Hyundai Department Store affiliate Handsome announced to open a large flagship store for its women’s brand TIME in Cheongdam-dong, Seoul. It's rare for local fashion retail brands to open such large stores, and Handsome aims to position TIME as a global luxury brand with this launch.
On November 6th, Handsome announced the opening of TIME’s first flagship store, TIME Seoul, in the luxury district of Cheongdam-dong, set to open on November 7th. Spanning 1,858 square meters (approximately 562 pyeong) across four floors, it is the largest of Handsome’s 1,300+ stores, including flagship locations.
The store will offer the full range of TIME products, including TIME (women), TIME Homme (men), and TIME Paris (global), along with exclusive products available only at this location. All new TIME collections will also be previewed here a week before their official release.
The store's layout is planned to reflect the brand's identity and provide a unique shopping experience. The first floor shows a main exhibition space and a lifestyle product area.
On the second floor, customers can experience the innovative ‘Button Bar,’ where they can choose from over 70 types of buttons (priced between 5,000 and 10,000 KRW) to personalize their clothing. The third floor is dedicated to men’s fashion and TIME Paris global products, while the fourth floor offers a cozy space with Cafe TIME, the store’s in-house beverage brand. This flagship store marks a key step in Handsome’s efforts to elevate TIME to a global luxury brand.