E LIQUID AND E JUICE MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2026 - 2033)

E-Liquid and E-Juice Market, By Product Type (Prefilled and Refillable), By Flavor (Tobacco, Mint & Menthol, Fruits & Nuts, Dessert, and Others), By Distribution Channel (Online Channels and Offline Channels), By Geography (North America, South America, Asia Pacific, Europe, and Middle East & Africa)

Published In: 19 Jan, 2026
Code: CMI651
Pages: 132
Formats: Excel and PDF
Industry: Consumer Goods
- Historical Range : 2020 - 2024
- Estimated Year : 2025
- Forecast Period : 2026 - 2033

E-liquid and e-juice are products used as substitute for tobacco, which are used in e-cigarettes. This liquid content is used in filling electronic cigarettes and personal vaporizer. E-liquid and e-juice contain low quantity nicotine in comparison with conventional tobacco smoke. e-juice, vape juice, or e-liquid are mixture of ingredients such as vegetable glycerin (VG), nicotine, propylene glycol (PG), and natural or artificial flavors.

Rising adoption of e-cigarettes to reduce or quit tobacco smoking is driving growth of global e-liquid and e-juice market over the forecast period. Moreover, changing lifestyle and growing health awareness associated with the tobacco smoking is boosting the demand for flavored e-cigarettes, which in turn is likely to drive growth global e-liquid and e-juice market in the near future.

Market Dynamics

Among distribution channels, in 2018, the offline channels segment held dominant position in the global e-liquid and e-juice market. In 2018, the segment accounted for 68.4% share in the global e-liquid and e-juice market. Factors such as consumer’s preferences to shop in-store along with rising number of retail chains across the globe are predicted to drive the e-liquid and e-juice demand through offline channels in the upcoming years.

Among regions, in 2018, North America held dominant position in the global e-liquid and e-juice market and accounted for a revenue share of 37.8% in the global market. This trend is expected to remain same over the forecast period, owing to growing supermarket chains along with high level of satisfaction among consumer with various attractive offers. This factor is likely to contribute higher demand for e-liquid and e-juice over the forecast period.

Key features of the study:

This report provides in-depth analysis of global e-liquid and e-juice market and provides market size (USD Bn) and compound annual growth rate (CAGR %) for the forecast period (2026–2033), considering 2025 as the base year
It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, regional outlook, and competitive strategy adopted by key players

It profiles key players in the global e-liquid and e-juice market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
Key companies covered as a part of this study include, Black Note Vape Inc., Fontem Ventures B.V, Crystal Canyon Vapes LLC, e-Liquid Factory, E-liquid Brands LLC, Mig Vapor LLC, Vape Dudes, KAIs Virgin Vapor, ZampleBox LLC, and VaporFi Inc.
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, technology up-gradation, market expansion, and marketing tactics

The global e-liquid and e-juice market report caters to various stakeholders in this industry including investors, suppliers, E-liquid and E-juice manufacturers, distributors, new entrants, and financial analysts
Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global e-liquid and e-juice market

Market Segmentation

Product Type Insights (Revenue, USD Bn, 2026 - 2033)
- Prefilled
- Refillable
Flavor Insights (Revenue, USD Bn, 2026 - 2033)
- Tobacco
- Mint & Menthol
- Fruits & Nuts
- Dessert
- Others
Distribution Channel Insights (Revenue, USD Bn, 2026 - 2033)
- Online Channels
- Offline Channels
Regional Insights (Revenue, USD Bn, 2026 - 2033)
- North America
  - U.S.
  - Canada
- Latin America
  - Brazil
  - Argentina
  - Mexico
  - Rest of Latin America
- Europe
  - Germany
  - U.K.
  - Spain
  - France
  - Italy
  - Russia
  - Rest of Europe
- Asia Pacific
  - China
  - India
  - Japan
  - Australia
  - South Korea
  - ASEAN
  - Rest of Asia Pacific
- Middle East
  - GCC Countries
  - Israel
  - Rest of Middle East
- Africa
  - South Africa
  - North Africa
  - Central Africa
Key Players Insights
- Black Note Vape Inc.
- Fontem Ventures B.V
- Crystal Canyon Vapes LLC
- e-Liquid Factory
- E-liquid Brands LLC
- Mig Vapor LLC
- Vape Dudes
- KAIs Virgin Vapor
- ZampleBox LLC
- VaporFi Inc.

