Sherwin-Williams has unveiled SHIFT, a new color trend forecast for industrial coatings the Colormix Foresight program. It highlights 18 colors that will shape the future of paints coatings and finishes, aid manufacturers and designers in staying ahead of trends for the next 3 to 5 years.
The Colormix Foresight program is led by Sherwin-Williams' Trendsight Team. They use global research and cultural insights to understand future color directions. The forecast offers designers as well as manufacturers helpful information to make smart decisions today for long-term product development.
This forecast is important for creating products with colors that will stay relevant over time, helping brands plan for both short-term updates and long-term innovation.
The SHIFT forecast focuses on three main areas: Mindset (values and beliefs), Mindstate (how we feel about the world), and Makeshift (the way decisions are made). The 18 colors in the forecast reflect these areas and are expected to have a big impact on the industrial market.
Sherwin-Williams DesignHouse in Minneapolis, Minnesota, offers workshops to help companies quickly bring new colors and products to market.
Executive Statement
According to Kiki Redhead, Global Color, Material, Finish and Trend Manager at the Sherwin-Williams DesignHouse, SHIFT explores how color tells a story shaped by culture, emotion and the evolution of values. Their color experts combine research, analytics and industry expertise to uncover these narratives and identify a forward-looking vision of color’s role in the world around them.
