Table of Content - Cultural Tourism Market

The cultural tourism market is estimated to be valued at USD 6,952.53 Mn in 2024 and is expected to exhibit a compound annual growth rate (CAGR) of 14.3% from 2024 to 2031. Cultural tourism refers to tours and visits undertaken by people to experience the culture of local communities in terms of their arts, heritage, languages, lifestyle, and history. It aims to foster understanding between cultures and people while boosting the economy and sense of identity. With globalization, many destinations are gaining popularity among tourists who seek to experience authentic cultural traditions. Some travelers are also keen to learn new skills and partake in cultural activities like food preparation or traditional handicrafts. The cultural tourism market has been steadily growing as more people wish to go beyond mere sightseeing and gain deeper exposure to different cultures through immersive experiences.

Market Dynamics:

The global cultural tourism market growth is driven by rising preference for experiential travel that allows interaction with local populations. Tourists want authentic experiences away from superficial dealings. Additionally, growth of digital media has exposed people to diverse cultures, stimulating interest. However, this market still faces challenges from political instability and security issues in some destinations. Traditional societies also struggle to balance commercialization and preservation of culture. Meanwhile, operators recognize the need to promote sustainable tourism that benefits local communities. Collaborations between private players and cultural groups can boost opportunities through community-based programs. Standards ensuring authenticity and ethical practices would boost consumer confidence.

Key Features of the Study:

This report provides in-depth analysis of the global cultural tourism market, and provides market size (US$ Mn) and compound annual growth rate (CAGR%) for the forecast period (2024–2031), considering 2023 as the base year.
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market.
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players.
It profiles key players in the global cultural tourism market based on the following parameters company highlights, products portfolio, key highlights, financial performance, and strategies.
Key companies covered as a part of this study include Expedia Group, Priceline Group, China Travel, China CYTS Tours Holding, American Express Global Business Travel, Carlson Wagonlit Travel, BCD Travel, HRG North America, Travel Leaders Group, Fareportal/Travelong, AAA Travel, Corporate Travel Management, Travel and Transport, Altour, Direct Travel, World Travel Inc, Omega World Travel, Frosch, JTB Americas Group, and Ovation Travel Group.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
The global cultural tourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global cultural tourism market.

Market Segmentation

Type:
- Heritage Sites
- Religious Sites
- Parks & Gardens
- Museums
- Monuments
- Others
Purpose of Visit:
- Pilgrimage
- Leisure
- Educational/Study
- Photography/Art
- Others
Traveler Type:
- Solo Travelers
- Friends/Families
- Others
Regional:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- Expedia Group
- Priceline Group
- China Travel
- China CYTS Tours Holding
- American Express Global Business Travel
- Carlson Wagonlit Travel
- BCD Travel
- HRG North America
- Travel Leaders Group
- Fareportal/Travelong
- AAA Travel
- Corporate Travel Management
- Travel and Transport
- Altour
- Direct Travel
- World Travel Inc
- Omega World Travel
- Frosch
- JTB Americas Group
- Ovation Travel Group

