Global Business Intelligence and Analytics Market, By Deployment Model (Cloud, On-Premises), Platform (Business intelligence platform, Corporate performance management suite, Advance and predictive analytics, Content Analytics, Analytics Application), Service (Professional Services, Managed services), Organization Size (Small and Medium Enterprises, Large Enterprises), Verticals, and Geography - Insights, Size, Share, Opportunity Analysis, and Industry Forecast till 2025

Business Intelligence (BI) and Analytics software Market: Provides Insights and Analytic Information

Business Intelligence (BI) and Analytics software provides the insight and analytic information, which helps managers, executive, and other corporate end users to understand the situations and take bold action with quick execution. The increasing demand of real time data analysis, increasing adoption of cloud technology, and rising installation of internet of devices are some of the major drivers fueling the market growth of business Intelligence and analytics software globally. Additionally, rising demand of insights form unstructured data to understand the customer and market trend and increasing adoption of business intelligence and analytic tool by small and medium enterprises provides the growth opportunity to the business intelligence and analytics market globally.      

Increasing requirement of analyzing real time data in various organization accelerated the growth of the business intelligence and analytics market.

The increasing demand for real time data analysis dashboard has become one of the major trend for the growth of the business intelligence and analytics market. In today’s world, due to increasing stiff competition in the market, the analysis of real time data has become one of the major requirement in various organization. Implementation of new technology, such as stream mining in-database analytics and in-memory analytics provides real time analytic for situational intelligence, fraud detection, and customer interactions. Moreover, the increasing installation of Internet of things devices have generated large amount of real time data, which has increased the demand for real time business intelligence and analytical tools. In 2015, near 145 zeta byte per year data was generated by internet of things devices and is projected to reach 600 zeta byte per by 2020.

The global business intelligence and analytics market was valued at US$ 16649.3 million in 2016 and is estimated to witness a CAGR of 9.4 % during the forecast period (2017 – 2025).

Figure 1. Global business intelligence and analytics, by vertical segment percentage (2017)

business intelligence and analytics market

Source: Coherent Market Insights Analysis (2017)

Increasing adoption of cloud technology provides the growth opportunity to the business intelligence and analytics solution market.

The increasing adoption of cloud computing technology by small and medium enterprises has become one of the major factor for the growth of business intelligence and analytics solution. The business intelligence and analytics tool is a resource intensive software or solution which requires huge data storage capacity. The cloud has provided the futuristic growth to the business intelligence and analytics software by providing huge data storage capacity. Additionally, cost effective and rapidly implementing features have increased the demand for cloud based business intelligence and analytics solution in the market. Moreover, demand for performance improvement features are also fueling the growth of business intelligence and analytic solution market.  Investments in maintenance of IT infrastructure and data warehouse for storing data has reduced due to application of cloud technology. Further, the data security concern is one of the major challenge, which hinders the growth of the business intelligence and analytics software market globally. 

North America holds a dominant position in the global business intelligence and analytics market. 

According to Coherent Market Insights, the business intelligence and analytics market in North America held the dominant position in 2016 with US$ 2700 million. The United States and Canada are the major countries driving the market of business intelligence and analytics in North America region, due to highly adopted business intelligence and analytic software and solution by various organization, which have raised the market. Additionally, dominance of digitalization in North America region provides a key growth opportunity to the business intelligence and analytics market.

The business intelligence and analytics software are the tools which helps to analyze the structure and unstructured data helps managers, executive, and other corporate end users to understand the market trend. 

Market Dynamics

Increasing demand for analyzing the real time data, rising requirement of analyzing unstructured data for understanding customers demand, and increasing adoption of cloud computing technology by various organization are some of the key drivers fueling the growth of the business intelligence and analytics market globally. Implementation of cloud technology have reduced the IT infrastructure cost of the organization, as business intelligence and analytics software requires large space to store and analyze the structure and unstructured data. Hence, implementation of cloud technology in business intelligence and analytics fuels the demand of the software.  

Market Taxonomy

This report segments the global business intelligence and analytics market on the basis of deployment model, platform, services, organization size, verticals, and geography. For comprehensive understanding of market dynamics, the market is analyzed across key geographical regions namely North America, Europe, Asia Pacific, Latin America, Africa, and Middle East. Each of these regions is analyzed based on the market findings across major countries in these regions for a macro-level understanding of the market.

