Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Business Intelligence and Analytics Market: Insights and Analytic Information

The Business Intelligence (BI) and Analytics software provides insights and analytic information which can help managers, executives, and other corporate end users to read and analyze the stored information; and helps them to design reports, and facilitates decision making. The increasing demand of real time data analysis, increasing adoption of cloud technology, and rising installation of IoT devices are some of the major drivers fueling the market growth of the business Intelligence and analytics software market globally. Additionally, rising demand of data analysis to understand consumer demand and market trends, as well as increasing adoption of business intelligence and analytic tools by small and medium enterprises (SMEs) are providing growth opportunity in the business intelligence and analytics market globally.

Increasing requirement for real time data analysis in various organizations is expected to accelerate growth of the business intelligence and analytics market.

The increasing demand for real time data analysis has become one of the major factor driving growth of the business intelligence and analytics market. Due to increasing competition in the market, real time data analysis has become a major requirement in various organizations. Implementation of new technology such as stream mining in-database analytics and in-memory analytics provides real time analytic for situational intelligence, fraud detection, and customer interactions. Moreover, increasing installation of Internet of things (IoT) devices has generated large amount of real time data, which, in turn, has led to an increase in demand for real time business intelligence and analytical tools. According Coherent Market Insights analysis, In 2015, 145 zeta byte per year data was generated by IoT devices, and is projected to reach 600 zeta byte per by 2020. The adoption of business intelligence and analytics is higher in large enterprises as they are likely to have efficient data support systems. Furthermore, owing to increasing adoption of cloud technology in the business intelligence and analytics, the market of small and medium enterprises (SMEs) is expected to witness significant growth over the forecast period.

The global business intelligence and analytics market was valued at US$ 24.2 billion in 2018, and is estimated to witness a CAGR of 9.6 % during the forecast period (2019 –2027).

Figure 1. Global Business Intelligence (BI) and Analytics Market Share (%), by vertical segment (2018)

Business Intelligence & Analytics  | Coherent Market Insights

Source: Coherent Market Insights Analysis (2018)

Increasing adoption of cloud technology is expected to drive growth of the business intelligence and analytics solution market

The increasing adoption of cloud computing technology by small and medium enterprises has become a major factors fueling growth of the business intelligence and analytics market. A business intelligence and analytics tool is a resource intensive software or solution which requires huge data storage capacity. Cloud technology is a solution to overcome this challenge as it can provide vast data storage capacity. Additionally, features such as cost effectiveness and rapid implementation have increased demand for cloud-based business intelligence and analytics solutions in the market. In addition, introduction of new technologies, such as stream mining database analytics and in-memory analytics, which provides real time analytics for fraud detection, and customer interactions is propelling the market for business intelligence and analytics. Moreover, investments in maintaining IT infrastructure and data warehouses for data storage have reduced due to application of cloud technology. However, challenges with data security are expected to hinder growth of the business intelligence and analytics software market globally.

North America is expected to hold a dominant position in the global business intelligence and analytics market

According to Coherent Market Insights, the business intelligence and analytics market in North America held the dominant position in 2018. U.S. and Canada are the major countries driving the  business intelligence and analytics market in North America due to increasing adoption of business intelligence and analytic software and solutions by organization. Additionally, increasing digitalization in North America is expected to provide growth opportunity for key player operating in the business intelligence and analytics market.

Major players operating in the global business intelligence and analytics market include Tibco Software, Tableau Software, Inc., SAS Institute, Inc., SAP AG, Qlik Technologies, Inc., Oracle Corporation, Microstrategy, Inc., Information Builders, IBM Corporation, and others.

Figure 2. Global Business Intelligence (BI) and Analytics Market Share (%), By Region, (2018)

Business Intelligence & Analytics  | Coherent Market Insights

Source: Coherent Market Insights Analysis (2018)

Business intelligence and analytics software are the data management solutions which helps managers, executive, and other corporate end users to collect, integrate, and present the business data. It uses statistics and software to analyze the raw information which helps decision makers to formulate future strategy.

Market Dynamics

Increasing demand for real time data analysis, rising focus on understanding consumers' demand through analysis of unstructured data, and increasing adoption of cloud computing technology by various organization are some of the factors fueling growth of the business intelligence and analytics market globally. Moreover, increasing implementation of the cloud technology has reduced IT infrastructure costs incurred by organizations, as business intelligence and analytics software requires extensive storage space. Hence, implementation of cloud technology is expected to facilitate demand for business intelligence and analytics tools in the near future.  

