Coca-Cola Europacific Partners (CCEP) is introducing three new fruity flavors to its Fanta zero-sugar range in the UK.
Two new permanent ones, Fanta Zero Apple and Fanta Zero Raspberry, will hit shelves on 24 February. They will be sold in 330ml cans, 500ml rPET bottles, 2L rPET bottles and multipacks. Also new is a limited-edition Fanta Tutti Frutti Zero Sugar, which will be available from mid-March in a 'sleek' can format with bold and vibrant packaging, designed to 'take shoppers back to their teenage years' with a blend of peach, pineapple, and banana flavors.
The low-calorie flavored carbonates sector has grown by 23.1% in value over the last year, NIQ research has found. This new launch from CCEP will assist retailers in broadening their customer base and accessing the 2.5 million consumers who regularly purchase Fanta flavors, as per Kantar information, while meeting the increasing demand for sugar-free variants.
Rob Yeomans, commercial development vice president at CCEP GB, added: "We are delighted to be launching our core range of Fanta zero sugar flavor variants with tangy Fanta Zero Apple and sweet Fanta Zero Raspberry joining the portfolio as consumers increasingly want an apple and raspberry flavors."
He went on to say: "Our Tutti Frutti Zero Sugar limited edition is akin to a carnival in a can, featuring bright packaging that grabs attention and a retro taste. Limited editions are a fantastic way to connect new shoppers, exciting and encouraging people to talk about the Fanta brand, while enabling our customers to drive sales."
CMI Research: Key Sugar-Free Energy Drinks Industry Insights
According to Coherent Market Insights, the sugar-free energy drink industry is going to grow from 2025 to 2032 at a CAGR rate of 5.8%. With the growing health implications of increased sugar consumption, people are going towards sugar-free products. In 2025, it was estimated at US$ 15.40 Bn and it is estimated to grow about US$ 22.86 Bn in the last of the year 2032.
Analyst Opinion: Strategic Role in Sugar-Free Energy Drinks Industry Growth
The key impulse behind this growth is the rising health awareness among consumers and increased demand for low/zero sugar beverages asserts senior research analyst Yash Doshi.
Conclusion: Business Takeaways
The industry for energy drinks without sugar is expanding as consumers turn increasingly health-conscious and are looking for low-calorie products. Fanta's launch of fresh fruit flavors to its zero-sugar lineup testifies to this trend, meeting consumers' demands for flavorful but healthier beverages. This is driving home the necessity for flavor innovation and satisfying consumer demand for indulgence and wellness. Beverage companies can learn from the necessity of balancing health trends and compelling flavors, acknowledging the benefit of having various sugar-free alternatives appealing to a broad demographic.