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  • Published On : Mar 2023
  • Code : CMI5575
  • Industry : Healthcare IT
  • Pages : 182
  • Formats :

Global cognitive bias modification treatment market is estimated to be valued at US$ 83.2 million in 2023 and is expected to exhibit a CAGR of 7.9% during the forecast period (2023-2030). Cognitive bias modification (CBM) is a cognitive training exercise whereby common distortions in thinking are modified using a series of basic computerized selection tasks such as attuning to positive images over negative ones. CBM interventions are designed to modify attention and interpretation biases by repeated practice of cognitive tasks. Cognitive bias modification (CBM), also known as attentional bias training (ABT), is a computer-based therapy that works by gradually changing an individual’s attentional bias. An attentional bias is the tendency of an individual’s perceptions to be affected by the recurring thoughts.

Analysts’ Views on Global Cognitive Bias Modification Treatment Market:

The cognitive bias modification treatment market's growth can be hindered by the presence of well-established alternative treatment options such as pharmacological drugs that are used to treat anxiety and reduce alcohol use and smoking. For instance, relapse following alcohol withdrawal management can be prevented by pharmacotherapy and psychotherapy. According to an article published by JAMA Psychiatry, a monthly peer-reviewed medical journal, in November 2020, medications such as naltrexone and acamprosate reduced relapse rates by 5% to 8% in up to 1 year following treatment. However, technological advancements and increased awareness about cognitive bias modification treatment among people can help overcome the barrier and increase rate of people adopting cognitive bias modification treatment

Figure 1. Global Cognitive Bias Modification Treatment Market Share (%), by Type, 2023

Cognitive Bias Modification Treatment  | Coherent Market Insights

Global Cognitive Bias Modification Treatment Market - Driver

Increasing use of smartphones

Increasing number of people using smartphones and the increasing incorporation of smartphone-based cognitive bias modification treatment applications are expected to drive the market growth over the forecast period. CBM training can be promoted due to the increasing number of medical-related applications that are available on smartphones. Moreover, smartphone interventions also provide high accessibility to individuals seeking mental health improvement help and could further reduce the cost of treatment. For creating enduring changes in cognitive habits, a high dose and frequency of training is a prerequisite. Smartphones can make frequent training easy, as participants can undergo training anywhere throughout the day. All the above advantages are expected to drive the market growth

The increasing incidence of anxiety, alcohol use disorder, smoking, among others

Changing lifestyle and stress has increased alcohol consumption, anxiety levels, and smoking among people. Cognitive Bias Modification (CBM) refers to a family of interventions targeting substance-related cognitive biases, which have been found to play a role in the maintenance of addictive behaviors. Thus, the increasing incidence of anxiety, alcohol use disorder, and smoking is expected to drive the market growth over the forecast period. For instance, according to the data provided by the World Health Organization, in May 2022, around 3 million deaths every year results from harmful use of alcohol, globally.

Figure 2. Global Cognitive Bias Modification Treatment Market Share (%), by Region, 2023

Cognitive Bias Modification Treatment  | Coherent Market Insights

Global Cognitive Bias Modification Treatment Market - Regional Analysis

Among all regions, North America dominated the market growth in the year 2022 and this is attributed to presence of key players such as Wise Therapetics, Mental Mint, Youper Inc., among others, in the region.

The Europe region is expected to be the second largest market over the forecast period, due to the adoption of strategies such as collaborations by key players in the region for the development of applications that aim to reduce clinical symptoms of mental health conditions. For instance, Avegen Health, a U.K-based digital healthcare company, in collaboration with King’s College London, a public research university, designed and launched STOP, the smartphone version of cognitive bias modification therapy. STOP (Successful Treatment of Paranoia) is a patient-facing app that aims to reduce clinical symptoms of paranoia in patients with mild to moderate paranoia. It is a self-administered 12-week program that uses cognitive bias modification for interpretation therapy (CBM-I).