Market Taxonomy

This report segments the global business intelligence and analytics market on the basis of deployment model, platform, services, organization size, verticals, and geography. For comprehensive understanding of market dynamics, the market is analyzed across key geographical regions, namely North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed based on market findings across major countries in these regions for a macro-level understanding of the market.

Key features of the study:

  • This report provides in-depth analysis of the business intelligence and analytics market with market size (US$ Million) and CAGR (%) for the forecast period, 2019 – 2027, considering 2018 as the base year
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the global business intelligence and analytics market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments, and strategies
  • Key companies covered as a part of this study include Tibco Software, Tableau Software, Inc., SAS Institute, Inc., SAP AG, Qlik Technologies, Inc., Oracle Corporation, Microstrategy , Inc., Microsoft Corporation, Information Builders, and IBM Corporation 
  • Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to their future product launches, technology upgrades, market expansion, and marketing tactics
  • Various strategy matrices used in analyzing the business intelligence and analytics market would provide stakeholders vital inputs to make strategic decisions accordingly

Detailed Segmentation:

  • Global Business Intelligence and Analytics Market, By Deployment Model:
    • Cloud
    • On-Premises
  • Global Business Intelligence and Analytics Market, By Platform:
    • Business intelligence platform
    • Corporate performance management suite
    • Advance and predictive analytics
    • Content Analytics
    • Analytics Application
  • Global Business Intelligence and Analytics Market, By Service:
    • Professional Services
    • Managed services
  • Global Business Intelligence and Analytics Market, By Organization Size:
    • Small and Medium Enterprises
    • Large Enterprises
  • Global Business Intelligence and Analytics Market, By Verticals:
    • BFSI
    • Energy and Power
    • Education
    • Government
    • Healthcare
    • Media and Entertainment
    • Manufacturing
    • Retail
    • IT and Telecom
    • Others
  • Global Business Intelligence and Analytics Market, By Geography:
    • North America
      • By Country
        • U.S.
        • Canada
      • By Segment
        • By Deployment Model
          • Cloud
          • On-Premises
        • By Platform
          • Business intelligence platform
          • Corporate performance management suite
          • Advance and predictive analytics
          • Content Analytics
          • Analytics Application
        • By Service
          • Professional Services
          • Managed services
        • By Organization Size
          • Small and Medium Enterprises
          • Large Enterprises
        • By Verticals:
          • BFSI
          • Energy and Power
          • Education
          • Government
          • Healthcare
          • Media and Entertainment
          • Manufacturing
          • Retail
          • IT and Telecom
          • Others
    • Europe
      • By Country
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
      • By Segment
        • By Deployment Model
          • Cloud
          • On-Premises
        • By Platform
          • Business intelligence platform
          • Corporate performance management suite
          • Advance and predictive analytics
          • Content Analytics
          • Analytics Application
        • By Service
          • Professional Services
          • Managed services
        • By Organization Size
          • Small and Medium Enterprises
          • Large Enterprises
        • By Verticals:
          • BFSI
          • Energy and Power
          • Education
          • Government
          • Healthcare
          • Media and Entertainment
          • Manufacturing
          • Retail
          • IT and Telecom
        • Others
    • Asia Pacific
      • By Country
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest Of Asia Pacific
      • By Segment
        • By Deployment Model
          • Cloud
          • On-Premises
        • By Platform
          • Business intelligence platform
          • Corporate performance management suite
          • Advance and predictive analytics
          • Content Analytics
          • Analytics Application
        • By Service
          • Professional Services
          • Managed services
        • By Organization Size
          • Small and Medium Enterprises
          • Large Enterprises
        • By Verticals:
          • BFSI
          • Energy and Power
          • Education
          • Government
          • Healthcare
          • Media and Entertainment
          • Manufacturing
          • Retail
          • IT and Telecom
        • Others
    • Latin America
      • By Country
        • Brazil
        • Mexico
        • Rest Of Asia Pacific
      • By Segment
    • Africa
      • By Country
        • South Africa
        • Central Africa
        • North Africa
      • By Segment
        • By Deployment Model
          • Cloud
          • On-Premises
        • By Platform
          • Business intelligence platform
          • Corporate performance management suite
          • Advance and predictive analytics
          • Content Analytics
          • Analytics Application
        • By Service
          • Professional Services
          • Managed services
        • By Organization Size
          • Small and Medium Enterprises
          • Large Enterprises
        • By Verticals:
          • BFSI
          • Energy and Power
          • Education
          • Government
          • Healthcare
          • Media and Entertainment
          • Manufacturing
          • Retail
          • IT and Telecom
        • Others
    • Middle East
      • By Country
        • GCC
        • Israel
        • Rest Of Middle East
      • By Segment
        • By Deployment Model
          • Cloud
          • On-Premises
        • By Platform
          • Business intelligence platform
          • Corporate performance management suite
          • Advance and predictive analytics
          • Content Analytics
          • Analytics Application
        • By Service
          • Professional Services
          • Managed services
        • By Organization Size
          • Small and Medium Enterprises
          • Large Enterprises
        • By Verticals:
          • BFSI
          • Energy and Power
          • Education
          • Government
          • Healthcare
          • Media and Entertainment
          • Manufacturing
          • Retail
          • IT and Telecom
          • Others
  • Company Profiles
    • Cornerstone Ondemand, Inc. *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Recent Developments/Updates
    • Tibco Software 
    • Tableau Software, Inc. 
    • SAS Institute, Inc. 
    • SAP AG 
    • Qlik Technologies, Inc. 
    • Oracle Corporation 
    • Microstrategy 
    • Microsoft Corporation 
    • Information Builders 
    • IBM Corporation 

