Pepperidge Farm, a part of The Campbell’s Co., is launching four new cookie products.
Three of these are from the Chessmen brand, known for their rich, buttery flavor and crisp texture. The new Chessmen cookies include:
- Salted Caramel, which mixes sweet butteriness with a hint of sea salt.
- Cinnamon Sugar, combining sweet cinnamon with golden sugar.
- Brown Butter Pecan, which blends roasted pecans with the flavor of brown butter.
The fourth new product is Milano White Chocolate Mango cookies, which have sweet white chocolate and a burst of mango flavor.
All four cookies are available in stores starting in January, priced at $5.89 for a 7.25-oz bag. Milano White Chocolate Mango, Chessmen Salted Caramel, and Chessmen Cinnamon Sugar will be available at retailers across the U.S., while Chessmen Brown Butter Pecan will be sold exclusively at Walmart.
According to Coherent Market Insights, the Artisan Bakery Market is expected to grow at a CAGR of 7.56% from 2025 to 2032. Currently, the market is at USD 12.54 Bn in 2025 and is expected to be around USD 20.89 Bn by 2032. A prominent trend in the artisan bakery market is the growing preference for health-conscious and organic ingredients among consumers. There is an increasing inclination towards gluten-free, vegan, and low-sugar baked products, catering to dietary restrictions and lifestyle choices.
Pepperidge Farm is an American brand that produces a wide variety of baked goods, including cookies, crackers, bread, and frozen foods. Founded in 1937 by Margaret Rudkin in Norwalk, Connecticut, the company started as a small operation producing high-quality bread. Over the years, it expanded its product range to include iconic items like Goldfish crackers, Milano cookies, Chessmen cookies, and Texas toast.
In 1961, Pepperidge Farm was acquired by the Campbell Soup Company, a move that allowed it to grow into a well-known name in the food industry while maintaining its focus on premium-quality products.
Source:
News Room: Pepperidge Farm
Company: Pepperidge Farm