BUSINESS INTELLIGENCE AND ANALYTICS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2026 - 2033)

Business intelligence and analytics software are the data management solutions which helps managers, executive, and other corporate end users to collect, integrate, and present the business data. It uses statistics and software to analyze the raw information which helps decision makers to formulate future strategy.

Market Dynamics

Increasing demand for real time data analysis, rising focus on understanding consumers' demand through analysis of unstructured data, and increasing adoption of cloud computing technology by various organization are some of the factors fueling growth of the business intelligence and analytics market globally. Moreover, increasing implementation of the cloud technology has reduced IT infrastructure costs incurred by organizations, as business intelligence and analytics software requires extensive storage space. Hence, implementation of cloud technology is expected to facilitate demand for business intelligence and analytics tools in the near future.  

Market Taxonomy

This report segments the global business intelligence and analytics market on the basis of deployment model, platform, services, organization size, verticals, and geography. For comprehensive understanding of market dynamics, the market is analyzed across key geographical regions, namely North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed based on market findings across major countries in these regions for a macro-level understanding of the market.

Key features of the study

• This report provides in-depth analysis of the business intelligence and analytics market with market size (USD Mn) and CAGR (%) for the forecast period, 2019 – 2027, considering 2018 as the base year
• It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by leading players
• It profiles leading players in the global business intelligence and analytics market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
• Key companies covered as a part of this study include Tibco Software, Tableau Software, Inc., SAS Institute, Inc., SAP AG, Qlik Technologies, Inc., Oracle Corporation, Microstrategy , Inc., Microsoft Corporation, Information Builders, and IBM Corporation 
• Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to their future product launches, technology upgrades, market expansion, and marketing tactics
• Various strategy matrices used in analyzing the business intelligence and analytics market would provide stakeholders vital inputs to make strategic decisions accordingly

Market Segmentation

• Deployment Insights (Revenue, USD Bn, 2026 - 2033)
  • Cloud
  • On-Premises
• Platform Types Insights (Revenue, USD Bn, 2026 - 2033)
  • Business Intelligence
  • Corporate Performance Management Suite
  • Advance and Predictive Analytics
  • Content Analytics 
  • Analytics Application
• Services Insights (Revenue, USD Bn, 2026 - 2033)
  • Professional Services
  • Managed Services 
• Organization Size Insights (Revenue, USD Bn, 2026 - 2033)
  • Small and Medium Enterprises
  • Large Enterprises
•  Vertical Insights (Revenue, USD Bn, 2026 - 2033)
  • Banking, Financial Services, and Insurance
  • Energy and Power
  • Government
  • Healthcare
  • Media and Entertainment
  • Manufacturing
  • Retail
  • IT and Telecom
  • Others 
• Regional Insights (Revenue, USD Bn, 2026 - 2033)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East
    • GCC Countries
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • North Africa
    • Central Africa
• Key Players Insights
  • Tibco Software
  • Tableau Software, Inc.
  • SAS Institute, Inc.
  • SAP AG
  • Qlik Technologies, Inc.
  • Oracle Corporation
  • Microstrategy, Inc.
  • Information Builders
  • IBM Corporation
  • Others