Jack Link's is joining up with Doritos to introduce its new product under the heading of meat snacks inspired by the flavor of Doritos Sweet & Tangy BBQ chips.
Jack Link's Doritos Sweet & Tangy BBQ Beef Jerky and Meat Sticks combine the smokiness of dried meat and the seasoning of the crisp.
The new snacks come in two formats: Beef Jerky, made from 100% beef, offering 8g of protein per serving; and Meat Sticks, offering 5g of protein per serving.
Both flavors are available online and at retailers across the country.
Trend Themes
Flavor Fusion Snacks - The blend of distinct flavor profiles, such as sweet, tangy, and BBQ in beef jerky, illustrates a continued interest from consumers in unexpected taste pairings.
Protein-infused Innovations - Amid increasing interest in protein consumption, new expressions of more classic snacks are opening the door to healthier indulgence.
Portable Gourmet Experiences - Consumers seeking gourmet flavors in on-the-go formats create opportunities for meals with a heightened sense of flavour and convenience.
CMI Research: Key Meat Snacks Industry Insights
The meat snacks industry is predicted to see a significant CAGR between 2023 and 2030 with the rising flavor in the industry, Coherent Market Insights (CMI). Industry growth will see a high rise throughout the assessment period.
One of the major drivers for the growth of the global meat snacks industry is the spiraling demand for healthy and convenient snacking items due to busy lifestyles and inflating disposable incomes. Furthermore, the growth in the retail sector selling meat snacks products is further catapulting the expansion of the global industry.
Analyst Opinion: Strategic Role in Meat Snacks Industry Growth
According to Pankaj Poddar, research analyst at CMI, varied flavors added to meat products is a major factor driving growth of the meat snacks industry globally. Also, growing inclination towards spicy, salty, and specific-flavored snacks is increasing growth of the meat snacks industry.
Conclusion: Business Takeaways
The meat snack industry is witnessing growth, especially with consumers preferring protein-rich convenient and flavorful items. The innovation and flavor diversification trend witnessed in the industry is well-represented through the partnership of Jack Link's and Doritos to launch sweet & tangy BBQ meat snacks. Cross-brand collaborations are one of the reasons why such product launches attract eyeballs and gain consumer bases. The brands, keeping in mind the flavor and convenience, are targeting changing consumer preferences and diving into the growing snack industry with a variety of savory and sweet flavors all combined together.