The Compleat Food Group's Wall's Pastry brand has continued to grow its vegan portfolio with the introduction of two new savory slices, Vegan Peppered Steak Slice and Vegan Chicken & Mushroom Slice.
The new extensions capitalize on the successful debut of the brand's vegan-friendly sausage roll, seeking to expand appeal and provide more variety within the UK's chilled savoury pastry category. The launch also represents Wall's' initial entry into vegan slices in a large supermarket.
As per coherent market insights, the vegan food sector will register growth at a CAGR of 8.8% during 2025 to 2032. The sector is estimated at USD 21,291.7 Mn in 2025 and is projected to be around USD 38,424.9 Mn during 2032. The sector size is driven by increased consciousness about the well-being advantages of vegan diet as well as increasing acceptance.
Pleasingly inspired by popular and typically meat-based savoury pastries, Wall's new launches are formulated to replicate the identical taste and texture of their meat equivalents. They expect them to be enjoyed by flexitarians, vegetarians, and vegans, offering an easy option for a broad array of consumers.
The Vegan Peppered Steak Slice is packed with plant-based steak pieces and onion in pepper sauce, wrapped in Wall's pastry. The Vegan Chicken & Mushroom Slice, on the other hand, contains plant-based chicken pieces with mushrooms in a creamy vegan sauce.
The two slices are to be consumed both hot and cold, suitable as an on-the-go snack and lunchtime treat in a convenient presentation.
Jason Manley, The Compleat Food Group brand director, stated: "We've witnessed fantastic momentum behind our vegan sausage roll, and it's evident that there's a genuine hunger for top-quality plant-based versions of popular favorites".
"With these slices, we identified the ideal chance to draw on our brand power in chilled savoury pastry plant-based and created a range that's really delicious and a true representative of its meat equivalents."
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Wall's Pastry