Apple unveiled its slimmer phone model, the company is slated to launch its thinnest iPhone yet at its annual product showcase, promoted with the title “awe-dropping”. The event will take place at its Cupertino headquarters in the Steve Jobs Theater at 10am PT.
The existing new launches of Apple iPhone 17 are lineup and is expected to include standard, Pro, and Pro Max editions, along with a newcomer to the family, the iPhone Air. This newest edition of the iPhone is christened to be Apple’s lightest flagship phone to date in the lineage of its line of slim MacBook laptops, observers have predicted. Apple has not denied the reports of what’s to come.
Alongside, the company is planning to reveal the Apple Watch series 11 and an update to its AirPods earbuds. It is also said to have it that the AirPods may come with live translation, which would bring Apple up to date with its competitor Google, which added the translation feature to its Pixel Buds years ago.
It is also expected to provide launch dates for its mobile and desktop operating systems, iOS 26 and macOS Tahoe.
Investors as well as iPhone owners alike will be watching for mentions of Apple Intelligence, the suite of features meant to bring generative AI to the iPhone that rolled out in October 2024 to mixed reception.
Executive Statement
According to Apple chief executive Tim Cook, the company was “making good progress on a more personalized Siri” and promised a release next year. Apple has also reportedly engaged in talks with Google about using the latter’s Gemini AI models to revamp Siri.