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Cognitive Bias Modification Treatment Market Report Coverage

Report Coverage Details
Base Year: 2022 Market Size in 2023: US$ 83.2 Mn
Historical Data for: 2017 to 2021 Forecast Period: 2023 to 2030
Forecast Period 2023 to 2030 CAGR: 7.9% 2030 Value Projection: US$ 142.2 Mn
Geographies covered:
  • North America: U.S. and Canada
  • Latin America: Brazil, Argentina, Mexico, and Rest of Latin America
  • Europe: Germany, U.K., Spain, France, Italy, Russia, and Rest of Europe
  • Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
  • Middle East: GCC Countries, Israel, and Rest of Middle East
  • Africa: South Africa, North Africa, and Central Africa
Segments covered:
  • By Type: Attention bias modification, Interpretation bias modification, Approach bias modification 
  • By Tool Type: Dot-probe task, Visual-probe task, Others
  • By Application: Social Anxiety, Alcohol use, Smoking, Others
Companies covered:

Cognitive Training Solutions Pty Ltd t/as SWiPE Brain Training, Wise Therapeutics, Mental Mint, MindHabits, Youper Inc., Aralus Digital, and Avegen Health

Growth Drivers:
  • Increasing use of smartphones 
  • Increasing incidence of anxiety, alcohol use disorder, smoking among others 
Restraints & Challenges:
  • The presence of alternative treatment options such as pharmacological drugs 
  • Repetitiveness of the intervention and resultant boredom in people

Global Cognitive Bias Modification Treatment Market – Impact of Coronavirus (COVID-19) Pandemic

Since the COVID-19 virus outbreak in December 2019, the disease has spread to over 100 countries across the globe, and the World Health Organization declared it a public health emergency on January 30, 2020.

The COVID-19 pandemic had a positive impact on the cognitive bias modification treatment market, owing to the increased levels of stress, anxiety, and other mental health issues among individuals. For instance, according to an article published by the National Center for Biotechnology Information, in September 2022, in the first year of the COVID-19 pandemic (March 2020 to January 2021), approximately 76 million new cases of anxiety disorder were  registered, representing a 25% upsurge in cases, globally. Also, as smart phone-based applications are available for cognitive bias modification treatment, undergoing treatment was possible at the comfort of home and lockdown did not affect it.

Global Cognitive Bias Modification Treatment Market Segmentation:

The global cognitive bias modification treatment market report is segmented into type, tool type application and region.

Based on Type, the market is segmented into attention bias modification, interpretation bias modification, and approach bias modification. Out of which, attention bias modification is expected to dominate the cognitive bias modification treatment market during the forecast period. The dominance is attributed to the high application of attention bias modification for cognitive bias modification treatment and its high efficiency in reducing symptoms of anxiety.

Based on Tool Type, the market is segmented into  dot-probe task, visual-probe task, and others Out of which, the dot-probe task segment is expected to dominate the market over the forecast period and this is attributed to its high use as compared to the other tools

Based on Application, the global cognitive bias modification treatment market is segmented into social anxiety, alcohol use, smoking, and others. Anxiety segment is expected to dominate the market over the forecast period due to its high prevalence among young people.

Among all segmentation, the type segment has highest growth potential due to high demand for cognitive bias modification treatment among people, as a result of increasing anxiety, smoking, and alcohol use disorder. For instance, according to the data provided by the Anxiety and Depression Association of America (ADAA), in October 2022, generalized anxiety disorder (GAD) affects 6.8 million adults or 3.1% of the U.S. population, of which only 43.2% receive treatment.

Global Cognitive Bias Modification Treatment Market Cross Sectional Analysis:

In type segment, the attention bias modification segment is expected to dominate North American region during the forecast period, due to the it’s high efficacy in reducing symptoms of anxiety

In tool type segment, the dot-probe task segment is expected to be a dominant segment in the Asia Pacific market during the forecast period, as it the most commonly used tool for attention bias modification.

Global Cognitive Bias Modification Treatment Market: Key Developments

In December 2022, Rx.Health, Inc., a company providing software solutions, entered into a partnership with Wise Therapeutics, a digital therapeutics company, to provide digital therapeutic for anxiety. Rx.Health Inc. offers  an automated care coordination platform, which provides access to third-party apps, devices, and texts within digital health. The company expanded its offering through this partnership with Wise Therapeutics, by including its digital therapeutic, Personal Zen. Personal Zen is a game-based therapy that uses a cognitive therapy approach known as attention bias modification. The product is operated through a smartphone device and is clinically validated to reduce anxiety and improve stress symptoms.