Key features of the study:

  • This report provides in-depth analysis of the business intelligence and analytics market with market size (US$ Million) and CAGR (%) for the forecast period: 2017 – 2025, considering 2016 as the base.
  • It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market.
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by the leading players.
  • It profiles leading players in the global business intelligence and analytics market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments. and strategies.
  • Key companies covered as a part of this study include Tibco Software, Tableau Software, Inc., SAS Institute, Inc., SAP AG, Qlik Technologies, Inc., Oracle Corporation, Microstrategy , Inc., Microsoft Corporation, Information Builders, IBM Corporation.
  • Insights from this report will allow marketers and management authorities of companies to make informed decisions with respect to their future product launch, technology upgrades, market expansion, and marketing tactics.
  • Various strategy matrices used in analyzing the business intelligence and analytics market would provide stakeholders vital inputs to make strategic decisions accordingly.

Detailed Segmentation:

  • Global Business Intelligence and Analytics Market, By Deployment Model:
    • Cloud
    • On-Premises
  • Global Business Intelligence and Analytics Market, By Platform:
    • Business intelligence platform
    • Corporate performance management suite
    • Advance and predictive analytics
    • Content Analytics
    • Analytics Application
  • Global Business Intelligence and Analytics Market, By Service:
    • Professional Services
    • Managed services
  • Global Business Intelligence and Analytics Market, By Organization Size:
    • Small and Medium Enterprises
    • Large Enterprises
  • Global Business Intelligence and Analytics Market, By Verticals:
    • BFSI
    • Energy and Power
    • Education
    • Government
    • Healthcare
    • Media and Entertainment
    • Manufacturing
    • Retail
    • IT and Telecom
    • Others
  • Global Business Intelligence and Analytics Market, By Geography:
    • North America
      • By Country
        • U.S.
        • Canada
      • By Segment
        • By Deployment Model
          • Cloud
          • On-Premises
        • By Platform
          • Business intelligence platform
          • Corporate performance management suite
          • Advance and predictive analytics
          • Content Analytics
          • Analytics Application
        • By Service
          • Professional Services
          • Managed services
        • By Organization Size
          • Small and Medium Enterprises
          • Large Enterprises
        • By Verticals:
          • BFSI
          • Energy and Power
          • Education
          • Government
          • Healthcare
          • Media and Entertainment
          • Manufacturing
          • Retail
          • IT and Telecom
          • Others
    • Europe
      • By Country
        • Germany
        • UK
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
      • By segment
        • By Deployment Model
          • Cloud
          • On-Premises
        • By Platform
          • Business intelligence platform
          • Corporate performance management suite
          • Advance and predictive analytics
          • Content Analytics
          • Analytics Application
        • By Service
          • Professional Services
          • Managed services
        • By Organization Size
          • Small and Medium Enterprises
          • Large Enterprises
        • By Verticals:
          • BFSI
          • Energy and Power
          • Education
          • Government
          • Healthcare
          • Media and Entertainment
          • Manufacturing
          • Retail
          • IT and Telecom
        • Others
    • Asia Pacific
      • By Country
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest Of Asia Pacific
      • By Segment
        • By Deployment Model
          • Cloud
          • On-Premises
        • By Platform
          • Business intelligence platform
          • Corporate performance management suite
          • Advance and predictive analytics
          • Content Analytics
          • Analytics Application
        • By Service
          • Professional Services
          • Managed services
        • By Organization Size
          • Small and Medium Enterprises
          • Large Enterprises
        • By Verticals:
          • BFSI
          • Energy and Power
          • Education
          • Government
          • Healthcare
          • Media and Entertainment
          • Manufacturing
          • Retail
          • IT and Telecom
        • Others
    • Latin America
      • By Country
        • Brazil
        • Mexico
        • Rest Of Asia Pacific
      • By Segment
    • Africa
      • By Country
        • South Africa
        • Central Africa
        • North Africa
      • By Segment
        • By Deployment Model
          • Cloud
          • On-Premises
        • By Platform
          • Business intelligence platform
          • Corporate performance management suite
          • Advance and predictive analytics
          • Content Analytics
          • Analytics Application
        • By Service
          • Professional Services
          • Managed services
        • By Organization Size
          • Small and Medium Enterprises
          • Large Enterprises
        • By Verticals:
          • BFSI
          • Energy and Power
          • Education
          • Government
          • Healthcare
          • Media and Entertainment
          • Manufacturing
          • Retail
          • IT and Telecom
        • Others
    • Middle East
      • By Country
        • GCC
        • Israel
        • Rest Of Middle East
      • By Segment
        • By Deployment Model
          • Cloud
          • On-Premises
        • By Platform
          • Business intelligence platform
          • Corporate performance management suite
          • Advance and predictive analytics
          • Content Analytics
          • Analytics Application
        • By Service
          • Professional Services
          • Managed services
        • By Organization Size
          • Small and Medium Enterprises
          • Large Enterprises
        • By Verticals:
          • BFSI
          • Energy and Power
          • Education
          • Government
          • Healthcare
          • Media and Entertainment
          • Manufacturing
          • Retail
          • IT and Telecom
        • Others
  • Company Profiles
      • Cornerstone Ondemand, Inc. *
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Tibco Software 
      • Tableau Software, Inc. 
      • SAS Institute, Inc. 
      • SAP AG 
      • Qlik Technologies, Inc. 
      • Oracle Corporation 
      • Microstrategy 
      • Microsoft Corporation 
      • Information Builders 
      • IBM Corporation 

