Breakfast Cereals Market

Breakfast cereals are type of grain product, used to satisfy  person's appetite for food during the late evening and early morning hours. Cereal, technically pronounced as chee-sorel, is a classic breakfast food product made of cooked dried cereal grains. It is  traditionally eaten as a light snack food, or part of a hearty breakfast, usually in Western cultures. Although, breakfast cereals are available in a wide variety of flavors and ingredients, the most popular types are wheat, corn, oat, cornmeal, and soy.

Market Dynamics

Rapid urbanization and changing lifestyle of consumers are driving market growth of the breakfast cereals. Moreover, continuous launch of new varieties in product is also expected to drive growth of the market. For instance, in August 2021, Kellogg Company expanded its product portfolio in India by adding the Froot Loops brand of cereals in the country. Froot Loops is among the fastest growing cereal brands globally, and has been introduced in the Indian market based on the strong consumer insights.

On the other hand, availability of alternate food range for breakfast is expected to restrict growth of the market.

Key features of the study:

• This report will provide in-depth analysis of the breakfast cereals market, and provides market size (US$ Million & Mn Kg) and compound annual growth rate (CAGR%) for the forecast period (2023–2030), considering 2022 as the base year.
• It will elucidate potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global breakfast cereals market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include Kellogg Co., General Mills, PepsiCo., Cereal Partners Worldwide (CPW), Post Holdings, and The Weetabix Food Company
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global breakfast cereals market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global breakfast cereals market.

Detailed Segmentation:

• Global Breakfast Cereals Market, By Product Type:
  • Hot cereals
  • Ready-to-eat cereals
• Global Breakfast Cereals Market, By Region:
  • North America
    • By Country
      • Canada
      • U.S.
  • Europe
    • By Country
      • U.K.
      • France
      • Germany
      • Rest of Europe
  • Asia Pacific
    • By Country
      • China
      • India
      • ASEAN
      • Australia
      • Rest of Asia Pacific
  • Latin America
    • By Country
      • Brazil
      • Argentina
      • Mexico
      • Rest of Latin America
  • Middle East & Africa
    • By Region
      • Middle East
      • Africa
• Company Profiles
  • Kellogg Co.General Mills
  • PepsiCo.
  • Cereal Partners Worldwide (CPW)
  • Post Holdings
  • Weetabix Food Company