Global Cognitive Bias Modification Treatment Market: Restraint

Repetitiveness of the intervention and resultant boredom in people

The major factor that can hamper growth of the global cognitive bias modification treatment market over the forecast period includes repetitiveness of the intervention and tasks that can cause boredom in people. Participants are required to complete multiple repetitions of the same task. This can affect a shift in their attentional or approach biases, which may result in boredom and thereby discontinuation, which may hinder the market growth. However, innovations in the games and tasks given to people that can make it more interesting can help overcome the barrier

Global Cognitive Bias Modification Treatment Market: Key Players

Major players operating in the global cognitive bias modification treatment market include Cognitive Training Solutions Pty Ltd t/as SWiPE Brain Training, Wise Therapeutics, Mental Mint, MindHabits, Youper Inc., Aralus Digital, and Avegen Health

Definition: Cognitive bias modification (CBM) is an innovative approach to modifying cognitive biases that confer vulnerability to anxiety. CBM interventions are designed to directly modify attention and interpretation biases via repeated practice on cognitive tasks.

Cognitive bias modification (CBM) is an innovative approach for modifying cognitive biases that confer vulnerability to anxiety. CBM interventions are developed to modify attention and interpretation biases, as a result of repeated practice of cognitive tasks. CBM changes the way a person attends or interprets their environment. CBM was initially used for healthy populations, but now, its use is extended to treat psychological disorders such as anxiety, addiction, and depression. Cognitive Bias Modification Therapy (CBMT) is made up of simple computer-based tasks that are designed to re-program harmful thought patterns. Physical presence of therapist is not required as the process can be carried out alone or with some traditional therapies. As a result, it is viewed as one of the most cost-effective and simple intervention for the above mentioned disorders. Types of cognitive bias modification treatment include attention bias modification, interpretation bias modification, and approach bias modification.

Market Dynamics

The increasing prevalence of anxiety, stress, depression, and disorders caused by smoking and alcohol is expected to drive the market growth over the forecast period. Moreover, in todays’ era, where the usage of smartphones have been increased drastically, the demand for cognitive bias modification treatment is expected to increase, as cognitive bias modification treatment involves the usage of smartphone-based applications and games.

For instance, according to the Anxiety and Depression Association of America, an international non-profit organization, anxiety disorders is the most common mental illness prevailing in the U.S. Moreover, according to the same source, about 40 million adults or over 18%  of the adult population in the U.S. is affected by anxiety disorders every year.

Key features of the study:

  • This report provides an in-depth analysis of the global cognitive bias modification treatment market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
  • It profiles key players in the global cognitive bias modification treatment market based on the following parameters-company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Cognitive Training Solutions Pty Ltd t/as SWiPE Brain Training, Wise Therapeutics, Mental Mint, MindHabits, Youper Inc., Aralus Digital, and Avegen Health
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • The global cognitive bias modification treatment market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cognitive bias modification treatment market

Detailed Segmentation:

  • Global Cognitive Bias Modification Treatment Market, By Type:
    • Attention bias modification
    • Interpretation bias modification
    • Approach bias modification
  • Global Cognitive Bias Modification Treatment Market, By Tool Type:
    • Dot-probe task
    • Visual-probe task
    • Others
  • Global Cognitive Bias Modification Treatment Market, By Application:
    • Social Anxiety
    • Alcohol use
    • Smoking
    • Others
  • Global Cognitive Bias Modification Treatment Market, By Region:
    • North America
      • By Country:
        • U.S.
        • Canada
    • Latin America
      • By Country:
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Europe
      • By Country:
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Country:
        • GCC
        • Israel
        • Rest of Middle East
    • Africa
      • By Country/Region:
        • South Africa
        • Central Africa
        • North Africa
  • Company Profiles
    • Cognitive Training Solutions Pty Ltd t/as SWiPE Brain Training*
      • Company Highlights
      • Products Portfolio
      • Key Highlights
      • Financial Performance
      • Strategies
    • Wise Therapeutics
    • Mental Mint
    • MindHabits
    • Youper Inc.
    • Aralus Digital
    • Avegen Health

“*” marked represents similar segmentation in other categories in the respective section.

Frequently Asked Questions

The global cognitive bias modification treatment market is estimated to be valued at US$ 83.2 million in 2023 and is expected to exhibit a CAGR of 7.9% between 2023 and 2030.
Increasing use of smartphones and increasing incidence of anxiety, alcohol use disorder, and smoking are expected to drive the market.
Attention bias modification is the leading type segment in the market.
The major factors that can hamper growth of the market includes the presence of alternative treatment options such as pharmacological drugs and repetitiveness of the intervention and tasks that result boredom in people
Major players operating in the market include Cognitive Training Solutions Pty Ltd t/as SWiPE Brain Training, Wise Therapeutics, Mental Mint, MindHabits, Youper Inc., Aralus Digital, and Avegen Health

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