Research Objectives and Assumptions

Research Objectives
Assumptions
Abbreviations

Market Purview

Report Description

Market Definition and Scope

Executive Summary

Market Snippet, By Product Type
Market Snippet, By Flavor
Market Snippet, By Distribution Channel
Market Snippet, By Region

Coherent Opportunity Map (COM)

Market Dynamics, Regulations, and Trends Analysis

Market Dynamics

Drivers
Restraints
PEST Analysis
PORTER’s Five Forces Analysis
Market Opportunities
Regulatory Scenario
Key Developments
Industry Trend

Global E-Liquid and E-Juice Market, By Product Type, 2026-2033, (USD Bn)

Introduction

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 - 2033
Segment Trends

Prefilled

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Refillable

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Global E-Liquid and E-juice Market, By Flavor, 2026-2033, (USD Bn)

Introduction

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 - 2033
Segment Trends

Tobacco

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Mint & Menthol

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Fruits & Nuts

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Dessert

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Others

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Global E-Liquid and E-Juice Market, By Distribution Channel, 2026-2033, (USD Bn)

Introduction

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 - 2033
Segment Trends

Online Channels

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Offline Channels

Market Share Analysis, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, 2021 – 2033
Segment Trends

Global E-Liquid and E-Juice Market, By Region, 2026-2033, (USD Bn)

Introduction

Market Share Analysis, By Region, 2025, 2028, and 2033 (%)
Y-o-Y Growth Analysis, For Region, 2021 - 2033

North America

Market Share Analysis, By Country, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2033
Market Size and Forecast, By Product Type, 2026- 2033, (USD Bn)
Market Size and Forecast, By Flavor, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

U.S.
Canada

Latin America

Market Share Analysis, By Country, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2033
Market Size and Forecast, By Product Type, 2026- 2033, (USD Bn)
Market Size and Forecast, By Flavor, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

Brazil
Argentina
Mexico
Rest of Latin America

Europe

Market Share Analysis, By Country, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2033
Market Size and Forecast, By Product Type, 2026- 2033, (USD Bn)
Market Size and Forecast, By Flavor, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

U.K.
Germany
Italy
France
Spain
Russia
Rest of Europe

Asia Pacific

Market Share Analysis, By Country, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2033
Market Size and Forecast, By Product Type, 2026- 2033, (USD Bn)
Market Size and Forecast, By Flavor, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

China
India
Japan
ASEAN
Australia
South Korea
Rest of Asia Pacific

Middle East

Market Share Analysis, By Country, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country, 2021 - 2033
Market Size and Forecast, By Product Type, 2026- 2033, (USD Bn)
Market Size and Forecast, By Flavor, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

GCC Countries
Israel
Rest of Middle East

Africa

Market Share Analysis, By Country/Region, 2025, 2028 and 2033 (%)
Y-o-Y Growth Analysis, For Country/Region, 2021 - 2033
Market Size and Forecast, By Product Type, 2026- 2033, (USD Bn)
Market Size and Forecast, By Flavor, 2026- 2033, (USD Bn)
Market Size and Forecast, By Distribution Channel, 2026- 2033, (USD Bn)
Market Size and Forecast, By Country, 2026- 2033, (USD Bn)

South Africa
North Africa
Central Africa

Competitive Landscape

Heat Map Analysis
Market Share Analysis (3x3 Matrix)
Company Profiles

Black Note Vape Inc.

Company Overview
Product Type Portfolio
Recent Developments/Updates

Fontem Ventures B.V

Company Overview
Product Type Portfolio
Recent Developments/Updates

Crystal Canyon Vapes LLC

Company Overview
Product Type Portfolio
Recent Developments/Updates

e-Liquid Factory

Company Overview
Product Type Portfolio
Recent Developments/Updates

E-liquid Brands LLC

Company Overview
Product Type Portfolio
Recent Developments/Updates

Mig Vapor LLC

Company Overview
Product Type Portfolio
Recent Developments/Updates

Vape Dudes

Company Overview
Product Type Portfolio
Recent Developments/Updates

KAIs Virgin Vapor

Company Overview
Product Type Portfolio
Recent Developments/Updates

ZampleBox LLC

Company Overview
Product Type Portfolio
Recent Developments/Updates

VaporFi Inc.

Company Overview
Product Type Portfolio
Recent Developments/Updates

Analyst Recommendation

Wheel of Fortune
Analyst View
Coherent Opportunity Map

Section

References
Research Methodology
About Us and Sales Contact

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