Lassa Tyres, the international brand of Brisa, held a meeting with its global distributors in Cologne, Germany. The event celebrated long-term partnerships as well as shared the plans of the company for future growth. Representatives from more than 20 companies attended the meeting during The Tire Cologne event.
Lassa Tyres introduced five new tyres to expand its product range. The new products include four winter tyres and one all-season tyre. These new tyres aid the company meet changing customer needs in different countries and strengthen its position in the winter tyre market.
The new tyres are built using EV-ready and NextGen technologies, making them suitable for electric vehicles as well as modern cars. The updated product range now covers about 85% of winter tyre market of Europe, with a special focus on larger tyre sizes of 18 inches and above.
As per Coherent Market Insights, the Radial Tire Market will grow at an 7.1% compound annual growth rate (CAGR) from 2026 to 2033, from USD 42.84 Bn in 2026 to around USD 69.24 Bn by 2033. The rising number of conventional and electric vehicles made worldwide is boosting global need for radial tires. Because cities grow, people earn more money, while showing greater interest in private transport, car makers put resources into building different types, cars or trucks alike.
Brisa CEO Vecih Yılmaz: “We Continue Creating Value Together with Our Business Partners Across International Markets” Emphasizing that sustainable global growth is built upon solid partnerships, Brisa CEO Vecih Yılmaz stated that Brisa continues to move forward in international markets with business models that are responsive to local needs. Yılmaz shared the following details regarding the company’s international expansion vision:
“Driven by our commitment to continuously investing in and expanding our product portfolio in line with customer expectations, we are establishing a closer and more powerful connection with our customers through our expanding and enriched channel structure, while enhancing our brand appeal among target audiences. Today, reuniting physically with our distributors at such a large-scale event is not only a celebration of our collaboration, but also the most significant indicator that we are entering the new season stronger than ever with our completely renewed winter product portfolio. In line with our shared growth vision, we will continue to deepen our strong global presence together with our partners.”
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News: Lassa Tyres