In the first half of 2025, Llama Group made big moves — revenue rose by 8%, losses shrank, and they officially launched Winamp for Creators, a unified platform giving artists tools to earn money and grow their audience.
In April 2, 2025, the Group officially unveiled Winamp for Creators, a one-stop platform built for artists. It combines both:
- Monetization tools (distribution, licensing, copyright management, Content ID, collectibles, Fanzone),
- Marketing tools, some of which are currently being rolled out, such as Playlisting and Social Media Ads.
In the first half of the year, several creative features were also introduced, including Winamp Academy (online training), Know Your Artist (identity verification system), as well as one-click catalog import.
These developments strengthen the relevance of the offering and directly address creators’ expectations. The first months of use also generated enormous user feedback, which is helping to continuously improve the experience as well as make the platform increasingly seamless.
Subsidiaries’ momentum:
- Bridger reached a major milestone with the signing of a strategic agreement with BMI, along with providing access to the US market, and its recognition as a Rights Management Entity by CISAC.
- Jamendo maintained strong commercial momentum with new licensing contracts as well as took action to defend creators against the unauthorized use of content by certain artificial intelligence companies.
- Hotmix expanded its distribution through new integrations with connected audio equipment, strengthening its position in the digital radio space.
Corporate and financial developments:
- The addendum to the agreement with Azerion in January 2025, including a €1.35M prepayment.
- The rescheduling of the bond debt to 2026.
- The implementation of a structured financing mechanism with Maximum SA.
- A €1M capital increase in July 2025, demonstrating renewed investor confidence.
Meanwhile, management submitted to the Extraordinary General Meeting of September 25, 2025, the proposal to change the company’s name from Llama Group to Winamp Group, thereby reflecting the Group’s strategic refocus around Winamp. Therefore, it will also lead to the company’s name change on the stock market.
According to Coherent Market Insights, the North America Creator Economy Market is projected to grow at a CAGR of 34.9% during 2025 to 2032. Currently, the market is at USD 34.12 Billion in 2025 and is expected to be around USD 277.41 Billion by 2032. The growth in this market is driven by factors like rising internet penetration, growth of social media, and increasing monetization opportunities for individual creators.
Olivier Van Gulck, CFO of Llama Group said, “we are following our roadmap with determination. The achievements secured in recent months — the restructuring of our debt, the financing put in place with Maxximum SA, the prepayment under the Azerion agreement, and the capital increase completed in July — are important milestones that strengthen our trajectory and financial flexibility. Financing remains a key challenge, but it is a natural part of our growth and international expansion strategy. It will allow us to fully support the commercial launch of Winamp for Creators and to amplify our global impact.”
Source:
News: Llama Group
Company: Llama Group
