ETHNIC TOURISM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

Ethnic Tourism Market, By Tour Type (Cultural Tour, Heritage Tour, Food Tour, Arts & Craft Tour, and Others), By Traveler Type (Solo and Group), By Geography (North America, Latin America, Asia Pacific, Europe, Middle East, and Africa)

Published In: 25 Feb, 2025
Code: CMI7008
Pages: 134
Formats: Excel and PDF
Industry: Consumer Goods
- Historical Range: 2020 - 2024
- Forecast Period: 2025 - 2032

The ethnic tourism market is estimated to be valued at USD 15.96 Bn in 2025, growing at a compound annual growth rate (CAGR) of 14.5% from 2025 to 2032. Ethnic tourism refers to tourism motivated by the experience of different cultures. It allows travelers to immerse themselves in the daily lives, traditions, arts, crafts, food, and rituals of ethnic communities. It offers tourists an authentic experience through interactions with local people and businesses. As travelers increasingly seek unique experiences that are different from mainstream tourism, ethnic tourism has become a growing market segment globally.

Market Dynamics:

The global ethnic tourism market is driven by factors such as increasing disposable incomes, growing preference for experiential travels, expanding middle class population particularly in emerging economies, and easy availability of travel-related information online. However, high travel costs restrain the market growth. The development of infrastructure in remote areas with strong ethnic cultures presents significant opportunities for market expansion. Increased promotion by governments and tour operators focusing on unique ethnic experiences can further boost the ethnic tourism market.

Key Features of the Study:

This report provides an in-depth analysis of the global ethnic tourism market, and provides market size (US$ Bn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year
It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market
This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
It profiles key players in the global ethnic tourism market based on the following parameters, company highlights, products portfolio, key highlights, financial performance, and strategies
Key companies covered as a part of this study include Ethnic Travel, Ethnic Travel Laos, Ethnic Ties LLC, MATHINI TRAVEL Pvt. Ltd., Intrepid Travel, Responsible Tourism India, Responsible travel, Basecamp Explorer AS, Wild Frontiers Adventures Travel, Beyonder Experiences, Bouteco, Fareportal/Travelong, AAA Travel, JTB Americas Group, Ovation Travel Group, Kesari Tours Pvt. Ltd., Carlson Wagonlit Travel, Martin Randall Travel Ltd., and Travel Leaders Group
Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
The global ethnic tourism market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Detailed Segmentation-

By Tour Type:
- Cultural Tour
- Heritage Tour
- Food Tour
- Arts & Craft Tour
- Others
By Traveler Type:
- Solo
- Group
By Regional:
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Company Profiles:
- Ethnic Travel
- Ethnic Travel Laos
- Ethnic Ties LLC
- MATHINI TRAVEL Pvt. Ltd.
- Intrepid Travel
- Responsible Tourism India
- Responsible travel
- Basecamp Explorer AS
- Wild Frontiers Adventures Travel
- Beyonder Experiences
- Bouteco
- Fareportal/Travelong
- AAA Travel
- JTB Americas Group
- Ovation Travel Group
- Kesari Tours Pvt. Ltd.
- Carlson Wagonlit Travel
- Martin Randall Travel Ltd.
- Travel Leaders Group

Research Objectives and Assumptions
- Research Objectives
- Assumptions
- Abbreviations
Market Purview
- Report Description
  - Market Definition and Scope
- Executive Summary
  - Market Snippet, By Tour Type
  - Market Snippet, By Traveler Type
  - Market Snippet, By Region
- Coherent Opportunity Map (COM)
Market Dynamics, Regulations, and Trends Analysis
- Market Dynamics
  - Drivers
  - Restraints
  - PEST Analysis
  - PORTER’s Five Forces Analysis
  - Market Opportunities
  - Regulatory Scenario
  - Key Developments
  - Traveler Type Trend
Global Ethnic Tourism Market - Impact of Coronavirus (COVID-19) Pandemic
- Overview
- Factors Affecting the Global Ethnic Tourism
  
