoughts.

Analysts’ Views on Global Cognitive Bias Modification Treatment Market:

The cognitive bias modification treatment market's growth can be hindered by the presence of well-established alternative treatment options such as pharmacological drugs that are used to treat anxiety and reduce alcohol use and smoking. For instance, relapse following alcohol withdrawal management can be prevented by pharmacotherapy and psychotherapy. According to an article published by JAMA Psychiatry, a monthly peer-reviewed medical journal, in November 2020, medications such as naltrexone and acamprosate reduced relapse rates by 5% to 8% in up to 1 year following treatment. However, technological advancements and increased awareness about cognitive bias modification treatment among people can help overcome the barrier and increase rate of people adopting cognitive bias modification treatment

Figure 1. Global Cognitive Bias Modification Treatment Market Share (%), by Type, 2025

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Global Cognitive Bias Modification Treatment Market - Driver

Increasing use of smartphones

Increasing number of people using smartphones and the increasing incorporation of smartphone-based cognitive bias modification treatment applications are expected to drive the market growth over the forecast period. CBM training can be promoted due to the increasing number of medical-related applications that are available on smartphones. Moreover, smartphone interventions also provide high accessibility to individuals seeking mental health improvement help and could further reduce the cost of treatment. For creating enduring changes in cognitive habits, a high dose and frequency of training is a prerequisite. Smartphones can make frequent training easy, as participants can undergo training anywhere throughout the day. All the above advantages are expected to drive the market growth

The increasing incidence of anxiety, alcohol use disorder, smoking, among others

Changing lifestyle and stress has increased alcohol consumption, anxiety levels, and smoking among people. Cognitive Bias Modification (CBM) refers to a family of interventions targeting substance-related cognitive biases, which have been found to play a role in the maintenance of addictive behaviors. Thus, the increasing incidence of anxiety, alcohol use disorder, and smoking is expected to drive the market growth over the forecast period. For instance, according to the data provided by the World Health Organization, in May 2022, around 3 million deaths every year results from harmful use of alcohol, globally.

Figure 2. Global Cognitive Bias Modification Treatment Market Share (%), by Region, 2025

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Global Cognitive Bias Modification Treatment Market - Regional Analysis

Among all regions, North America dominated the market growth in the year 2025 and this is attributed to presence of key players such as Wise Therapetics, Mental Mint, Youper Inc., among others, in the region.

The Europe region is expected to be the second largest market over the forecast period, due to the adoption of strategies such as collaborations by key players in the region for the development of applications that aim to reduce clinical symptoms of mental health conditions. For instance, Avegen Health, a U.K-based digital healthcare company, in collaboration with King’s College London, a public research university, designed and launched STOP, the smartphone version of cognitive bias modification therapy. STOP (Successful Treatment of Paranoia) is a patient-facing app that aims to reduce clinical symptoms of paranoia in patients with mild to moderate paranoia. It is a self-administered 12-week program that uses cognitive bias modification for interpretation therapy (CBM-I).

Global Cognitive Bias Modification Treatment Market – Impact of Coronavirus (COVID-19) Pandemic

Since the COVID-19 virus outbreak in December 2019, the disease has spread to over 100 countries across the globe, and the World Health Organization declared it a public health emergency on January 30, 2020.

The COVID-19 pandemic had a positive impact on the cognitive bias modification treatment market, owing to the increased levels of stress, anxiety, and other mental health issues among individuals. For instance, according to an article published by the National Center for Biotechnology Information, in September 2022, in the first year of the COVID-19 pandemic (March 2020 to January 2021), approximately 76 million new cases of anxiety disorder were  registered, representing a 25% upsurge in cases, globally. Also, as smart phone-based applications are available for cognitive bias modification treatment, undergoing treatment was possible at the comfort of home and lockdown did not affect it.

Global Cognitive Bias Modification Treatment Market Segmentation:

The global cognitive bias modification treatment market report is segmented into type, tool type application and region.

Based on Type, the market is segmented into attention bias modification, interpretation bias modification, and approach bias modification. Out of which, attention bias modification is expected to dominate the cognitive bias modification treatment market during the forecast period. The dominance is attributed to the high application of attention bias modification for cognitive bias modification treatment and its high efficiency in reducing symptoms of anxiety.

Based on Tool Type, the market is segmented into  dot-probe task, visual-probe task, and others Out of which, the dot-probe task segment is expected to dominate the market over the forecast period and this is attributed to its high use as compared to the other tools

Based on Application, the global cognitive bias modification treatment market is segmented into social anxiety, alcohol use, smoking, and others. Anxiety segment is expected to dominate the market over the forecast period due to its high prevalence among young people.

Among all segmentation, the type segment has highest growth potential due to high demand for cognitive bias modification treatment among people, as a result of increasing anxiety, smoking, and alcohol use disorder. For instance, according to the data provided by the Anxiety and Depression Association of America (ADAA), in October 2022, generalized anxiety disorder (GAD) affects 6.8 million adults or 3.1% of the U.S. population, of which only 43.2% receive treatment.

Global Cognitive Bias Modification Treatment Market Cross Sectional Analysis:

In type segment, the attention bias modification segment is expected to dominate North American region during the forecast period, due to the it’s high efficacy in reducing symptoms of anxiety

In tool type segment, the dot-probe task segment is expected to be a dominant segment in the Asia Pacific market during the forecast period, as it the most commonly used tool for attention bias modification.

Global Cognitive Bias Modification Treatment Market: Key Developments

In December 2022, Rx.Health, Inc., a company providing software solutions, entered into a partnership with Wise Therapeutics, a digital therapeutics company, to provide digital therapeutic for anxiety. Rx.Health Inc. offers  an automated care coordination platform, which provides access to third-party apps, devices, and texts within digital health. The company expanded its offering through this partnership with Wise Therapeutics, by including its digital therapeutic, Personal Zen. Personal Zen is a game-based therapy that uses a cognitive therapy approach known as attention bias modification. The product is operated through a smartphone device and is clinically validated to reduce anxiety and improve stress symptoms.

Global Cognitive Bias Modification Treatment Market: Restraint

Repetitiveness of the intervention and resultant boredom in people

The major factor that can hamper growth of the global cognitive bias modification treatment market over the forecast period includes repetitiveness of the intervention and tasks that can cause boredom in people. Participants are required to complete multiple repetitions of the same task. This can affect a shift in their attentional or approach biases, which may result in boredom and thereby discontinuation, which may hinder the market growth. However, innovations in the games and tasks given to people that can make it more interesting can help overcome the barrier

Global Cognitive Bias Modification Treatment Market: Key Players

Major players operating in the global cognitive bias modification treatment market include Cognitive Training Solutions Pty Ltd t/as SWiPE Brain Training, Wise Therapeutics, Mental Mint, MindHabits, Youper Inc., Aralus Digital, and Avegen Health

Definition: Cognitive bias modification (CBM) is an innovative approach to modifying cognitive biases that confer vulnerability to anxiety. CBM interventions are designed to directly modify attention and interpretation biases via repeated practice on cognitive tasks.