EYELASH SERUM MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2025-2032)

The global eyelash serum market is estimated to be valued at USD 989.8 Mn in 2025 and is expected to exhibit a CAGR of 5.7% during the forecast period (2025-2032). The global eyelash serum market has been witnessing a steady rise in recent years owing to the increasing focus of both men and women on improving their facial features and aesthetics. Eyelash serums contain ingredients like peptides, vitamins, and conditioners that help in conditioning, strengthening, and enhancing the appearance of eyelashes when applied regularly. Rising disposable income levels along with growing beauty consciousness among the masses has driven the demand for innovative eyelash enhancement products. Moreover, easy availability of these serums through e-commerce platforms and social media marketing by key players has further propelled the market growth. However, pricing pressures from local manufacturers and strict regulatory environment related to cosmetic products may impede the industry expansion to some extent over the coming years.

Market Dynamics:

The key drivers propelling the global eyelash serum market include growing focus on aesthetics and physical enhancement, rising disposable incomes, and increasing social media influence. However, high costs associated with premium eyelash serums are a major restraining factor. On the opportunity side, ongoing research & development activities for introducing novel formulations at competitive prices present lucrative prospects. Also, emerging markets of Asia Pacific and Latin America with growing awareness about cosmetic products offer remunerative opportunities.

Key Features of the Study:

• This report provides an in-depth analysis of the global eyelash serum market, and provides market size (USD Mn) and compound annual growth rate (CAGR%) for the forecast period (2025–2032), considering 2024 as the base year.
• It elucidates potential revenue growth opportunities across different segments and explains attractive investment proposition matrices for this market.
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players.
• It profiles key players in the global eyelash serum market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies.
• Key companies covered as a part of this study includes Grande Cosmetics LLC., L'Oréal S.A., Skin Research Laboratories, Topix Pharmaceuticals, Inc., e.l.f. Cosmetics, Inc., Shiseido Co.,Ltd., Pacifica Beauty LLC, Athena Cosmetics, Inc., rapidlash, Ardell International Inc., JB LASHES, Replenix,LiLash,Rodan & Fields, Obagi Medical, and Estée Lauder Inc.
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics.
• The global eyelash serum market caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts.
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global eyelash serum market.

Detailed Segmentation-

• Product Type:
  • Growth Serums
  • Conditioning Serums
  • Volumizing Serums
  • Lengthening Serums
  • Others
• Ingredient Type:
  • Amino Acids
  • Essential Oils
  • Prostaglandins analogs (PGAs)
  • Peptides
  • Others
• Distribution Channel:
  • Hypermarkets and Supermarkets
  • Specialty Stores
  • Online Sales Channel
  • Others  
• Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East
  • Africa
• Company Profiles:
  • Grande Cosmetics LLC. 
  • L'Oréal S.A.
  • Skin Research Laboratories 
  • Topix Pharmaceuticals, Inc.
  • l.f. Cosmetics, Inc.
  • Shiseido Co.,Ltd. 
  • Pacifica Beauty LLC
  • Athena Cosmetics, Inc.
  • rapidlash
  • Ardell International Inc.
  • JB LASHES
  • Replenix
  • LiLash
  • Rodan & Fields
  • Obagi Medical
  • Estée Lauder Inc