  Market
- Impact Analysis
Global Ethnic Tourism Market, By Tour Type, 2020-2032, (US$ Bn)
- Introduction
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2020 - 2032
  - Segment Trends
- Cultural Tour
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2020 - 2032
  - Segment Trends
- Heritage Tour
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2020 - 2032
  - Segment Trends
- Food Tour
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2020 - 2032
  - Segment Trends
- Arts & Craft Tour
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2020 - 2032
  - Segment Trends
- Others
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2020 - 2032
  - Segment Trends
Global Ethnic Tourism Market, By Traveler Type, 2020-2032, (US$ Bn)
- Introduction
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2020 - 2032
  - Segment Trends
- Solo
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2020 - 2032
  - Segment Trends
- Group
  - Market Share Analysis, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, 2020 - 2032
  - Segment Trends
Global Ethnic Tourism Market, By Region, 2020-2032, (US$ Bn)
- Introduction
  - Market Share Analysis, By Region, 2025, 2028, and 2032 (%)
  - Y-o-Y Growth Analysis, For Region, 2021 - 2032
- North America
  - Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Region, 2021 - 2032
  - Market Size and Forecast, By Tour Type, 2020- 2032, (US$ Bn)
  - Market Size and Forecast, By Traveler Type, 2020- 2032, (US$ Bn)
  - Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    - U.S.
    - Canada
- Latin America
  - Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Region, 2021 - 2032
  - Market Size and Forecast, By Tour Type, 2020- 2032, (US$ Bn)
  - Market Size and Forecast, By Traveler Type, 2020- 2032, (US$ Bn)
  - Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    - Brazil
    - Argentina
    - Mexico
    - Rest of Latin America
- Europe
  - Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Region, 2021 - 2032
  - Market Size and Forecast, By Tour Type, 2020- 2032, (US$ Bn)
  - Market Size and Forecast, By Traveler Type, 2020- 2032, (US$ Bn)
  - Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    - U.K.
    - Germany
    - Italy
    - France
    - Spain
    - Russia
    - Rest of Europe
- Asia Pacific
  - Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Region, 2021 - 2032
  - Market Size and Forecast, By Tour Type, 2020- 2032, (US$ Bn)
  - Market Size and Forecast, By Traveler Type, 2020- 2032, (US$ Bn)
  - Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    - China
    - India
    - Japan
    - ASEAN
    - Australia
    - South Korea
    - Rest of Asia Pacific
- Middle East & Africa
  - Market Share Analysis, By Country, 2025, 2028 and 2032 (%)
  - Y-o-Y Growth Analysis, For Region, 2021 - 2032
  - Market Size and Forecast, By Tour Type, 2020- 2032, (US$ Bn)
  - Market Size and Forecast, By Traveler Type, 2020- 2032, (US$ Bn)
  - Market Size and Forecast, By Country, 2020- 2032, (US$ Bn)
    - GCC Countries
    - Israel
    - Rest of Middle East & Africa
Competitive Landscape
- Heat Map Analysis
- Market Share Analysis (3x3 Matrix)
- Company Profiles
  - Ethnic Travel
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Ethnic Travel Laos
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Ethnic Ties LLC
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - MATHINI TRAVEL Pvt. Ltd.
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Intrepid Travel
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Responsible Tourism India
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Responsible travel
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Basecamp Explorer AS
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Wild Frontiers Adventures Travel
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Beyonder Experiences
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Bouteco
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Fareportal/Travelong
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - AAA Travel
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - JTB Americas Group
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Ovation Travel Group
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Kesari Tours Pvt. Ltd.
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Carlson Wagonlit Travel
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Martin Randall Travel Ltd.
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
  - Travel Leaders Group
    - Company Overview
    - Tour Type Portfolio
    - Recent Developments/Updates
Analyst Recommendation
- Wheel of Fortune
- Analyst View
- Coherent Opportunity Map
Section
- References
- Research Methodology
- About Us and Sales Contact

* Browse 50 market data tables* and 40 figures* on “Global Ethnic Tourism Market” – Global forecast to 2032.

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