DISINFECTANT WIPES MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Global disinfectant wipes market has witnessed growth in recent years due to COVID-19 pandemic and increased focus on hygiene and cleanliness. Disinfectant wipes are easy to use and effective in killing germs and bacteria on surfaces. These are commonly used for disinfecting high touch areas in homes, offices, schools, hospitals and other institutions. Increasing health awareness and busy lifestyles have boosted demand for convenient disinfecting products like wipes. Advancements in material science have led to introduction of wipes that are stronger, long-lasting and leave surfaces feeling clean and fresh. Wider availability through retail channels and e-commerce can also drive the market growth. However, concerns around bacterial resistance and environmental impact of wipes can pose challenges for market players.

Market Dynamics:

Global disinfectant wipes market growth is driven by factors like growing health and hygiene consciousness among consumers following COVID-19, rising preference for convenient and on-the-go cleaning products, increasing usage of wipes in industries like healthcare and food & beverage to control infection. Busy lifestyles have made disinfectant wipes popular as these save time and effort compared to other cleaning methods. Factors such as stringent regulations around ingredient content and packaging, rising focus on eco-friendly products, and concerns regarding development of bacterial resistance can hamper the market growth. Innovations in materials and sustainable production practices can offer significant growth opportunities. Manufacturers are developing biodegradable, plant-based wipes with natural disinfecting agents.

Key features of the study:

- This report provides in-depth analysis of the global disinfectant wipes market, and provides market size (USD Billion) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year

- It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players

- It profiles key players in the global disinfectant wipes market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies

- Key companies covered as a part of this study include Reckitt Benckiser, The Clorox Company, Kimberly-Clark, Procter & Gamble, Johnson & Johnson, and Nice-Pak Products Inc.

- Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

- Global disinfectant wipes market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global disinfectant wipes market

Detailed Segmentation-

• By Product Type Insights (Revenue, USD Bn, 2020 - 2032)
• • Personal Care Wipes
    • Baby care Wipes
    • Feminine Wipes
    • Period Care Wipes
    • Face Care Wipes
    • Hand Disinfecting Wipes
    • Others
  • Homecare Wipes
• By Category Insights (Revenue, USD Bn, 2020 - 2032)
• • Biodegradable
  • Non-biodegradable
• By Product Category Insights (Revenue, USD Bn, 2020 - 2032)
• • Alcohol-based Wipes
  • Alcohol-free Wipes
• By Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
• • Supermarkets/Hypermarkets
  • Online Retail
  • Convenience Stores
  • Pharmacies and Drugstores
• Regional Insights (Revenue, US$ BN, 2020 - 2032)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • South Africa
    • Rest of Middle East & Africa
• Key Players Insights
  • Procter & Gamble Co.
  • Kimberly-Clark Corporation
  • Clorox Company
  • Reckitt Benckiser Group plc
  • Lysol (Reckitt Benckiser)
  • SC Johnson & Son, Inc.
  • Ecolab Inc.
  • Unilever
  • Cascades Inc.
  • Sani Professional
  • Diversey Holdings, Ltd.
  • PDI Healthcare
  • Essity AB
  • Georgia-Pacific LLC
  • Germ-X (Vi-Jon, Inc.)
  • Seventh Generation (Unilever)
  • Hand Sanitizer Wipes (various brands)
  • Tapmatic Corporation
  • Medline Industries, Inc.
  • Zytec, LLC