 “*” marked represents similar segmentation in other categories in the respective section.

Table of Contents

  1. Research Objective and assumption
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet By Deployment Model
      • Market Snippet By Platform Type
      • Market Snippet By Services
      • Market Snippet By Organization Size
      • Market Snippet By Vertical
      • Market Snippet By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Epidemiology/Prevalence/Incidence
      • Merger and Acquisitions
      • New Product Approvals/Launch
      • Promotion and Marketing Initiatives
    • Cost Tier Down Analysis
  4. Global Business Intelligence and Analytics Market, By Deployment, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Cloud
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • On-Premises
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
  5. Global Business Intelligence and Analytics Market, By Platform Types, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Business Intelligence
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Corporate performance management suite
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Advance and Predictive Analytics
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Content Analytics 
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Analytics Application
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
  6. Global Business Intelligence and Analytics Market, By Services, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Professional Services
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Managed services 
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
  7. Global Business Intelligence and Analytics Market, By Organization Size, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Small and Medium Enterprises
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Large Enterprises
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
  8. Global Business Intelligence and Analytics Market, By Vertical, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, 2016 and 2025 (%)
      • Segment Trends
    • Banking, Financial Services, and Insurance 
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Energy and Power 
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Education
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Government
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Healthcare
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Media and Entertainment
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Manufacturing
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Retail
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • IT and Telecom
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
    • Others
      • Introduction
      • Market Size and Forecast, and Y-O-Y Growth, 2015 - 2025, (USD Million)
  9. Global Business Intelligence and Analytics Market, By Regions, 2015 - 2025 (USD Million)
    • Introduction
      • Market Share Analysis, By Region, 2016 and 2025 (%)
      • Y-O-Y Growth Analysis, For Regions, 2015 - 2025
    • North America
      • By Country
        • U.S.
        • Canada
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Platform, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Services, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organization Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
    • Europe
      • By Country
        • Germany
        • UK
        • France
        • Italy
        • Spain
        • Russia
        • Rest of Europe
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Platform, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Services, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organization Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
    • Asia Pacific
      • By Country
        • China
        • India
        • Japan
        • Australia
        • South Korea
        • ASEAN
        • Rest Of Asia Pacific
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Platform, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Services, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organization Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
    • Latin America
      • By Country
        • Brazil
        • Mexico
        • Rest Of Asia Pacific
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Platform, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Services, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organization Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
    • Africa
      • By Country
        • South Africa
        • Central Africa
        • North Africa
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Platform, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Services, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organization Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
    • Middle East
      • By Country
        • GCC
        • Israel
        • Rest Of Middle East
      • By Segment
        • Market Size and Forecast, By Deployment Model, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Platform, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Services, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Organization Size, 2015 - 2025 (USD Million)
        • Market Size and Forecast, By Vertical, 2015 - 2025 (USD Million)
  10. Competitive Landscape
    • Company Profiles
      • Tibco Software 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Tableau Software, Inc. 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • SAS Institute, Inc. 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • SAP AG 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Qlik Technologies, Inc. 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Oracle Corporation 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Microstrategy, Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Microsoft Corporation 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Information Builders 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • IBM Corporation 
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
    • Analyst Views
  11. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse all the market data tables and figures on "Business Intelligence and Analytics (CGM) Market - Global forecast to 2025”.

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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