Table of Contents

Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
Market Purview
- Report Description
  - Market Definition and Scope
- Executive Summary
  - Market Snippet, By Type
  - Market Snippet, By Purpose of Visit
  - Market Snippet, By Traveler Type
  - Market Snippet, By Region
- Coherent Opportunity Map (COM)
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
  - Drivers
  - Restraints
- PEST Analysis
- PORTER’s Five Forces Analysis
- Market Opportunities
- Regulatory Scenario
- Key Developments
- Industry Trend
Global Cultural Tourism Market - Impact of Coronavirus (COVID-19) Pandemic
- Overview
- Factors Affecting Global Cultural Tourism Market – COVID-19
- Impact Analysis
Global Cultural Tourism Market, By Type, 2019-2031 (US$ Mn)
- Introduction
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Heritage Sites
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Religious Sites
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Parks & Gardens
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Museums
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Monuments
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Others
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
Global Cultural Tourism Market, By Purpose of Visit, 2019-2031 (US$ Mn)
- Introduction
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Pilgrimage
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Leisure
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Educational/Study
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Photography/Art
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Others
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
Global Cultural Tourism Market, By Traveler Type, 2019-2031 (US$ Mn)
- Introduction
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Solo Travelers
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Friends/Families
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
- Others
  - Market Share Analysis, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, 2019 - 2031
  - Segment Trends
Global Cultural Tourism Market, By Region, 2019-2031 (US$ Mn)
- Introduction
  - Market Share Analysis, By Region, 2024, 2027, and 2031 (%)
  - Y-o-Y Growth Analysis, For Region, 2019 - 2031
- North America
  - Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  - Y-o-Y Growth Analysis, For Region, 2019 - 2031
  - Market Size and Forecast, By Type, 2019- 2031 (US$ Mn)
  - Market Size and Forecast, By Purpose of Visit, 2019- 2031 (US$ Mn)
  - Market Size and Forecast, By Traveler Type, 2019- 2031 (US$ Mn)
  - Countries
    - U.S.
    - Canada
- Latin America
  - Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  - Y-o-Y Growth Analysis, For Region, 2019 - 2031
  - Market Size and Forecast, By Type, 2019- 2031 (US$ Mn)
  - Market Size and Forecast, By Purpose of Visit, 2019- 2031 (US$ Mn)
  - Market Size and Forecast, By Traveler Type, 2019- 2031 (US$ Mn)
  - Countries
    - Brazil
    - Argentina
    - Mexico
    - Rest of Latin America
- Europe
  - Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  - Y-o-Y Growth Analysis, For Region, 2019 - 2031
  - Market Size and Forecast, By Type, 2019- 2031 (US$ Mn)
  - Market Size and Forecast, By Purpose of Visit, 2019- 2031 (US$ Mn)
  - Market Size and Forecast, By Traveler Type, 2019- 2031 (US$ Mn)
  - Countries
    - U.K.
    - Germany
    - Italy
    - France
    - Spain
    - Russia
    - Rest of Europe
- Asia Pacific
  - Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  - Y-o-Y Growth Analysis, For Region, 2019 - 2031
  - Market Size and Forecast, By Type, 2019- 2031 (US$ Mn)
  - Market Size and Forecast, By Purpose of Visit, 2019- 2031 (US$ Mn)
  - Market Size and Forecast, By Traveler Type, 2019- 2031 (US$ Mn)
  - Countries
    - China
    - India
    - Japan
    - ASEAN
    - Australia
    - South Korea
    - Rest of Asia Pacific
- Middle East & Africa
  - Market Share Analysis, By Country, 2024, 2027 and 2031 (%)
  - Y-o-Y Growth Analysis, For Region, 2019 - 2031
  - Market Size and Forecast, By Type, 2019- 2031 (US$ Mn)
  - Market Size and Forecast, By Purpose of Visit, 2019- 2031 (US$ Mn)
  - Market Size and Forecast, By Traveler Type, 2019- 2031 (US$ Mn)
  - Sub-regions/Countries
    - GCC Countries
    - Israel
    - Rest of Middle East & Africa
Competitive Landscape
- Heat Map Analysis
- Market Share Analysis (3x3 Matrix)
- Company Profiles
  - Expedia Group
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - Priceline Group
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - China Travel
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - China CYTS Tours Holding
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - American Express Global Business Travel
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - Carlson Wagonlit Travel
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - BCD Travel
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - HRG North America
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - Travel Leaders Group
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - Fareportal/Travelong
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - AAA Travel
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - Corporate Travel Management
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - Travel and Transport
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - Altour
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - Direct Travel
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - World Travel Inc
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - Omega World Travel
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - Frosch
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - JTB Americas Group
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
  - Ovation Travel Group
    - Company Overview
    - Type Portfolio
    - Recent Developments/Updates
Analyst Recommendation
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
Section
- References
- Research Methodology
- About Us and Sales Contact

* Browse 50 market data tables* and 40 figures* on “Global Cultural Tourism Market” - forecast to 2031.

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