 “*” The similar assessment would be provided for all the companies listed above

Table of Contents

  1. Research Objective and assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By Deployment Model
      • Market Snippet By Platform Type
      • Market Snippet By Services
      • Market Snippet By Organization Size
      • Market Snippet By Vertical
      • Market Snippet By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Epidemiology/Prevalence/Incidence
      • Merger and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Business Intelligence and Analytics Market, By Deployment, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Cloud
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027 , (US$ Million)
    • On-Premises
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027 , (US$ Million)
  5. Global Business Intelligence and Analytics Market, By Platform Types, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Business Intelligence
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Corporate Performance Management Suite
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Advance and Predictive Analytics
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Content Analytics 
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Analytics Application
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
  6. Global Business Intelligence and Analytics Market, By Services, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Professional Services
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027 , (US$ Million)
    • Managed Services 
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027 , (US$ Million)
  7. Global Business Intelligence and Analytics Market, By Organization Size, 2017 – 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Small and Medium Enterprises
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Large Enterprises
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
  8. Global Business Intelligence and Analytics Market, By Vertical, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Banking, Financial Services, and Insurance 
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Energy and Power 
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
      • Education
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Government
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Healthcare
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Media and Entertainment
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Manufacturing
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Retail
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • IT and Telecom
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-o-Y Growth, 2019 - 2027, (US$ Million)
  9. Global Business Intelligence and Analytics Market, By Regions, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2017 and 2027 (%)
      • Y-o-Y Growth Analysis, For Regions, 2019 - 2027
    • North America
      • By Country
        • U.S.
        • Canada
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Platform, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Services, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Organization Size, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
    • Europe
      • By Country
        • Germany
        • U.K.
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2019 - 2027  (US$ Million)
        • Market Size and Forecast, By Platform, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Services, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Organization Size, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
    • Asia Pacific
      • By Country
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest Of Asia Pacific
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Platform, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Services, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Organization Size, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
    • Latin America
      • By Country
        • Brazil
        • Mexico
        • Rest of Asia Pacific
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Platform, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Services, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Organization Size, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
    • Africa
      • By Country
        • South Africa
        • Central Africa
        • North Africa
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Platform, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Services, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Organization Size, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
    • Middle East
      • By Country
        • GCC
        • Israel
        • Rest Of Middle East
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Platform, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Services, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Organization Size, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Vertical, 2019 - 2027 (US$ Million)
  10. Competitive Landscape
    • Company Profiles
      • Tibco Software 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Tableau Software, Inc. 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • SAS Institute, Inc. 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • SAP AG 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Qlik Technologies, Inc. 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Oracle Corporation 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Microstrategy, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Microsoft Corporation 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Information Builders 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • IBM Corporation 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
  11. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse all the market data tables and figures on "Business Intelligence and Analytics Market - Global forecast to 2027”.

Frequently Asked Questions

The global business intelligence and analytics market is estimated to exhibit a CAGR of 9.6% over the forecast period (2019-2027).
Major players operating in the global business intelligence and analytics market include Tibco Software, Tableau Software, Inc., SAS Institute, Inc., SAP AG, Qlik Technologies, Inc., Oracle Corporation, Microstrategy, Inc., Information Builders, IBM Corporation, and others.
Challenges with data security is one of the major factors that is expected to hamper growth of the market over the forecast period.
Increasing adoption of cloud technologyis one of the major factors that is expected to propel growth of the market over the forecast period.
Among regions, North America is expected to hold dominant position in the global business intelligence and analytics market over the forecast period.
Among platform type, business intelligence segment held a dominant position in 2018, in the global business intelligence and analytics market.
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