Lesstopy’s ATO Cream is now in 11 Babea‑Papa stores across Korea, including Shinsegae Gangnam and Starfield Suwon, marking a major move into offline retail.
Originally launched by the Korean brand Custics in July 2025, ATO Cream is formulated especially for sensitive and eczema‑prone skin. It contains patented Lycopus Lucidus leaf extract and is free of artificial fragrances, colors, and steroids. The cream delivers gentle care through clean, safe ingredients and is suitable for all ages.
Lesstopy developed its ATO Cream based on anatomical insights into delicate skin. Featuring a patented Lycopus Lucidus Leaf Extract, the cream calms irritation and locks in moisture to support and soothe sensitive skin.
The formula boasts 23% certified organic ingredients as well as earned COSMOS certification through KTR by meeting strict global standards. Backed by over 10 clinical studies, such as infant safety evaluations, the cream is effective in hydration, reinforcing skin barriers, and soothing irritation.
The core ingredient of the product are Lycopus Lucidus Leaf Extract, helps soothe and strengthen the skin barrier. It is 23% COSMOS Organic certified, adheres to clean formulations without artificial additives, and is rated “Excellent” for skin barrier improvement (18.19%) from clinical testing.
Lesstopy’s offline expansion showcases growing demand for clean, as well as clinically proven skincare in Korea. By going into high-traffic department stores, the brand is reaching more families looking for safe, as well as gentle products for sensitive skin. This move also supports Lesstopy’s position as a trusted name in dermatology-backed, organic personal care solutions.
Beyond physical retail, Lesstopy is also growing its online presence. The brand was launched by Custics in July 2025 as a gentle moisturizer for sensitive and eczema‑prone skin, suitable for all ages. It’s already available via its official website and in several well‑known online marketplaces. The goal is to expand gradually into global markets including Singapore, Hong Kong, Taiwan, Japan, the USA, and the UAE.
Lesstopy ATO Cream is free from artificial fragrances, artificial colors, and steroids. Its organic content is certified under COSMOS standards, and ingredients are chosen to be EWG Green Grade—safe for babies and young children. The cream’s texture is designed to be non‑sticky and comfortable on delicate or easily irritated skin. Clinical studies have shown improvement in the skin barrier by about 18.19%.
For consumers, especially parents and people with sensitive skin, Lesstopy ATO Cream offers a reliable, science‑backed option that’s now more accessible in physical stores. You can test it out in department stores, check texture on your skin, and get a feel for the product before buying. Meanwhile, the online expansion gives people in other countries a way to get it without waiting long.