Just in time for summer, General Mills' Progresso brand has unveiled a new range of BBQ-inspired soups designed to bring classic cookout flavors indoors as convenient, ready-to-eat meals.
The Progresso Pitmaster line consists of five varieties, each with 14g or more of protein per can, appealing to consumers who want filling and flavorful solutions without the hassle of outdoor cooking.
These new products are formulated to attract an expanding category of consumers who want the big flavors of backyard barbecues but the ease of a quick meal solution.
Each soup unites high-quality meats and roasted vegetables, providing an enjoyable taste experience in only five minutes. The introduction is part of a wider trend within the food and beverage market, where convenience and taste are more and more important.
María Carolina Comings, business unit director at General Mills, highlighted the company's commitment to diversifying its product line-up. "We’ve been focused for some time now on shaking up the soup aisle to deliver new and different choices to appeal to more people," she said.
According to Coherent Market Insights, the soup industry will expand at a significant CAGR during 2025-2032. Market size is predicted to expand at a high rate during the forecast period. Market size is driven by surging demand for convenience foods, rising health consciousness, and new flavors. Progresso Pitmaster soups are intended to capture the spirit of summer grilling in an indoor-friendly form. The series includes:
BBQ-Style: Fire Roasted Corn & Grilled Chicken – With 20g of protein, this soup features chicken with sweet, fire-roasted corn.
Hearty Smokehouse-Style: Roasted Vegetables & Steak & Potatoes – A flavourful choice with 16g of protein, featuring steak, potatoes, and roasted vegetables in a smoky broth.
Sausage & Beer Cheese with Potatoes – A rich soup that adds robust sausage and strong beer cheese, providing 14g of protein.
Smokehouse-Style: Grilled Chicken & Potato with Roasted Vegetables – A traditional BBQ favorite, this variety features chicken, corn, and fire-roasted vegetables, offering 16g of protein.
Steakhouse-Style: Steak & Bean – With 20g of protein, this option offers a filling combination of steak, beans, and vegetables.
Progresso Pitmaster soups are rolling off the shelves nationwide at major retailers in the US, with an MSRP of $2.73 per can.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Progresso